How Content Curators Are Connecting Online "Communities of Interest" | The Information Professional |

Content curation is becoming mainstream and the Guardian picked up the trend in this interesting high-level article that Giuseppe Mauriello suggested to me.


"Technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator..."


But the article also describes how curation and topics are tightly connected. And also touches on the role of brands as curators, describing the business opportunity: "Communities of interest are tremendously powerful but you've got to have a reason to talk to them. Brands must create something of value for the user to earn that user's attention."

Via Guillaume Decugis