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Scooped by Ian Mitchell onto The importance of Storytelling |
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As you may already know, storytelling can be a powerful tool in any marketer’s repertoire. Crafting and telling engaging stories is an important skill to develop.
This post by Donnie Bryant has introduced me to Tolkien's principal of "Eucastrophe", as a story event. Admittedly its a huge ask for brands to match his talent for story telling, but as a story element that enables the hero to overcome the conflict in the story; it's an interesting addition to the storytelling armoury.
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Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ... Via The Digital Rocking Chair Delete the scoop?
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