"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...
As you may already know, storytelling can be a powerful tool in any marketer’s repertoire. Crafting and telling engaging stories is an important skill to develop.
This post by Donnie Bryant has introduced me to Tolkien's principal of "Eucastrophe", as a story event. Admittedly its a huge ask for brands to match his talent for story telling, but as a story element that enables the hero to overcome the conflict in the story; it's an interesting addition to the storytelling armoury.
This young lady is quite frankly AWESOME (and that is not a word we Brits use lightly, if at all!).
TED Talks Spoken-word poet Sarah Kay was stunned to find she couldn’t be a princess, ballerina and astronaut all in one lifetime. In this talk from TEDxEast, she delivers two powerful poems that show us how we can live other lives.
‘To understand is to perceive patterns’ “ “Everything we care about lies somewhere in the middle, where pattern and randomness interlace.” — James Gleick, The Information: A History, a Theory, a Flood. As technology develops and becomes ever more efficient it reflects fundamental patterns of nature. That is a good thing right? It makes me feel optimistic anyway.
To mark its 100th anniversary, Oreo is posting an image a day for 100 days. A recent picture marking the Mars Rover landing achieved viral gold. Here are the takeaways.
Now here's an article that should get your creative juices flowing! Got an image for your company that you can alter to link to world events or commemorative days?
That is what Oreo has done for its cookie. The photo here commemorates the Mars Rover landing (the red planet). Ingenious! This article by Michael Sebastian explains how Oreo keeps playing with its cookie to make it immediately relevant. It's fun. It's play. The photos go viral.
Is this storytelling? Not in the classical sense. It is a visual story trigger -- which can be very effective.
Surely you can do something like this! Think about it ..... :))
As traditional retailers continue to compete with the inexorable rise of e-commerce, somme seem to be getting even more creative than recognised pioneers such as Nike.
The STORY store in New York is an example of a new development in the retail sector - environmental storytelling in retail spaces. Its a move on from "retail as theatre" This seems to be about devloping well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time. The New York store uses a unique proposal that reflects the point of view of a magazine, presents like an art gallery and sells things like a store. Every four to eight weeks, STORY will undergo a transformation to adhere to a new theme, like a magazine releasing a new issue.
TED Talks Psychiatrist Iain McGilchrist describes the real differences between the left and right halves of the human brain. It's not simply "emotion on the right, reason on the left," but something far more complex and interesting. He reminds us that the gift of the right hand side of the brain is as important as the servant which is the left hand side oft