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Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
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Marketers are supposed to be the experts on connecting emotionally with customers.
Good workshop stimulusstimulus
If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.
Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.
That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.
Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.
Have fun with this one -- I hope it gets your creative juices flowing!
This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it
Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.