The Incubator
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The Incubator
where creatives get ready to do business
Curated by Roxana Rugina
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How Neuroscience Is Key to Successful Marketing Strategies

How Neuroscience Is Key to Successful Marketing Strategies | The Incubator | Scoop.it
Researching how the brain works can help to find which marketing strategies work best.
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Lucile Debethune's curator insight, May 26, 8:12 AM

Ce n'est pas la première fois que je parle de neuromarketing (et comme beaucoup d'autres point qui flirtent avec l'éthique, dur d'avoir une position tranchée). cette fois-ci, un article plus orienté marketing.

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Lessons In Extreme Collaboration From Occupy Wall Street And

Lessons In Extreme Collaboration From Occupy Wall Street And | The Incubator | Scoop.it
The filmmakers behind 99 explain how to make an Occupy Wall Street documentary in the spirit of Occupy Wall Street. Step One: embrace the chaos.
Roxana Rugina's insight:

filmmakers & cinema in collaboration = a succesful model of #crowdsourcing #moviemaking

#OccupyWallStreet #documentary #selected at #Sundance #Film #Festival 

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3 Creative Lessons From The Amateurs, Rebels, And Dreamers Of Outsider Subcultures

3 Creative Lessons From The Amateurs, Rebels, And Dreamers Of Outsider Subcultures | The Incubator | Scoop.it
Some of the titular outsiders featured in Alissa Quart’s new book, Republic of Outsiders: The Power of Amateurs, Dreamers and Rebels, are crazy.
Roxana Rugina's insight:

What autism can teach us about thinking outside the box?

 

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Storyplanet review: A promising digital multimedia storytelling tool

Storyplanet review: A promising digital multimedia storytelling tool | The Incubator | Scoop.it
Create and share a digital story with texts, photo, audio and video - quick and free; it lacks support for embedding interactive features

"My test drive of Storyplanet shows a few bugs and a lack of features that I hope the developer can address in the official release. But I would still recommend instructors and students adopt this tool in classroom teaching/learning of digital journalism."


Via mirmilla
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mirmilla's curator insight, March 9, 2013 8:38 AM

Interesting review aimed to test Storyplanet for journalistic use.

Click on "my previous post" alias the Wix project to see a good example of informative site created at no cost.

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Curating Public Space | Hirshhorn, High Line, Lincoln Center & More

You Should Subscribe to The Creators Project: http://goo.gl/WLsTz Diller Scofidio + Renfro is the interdisciplinary design firm behind NYC's High Line and Li...
Roxana Rugina's insight:

How can we offer an architectural environment that is inspiring people's imagination? The Creators projects explains how this is possible if we take into consideration the public space creation.


A preview application on cultural institutions.

Watch this video to get an idea about the importance of cultural places for the future of cultural policies. See how conceptual architecture can build not just institutions but spaces of collaboration that seemed to be more adequate to our contemporary society.

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How to pitch you collection to @Vogue| Fashion PR & tips for designers via @pr_couture

How to pitch you collection to @Vogue| Fashion PR & tips for designers via @pr_couture | The Incubator | Scoop.it
5 Fashion PR Tips For Designers to Get Into Vogue’s September Issue | PR Couture: Fashion PR, Marketing & Social Media By Polina Raygorodskaya Securing editorial placement in a major top-tier fashion magazine like Vogue is no easy feat.
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4 guys, 48 states, 1 epic road trip to awaken entrepreneurship across America

4 guys, 48 states, 1 epic road trip to awaken entrepreneurship across America | The Incubator | Scoop.it
#IM48 is a road trip for people with ideas. Four guys, spending four months traveling across America to put on events that encourage people to bring to life their ideas.
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Mixing head-in–the-clouds ideas with feet-on-the-ground know-how

Why do we need science and why do we need art may be obvious.

 

Q: but why do we need to mix art and science? 

&

A: because we sell as industrials but are still agricultural workers 

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Art.sy Is Mapping the World of Art on the Web

Art.sy Is Mapping the World of Art on the Web | The Incubator | Scoop.it

Can algorithms help explain art? The start-up Art.sy aims to do for visual art what Pandora did for music: become a source of discovery, pleasure and education.


Via Clic France
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Social media in the arts: creating engagement through chaos

Social media in the arts: creating engagement through chaos | The Incubator | Scoop.it

A visionary article about communication through art, about innovation and how social networks help us to create a culture that encourages ideas by Abhay Adhikari

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Advice for a freelance career

Advice for a freelance career | The Incubator | Scoop.it
You may have considered a freelance creative career, but could you survive as an independent? Here are five considerations you need to make before going it alone.
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Two Lists You Should Look at Every Morning

Two Lists You Should Look at Every Morning | The Incubator | Scoop.it
I was late for my meeting with the CEO of a technology company and I was emailing him from my iPhone as I walked onto the elevator in his company's office building. I stayed focused on the screen as I rode to the sixth floor.

Via Simon Gifford, LiderazgoEmpresarial
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Creativity, Innovation And Cakes

Creativity, Innovation And Cakes | The Incubator | Scoop.it

creativity is about the ideas. innovation is about implementing them. most of the times, ideas die before being taken into consideration.

here you have the cake approach to help you innovate around crazy recipes.

let's bake creative cakes!

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How to launch a startup without knowing a line of code

How to launch a startup without knowing a line of code | The Incubator | Scoop.it
Tal Raviv is the co-founder of Ecquire. This post was originally published on OnStartups.





There is an unspoken rule: to launch a startup, you need to build a product, and ...
Roxana Rugina's insight:
Great insights for getting into action

Before anything:

1. Write your idea and start talking about it before having a product2. Replace technology with people

 

 

 

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Prometheus Transmedia Campaign

For Prometheus, we worked with 20th Century Fox to create a sophisticated, multi-phased campaign that introduced fans and new audiences to the rich story world around…


Via fabienne Olivier
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12 Weird Things That Tech Companies Do To Make Their Employees More Creative

12 Weird Things That Tech Companies Do To Make Their Employees More Creative | The Incubator | Scoop.it
Here's some great ideas to encourage great ideas.
Roxana Rugina's insight:

Give freedom to your employees & make it you credo if you want some innovation. Here you have some examples of successful tactics from the biggest creative companies out there.

Key words: no stress, work & fun mix, fusion of ideas, time for imagination

Let's make it work!

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"You can reach the stars with your passion" , the story of Sue Walter from HR to CEO The Hospital Club

Sue is attractive, approachable, inspiring, friendly, hospitable and intelligent. She is inspired everyday at work by the members and their creative drive to...
Roxana Rugina's insight:

In this interview Sue makes you believe you can reach the stars if you have passion for something.

Her personal story about the shift from working on business strategies for the others to working out your own strategy, emphasizes the kickstarting points when launching a business:

 

1. have someone to believe in you and your skills

2. trust in your intuition and yourself

 

Now do it!

 

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Emotional entrepreneurship: why passion + professionalism = success

Emotional entrepreneurship: why passion + professionalism = success | The Incubator | Scoop.it
Theatremakers talk of blood, sweat and tears, but are they enough? Brunel University research fills out the equation
Roxana Rugina's insight:

We need passion-driven professionals to achieve the impossible on the marketplace today.

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What are you worth? A Freelancer's Guide to Pricing. | Deskmag | Coworking

What are you worth? A Freelancer's Guide to Pricing. | Deskmag | Coworking | The Incubator | Scoop.it

Here's a good listing of elements to take into account when setting your fees. If you wonder why do you get underpaid or maybe you're just trying to measure the level of required skills, the difficulty or longevity of a worthy project, then you should read more about what matters besides time and service delivery in the freelance world.


 

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Thomas P. Campbell: Weaving narratives in museum galleries | Video on TED.com

TED Talks As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.
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The Power of Blending Entrepreneurs with Creative Business Ideas

The Power of Blending Entrepreneurs with Creative Business Ideas | The Incubator | Scoop.it
Less than half of poll respondents think today’s environment is favorable toward entrepreneurs. Evernote CEO Phil Libin counters the general pessimism.
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8 Qualities of Fearless Entrepreneurs

8 Qualities of Fearless Entrepreneurs | The Incubator | Scoop.it

In these days everyone is creative and everyone is into startups. So, let's see how can you make a difference in your business niche to get more clients?

The secret recipe today is High Skill High Confidence Sharing With Others = True Business Badass.

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The industry is dead. Creativity is uprising?

Art and creativity are influenced by the unlimited technological possibilities. Today "everybody thinks they can make a movie. Everybody is a photographer, everybody is a writer, everybody is a musician"....and that's great!  

The question is: are we living exponential times for our culture or are we deceiving ourselves?  

A film about creativity in the digital age available for free (or a donation for inspiration) at http://www.presspauseplay.com.

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How social media is changing the business of blockbuster movies [INFOGRAPHIC]

How social media is changing the business of blockbuster movies [INFOGRAPHIC] | The Incubator | Scoop.it
The film industry and movie going experience has always been social.
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Tina Seelig: On Unleashing Your Creative Potential

Tina Seelig: On Unleashing Your Creative Potential | The Incubator | Scoop.it
Can you teach creativity? We talk to Tina Seelig of the Stanford d.school about creating the mindset and environment for incredible innovation.

Via Karen Steffensen
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