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The importance of Storytelling
The power of Stories and storytelling
Curated by Ian Mitchell
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Rescooped by Ian Mitchell from Just Story It Biz Storytelling
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Yes! Telling Your Brand Story Through Email?

Yes! Telling Your Brand Story Through Email? | The importance of Storytelling | Scoop.it
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...

Via Karen Dietz
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Karen Dietz's comment, April 2, 2013 10:24 AM
Thanks Brian and eProAgi! Glad you both got a lot out of it :)
eProAgi Anderson's comment, April 2, 2013 10:38 AM
Karen your are the ultimate with story telling!!
Karen Dietz's comment, April 2, 2013 12:40 PM
Thank you Agi! You have made my day :))
Rescooped by Ian Mitchell from Just Story It Biz Storytelling
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | The importance of Storytelling | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
Ian Mitchell's insight:

Good workshop stimulusstimulus

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Karen Dietz's curator insight, March 26, 2013 11:29 AM

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!