Whenever people search for any keyword, they are given thousands of results of the search engine. And they usually just visit the first page or the top 10 webpages visible as they click the search button. And in order to be on the top list, proper and effective SEO (Search Engine Optimization) strategies should be observed. According to wikipedia, Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engine's "natural" or un-paid ("organic") search results. It is a strategy which allows google find and place a specific website on top of lots of other websites in respond to a query.
The optimization of a specific website is not just a one-way strategy. It has several ways in order to succeed and be able to be effective. From packet linking to updating of social media accounts, and posting relevant images and site's videos. SEO is done widely not just by SEO experts, but moderate online marketer as well. The strategies used in SEO is undoubtedly can be learned by all individuals even without a background of it. But willingness and passion are requirements in order to be effective in SEO industry. However, these qualities must be matched with open mind and dedication especially when dealing with the newest updates of google algorithm regarding Search Engine Optimization. It is proven that people involve in the industry has never known at first what is Search Engine Optimization is all about. And with sincerity to learn about this field, they open their mind to accept each specific element covering SEO. And with regards to updates, they tried to be flexible in accepting these and apply the application.
Optimizing a website covers the modification of its content, coding to improve its ranking to a specific word mostly searched by the people and removing redundancy and unwanted elements seen in it. The optimization process is not constant since google changes updates anytime, which comes to be the greatest factor in ranking on top of a search engine.
Generally, SEO results can be dependent on google's several actions such as crawling, indexing, processing, calculating relevancy, and retrieving. But all efforts are as well dependent to the people that optimize a specific website. And as strategy, they study and view how google work, what specific item people are looking for, the specific word or phrases searched in google and which are preferred by the targeted audience.
But these are just some of the factors to be effective in Search Engine Optimization techniques. The first thing you should know if what are the elements of SEO or what composes the field and how it properly works.
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