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YouTube Analytics: Measuring the Value of Your Video | Search Engine Journal

YouTube Analytics: Measuring the Value of Your Video | Search Engine Journal | The Inbounder | Scoop.it
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David Gwynn's curator insight, May 22, 2013 4:11 PM

Useful info for the video channel analytics.

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What SEOs can learn from online journalists | SEOptimise

What SEOs can learn from online journalists | SEOptimise | The Inbounder | Scoop.it
Journalists have been frantically learning SEO and social media techniques over recent years, so they can stay ahead online.
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Understanding & Defending Your Site from Negative SEO | RKG Blog

Understanding & Defending Your Site from Negative SEO | RKG Blog | The Inbounder | Scoop.it
A Google message to webmasters stirred up some fear earlier this year about the current effectiveness of negative SEO.
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How to Create Brand Guidelines For a Digital Business

How to Create Brand Guidelines For a Digital Business | The Inbounder | Scoop.it
We explain why you should have Brand Guidelines for your digital business and provide a handy list of document elements to include in one.
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19 Unexpected Sources of Inspiration

19 Unexpected Sources of Inspiration | The Inbounder | Scoop.it
Whether you need to boost your creativity, learn something new, or just smile, here's what we’ve been sharing with each other lately to inspire us to push ourselves...
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An SEO's guide to schema.org

An SEO's guide to schema.org | The Inbounder | Scoop.it
Schema.org isn’t easy to understand or implement, but it’s important for everyone from SEOs to bloggers to webmasters. Here's a resource to master it.
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Powerful Content Marketing Lessons From 2 Recent Viral Blockbusters

Powerful Content Marketing Lessons From 2 Recent Viral Blockbusters | The Inbounder | Scoop.it
While these two recent viral sensations weren't constructed for marketing purposes, there are plenty of takeaways content marketers can use to help craft more successful campaigns.
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Web Analytics Consulting: A Simple Framework For Smarter Decisions - Occam's Razor by Avinash Kaushik

Web Analytics Consulting: A Simple Framework For Smarter Decisions - Occam's Razor by Avinash Kaushik | The Inbounder | Scoop.it
Learn the three components of every consulting effort that help structure digital analytics contracts to deliver the highest possible ROI.
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Dear Google Analytics…. Please Help Make Our Lives Easier

Dear Google Analytics…. Please Help Make Our Lives Easier | The Inbounder | Scoop.it
What would you like to see updated or added in Google Analytics to make your life easier? We have 28 frustrations listed already!
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Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard” | TechCrunch

Social Media Manager Buffer Opens API To Developers, Looks To Become “Widespread Sharing Standard” | TechCrunch | The Inbounder | Scoop.it
Buffer, a social media manager that aims to become a “widespread sharing standard,” opened its API to developers today.
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8 Content Strategy tips from a User Perspective - State of Search

8 Content Strategy tips from a User Perspective - State of Search | The Inbounder | Scoop.it
Content marketing isn't primarily about SEO, social media, branding or PR goals - it should be about the audience.
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How We Cheat at Conferences (and why you should, too) - Rand's Blog

How We Cheat at Conferences (and why you should, too) - Rand's Blog | The Inbounder | Scoop.it

Every year for the last 7, we’ve held a customer event in Seattle during the summer (and only been rained on 3, maybe 4 of those years). It started small – I was the only speaker, we had ~100 attendees and the total budget was <$5K. This year, Mozcon had 28 speakers, 800+ in attendance, and a budget of ~$600K+.

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More Google Update Rumors & Speculation: September 6

More Google Update Rumors & Speculation: September 6 | The Inbounder | Scoop.it
I've been trying, trying hard, to get Google to give me a statement. Normally they respond within 24 hours with a yay or nay on my question if there is a Google update. I've emailed them three times and no word back.
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A Look at the New Twitter Advertising Platform

A Look at the New Twitter Advertising Platform | The Inbounder | Scoop.it
Blog post at Kikolani : This is a guest post by Gregory Smith.

The social-media giant, Twitter recently released their advertising platform for brands.
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How to Use Contests to Grow Your Brand

How to Use Contests to Grow Your Brand | The Inbounder | Scoop.it
In this post mortem, I'll share what I learned from this experience, elaborate on the things I did right, those I did wrong and sketch a nine-step guide for contests.
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Use the Inverted Pyramid for Outreach | Outspoken Media

Use the Inverted Pyramid for Outreach | Outspoken Media | The Inbounder | Scoop.it
Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid.
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The marketer's code of ethics

The marketer's code of ethics | The Inbounder | Scoop.it
Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes.
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Content Curation, Plagiarism and the Difference Between the Two | Reviewz 'N' Tips

Content Curation, Plagiarism and the Difference Between the Two | Reviewz 'N' Tips | The Inbounder | Scoop.it
Content curation has been a topic of interest lately but there is a fine line that you should not cross! Discover the difference between curating and plagiarizing information!
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How Google Builds Its Maps—and What It Means for the Future of Everything

How Google Builds Its Maps—and What It Means for the Future of Everything | The Inbounder | Scoop.it
An exclusive look inside Ground Truth, the secretive program to build the world's best accurate maps.
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31 Must-Read SEO Experiments and Test Findings | SEO.com

31 Must-Read SEO Experiments and Test Findings | SEO.com | The Inbounder | Scoop.it
Most professional SEO companies & experts routinely conduct formal & informal SEO experiments, here are 31 for you to review.
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14 Awesome Pinterest Plugins for Your WordPress Blog

14 Awesome Pinterest Plugins for Your WordPress Blog | The Inbounder | Scoop.it
Make the most of Pinterest with these 14 WordPress plugins!
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What Are The 3 Most Important Things Businesses Need To Know About Social Media?

What Are The 3 Most Important Things Businesses Need To Know About Social Media? | The Inbounder | Scoop.it
In this blog post I’m going to break down what the three keys to social media are: Engagement, Value and Marketing.
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Closed Captions : YouTube's Own Magic Wand

Closed Captions : YouTube's Own Magic Wand | The Inbounder | Scoop.it
Video is fantastic for driving traffic, lowering bounce rate, making content more 'sticky', increasing engagement, conversions and enhancing the user experience.
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How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle

How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle | The Inbounder | Scoop.it
Most forms of online B2B marketing and advertising focus on attracting and engaging business customers through a sales cycle to create awareness and interest,...
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