The importance of...
Follow
Find
1.2K views | +0 today
 
Scooped by Ian Mitchell
onto The importance of Storytelling
Scoop.it!

Why the interest graph is the future of social commerce

Why the interest graph is the future of social commerce | The importance of Storytelling | Scoop.it
Why the interest graph is the future of social commerce and what the implications are for brands in their quest to harness the data that we are all creating with every digital interaction.

The future looks bright for Google+ and the new poster child Pinterest, but does it also point to a future where Facebook may become less dominant?
more...
No comment yet.
The importance of Storytelling
The power of Stories and storytelling
Curated by Ian Mitchell
Your new post is loading...
Your new post is loading...
Rescooped by Ian Mitchell from Story and Narrative
Scoop.it!

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | The importance of Storytelling | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
more...
APIntd's curator insight, March 10, 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 6:54 AM

Good Read

Rescooped by Ian Mitchell from EPIC Infographic
Scoop.it!

90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | The importance of Storytelling | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio
more...
Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

Rescooped by Ian Mitchell from Knowledge Broker
Scoop.it!

The great illusion of the self

The great illusion of the self | The importance of Storytelling | Scoop.it

Your mind's greatest trick is convincing you of your own reality. Discover the elaborate illusions involved and what they mean in our special feature.


Via Luca Baptista, luiy, Kenneth Mikkelsen
more...
AlGonzalezinfo's comment, March 28, 2013 2:01 PM
I was soo looking forward to reading this. Bummer that they are selling the content :(
Cadu Souza's curator insight, March 28, 2013 7:08 PM

Really interesting!

Rescooped by Ian Mitchell from Knowledge Broker
Scoop.it!

The Power of Words

Wonderful and highly inspirational video. Reminds us all to strive for authentic and purposeful communication. So choose your words wisely. They are extremely powerful.


Via Kenneth Mikkelsen
more...
No comment yet.
Rescooped by Ian Mitchell from Transmedia: Storytelling for the Digital Age
Scoop.it!

Modern Mythology and the Transmedia Revolution

Modern Mythology and the Transmedia Revolution | The importance of Storytelling | Scoop.it

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


Via The Digital Rocking Chair
more...
Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!
Scooped by Ian Mitchell
Scoop.it!

Storytelling Reconsidered

Storytelling Reconsidered | The importance of Storytelling | Scoop.it
As you may already know, storytelling can be a powerful tool in any marketer’s repertoire. Crafting and telling engaging stories is an important skill to develop.

This post by Donnie Bryant has introduced me to Tolkien's principal of "Eucastrophe", as a story event. Admittedly its a huge ask for brands to match his talent for story telling, but as a story element that enables the hero to overcome the conflict in the story; it's an interesting addition to the storytelling armoury. 

more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Why the interest graph is the future of social commerce

Why the interest graph is the future of social commerce | The importance of Storytelling | Scoop.it
Why the interest graph is the future of social commerce and what the implications are for brands in their quest to harness the data that we are all creating with every digital interaction.

The future looks bright for Google+ and the new poster child Pinterest, but does it also point to a future where Facebook may become less dominant?
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Storytelling for Branding and Marketing. Links to Read and Follow. | Savage Brands & Marketing Communications

Storytelling for Branding and Marketing. Links to Read and Follow. | Savage Brands & Marketing Communications | The importance of Storytelling | Scoop.it
Some useful and interesting links here. Not sure about the observations on Downton Abbey, although like edge of change point.
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Why Collaborative Storytelling Is The Future Of Marketing | Fast Company

Why Collaborative Storytelling Is The Future Of Marketing | Fast Company | The importance of Storytelling | Scoop.it
The Fast Company see a future where brands will move towards collaborating with consumers to make brand stories.
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Kurt Vonnegut’s 8 Tips on How to Write a Great Story

Kurt Vonnegut’s 8 Tips on How to Write a Great Story | The importance of Storytelling | Scoop.it
When Faris Yakob says if you read 1thing this week, read this; you know you should make the time.

"Write to please just one person.If you open a window and make love to the world, so to speak, your story will get pneumonia." The year...
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Networked Knowledge and Combinatorial Creativity

Networked Knowledge and Combinatorial Creativity | The importance of Storytelling | Scoop.it
Why creativity is like LEGO, or what Richard Dawkins has to do with Susan Sontag and Gandhi.

Firstly " brain pickings" is an amazing website and I'd recommend everyone to sign up for the weekly email.

Secondly this article is inspirational and gives a really interesting and different perspective on the role curators play in their own development and that of others.
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Sarah Kay: How many lives can you live? | Video on TED.com

Sarah Kay: How many lives can you live? | Video on TED.com | The importance of Storytelling | Scoop.it

This young lady is quite frankly AWESOME (and that is not a word we Brits use lightly, if at all!).

TED Talks Spoken-word poet Sarah Kay was stunned to find she couldn’t be a princess, ballerina and astronaut all in one lifetime. In this talk from TEDxEast, she delivers two powerful poems that show us how we can live other lives.

 

more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

 ‘To understand is to perceive patterns’         ...

 ‘To understand is to perceive patterns’         ... | The importance of Storytelling | Scoop.it
‘To understand is to perceive patterns’ “ “Everything we care about lies somewhere in the middle, where pattern and randomness interlace.” — James Gleick, The Information: A History, a Theory, a Flood.
As technology develops and becomes ever more efficient it reflects fundamental patterns of nature. That is a good thing right? It makes me feel optimistic anyway.
more...
No comment yet.
Rescooped by Ian Mitchell from EPIC Infographic
Scoop.it!

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | The importance of Storytelling | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 


Via Jonha Revesencio
more...
Robin Martin's curator insight, May 18, 2013 11:18 AM

How did I miss this one, Deb? Thanks for the scoop!!

Ivon Prefontaine's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

Rescooped by Ian Mitchell from Just Story It Biz Storytelling
Scoop.it!

How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | The importance of Storytelling | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
Ian Mitchell's insight:

Good workshop stimulusstimulus

more...
Karen Dietz's curator insight, March 26, 2013 11:29 AM

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
Rescooped by Ian Mitchell from Just Story It Biz Storytelling
Scoop.it!

Yes! Telling Your Brand Story Through Email?

Yes! Telling Your Brand Story Through Email? | The importance of Storytelling | Scoop.it
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...

Via Karen Dietz
more...
Karen Dietz's comment, April 2, 2013 10:24 AM
Thanks Brian and eProAgi! Glad you both got a lot out of it :)
eProAgi Anderson's comment, April 2, 2013 10:38 AM
Karen your are the ultimate with story telling!!
Karen Dietz's comment, April 2, 2013 12:40 PM
Thank you Agi! You have made my day :))
Rescooped by Ian Mitchell from Just Story It Biz Storytelling
Scoop.it!

Oreo image goes viral, offering lessons in branding & visual storytelling

Oreo image goes viral, offering lessons in branding & visual storytelling | The importance of Storytelling | Scoop.it
To mark its 100th anniversary, Oreo is posting an image a day for 100 days. A recent picture marking the Mars Rover landing achieved viral gold. Here are the takeaways.

 

Now here's an article that should get your creative juices flowing! Got an image for your company that you can alter to link to world events or commemorative days?

 

That is what Oreo has done for its cookie. The photo here commemorates the Mars Rover landing (the red planet). Ingenious! This article by Michael Sebastian explains how Oreo keeps playing with its cookie to make it  immediately relevant. It's fun. It's play. The photos go viral.

 

Is this storytelling? Not in the classical sense. It is a visual story trigger -- which can be very effective.

 

Surely you can do something like this! Think about it .....  :))

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Telling Stories in the Retail Space

Telling Stories in the Retail Space | The importance of Storytelling | Scoop.it

As traditional retailers continue to compete with the inexorable rise of e-commerce, somme seem to be getting even more creative than recognised pioneers such as Nike.

The STORY store in New York is an example of a new development in the retail sector - environmental storytelling in retail spaces. Its a move on from "retail as theatre"  This seems to be about devloping well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time. The New York store uses a unique proposal that reflects the point of view of a magazine, presents like an art gallery and sells things like a store. Every four to eight weeks, STORY will undergo a transformation to adhere to a new theme, like a magazine releasing a new issue.

more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Beyond the "Like" Button: Digitally Addictive Storytelling and the Brain

Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. 

If you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then view this video! (extracted from Just Story It)

more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Pop Fiction: The 7 Basic Plots:

Pop Fiction: The 7 Basic Plots: | The importance of Storytelling | Scoop.it
Quick summary of th 7 basic story plots according to Joseph Conrad, from his book Hero with a Thousand Faces
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

25 Insights on Becoming a Better Writer

25 Insights on Becoming a Better Writer | The importance of Storytelling | Scoop.it
25 nuggets of writing wisdom from Kurt Vonnegut, Margaret Atwood, Joyce Carol Oates, Augusten Burroughs, Geoff Dyer, Steven Pressfield, and more.
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Back to the Future: How to Reinvent Your Brand Story - Forbes

Back to the Future: How to Reinvent Your Brand Story - Forbes | The importance of Storytelling | Scoop.it
Heritage is often used as a basis for authenticity in Storytelling. In this article Michael Margolis provides a checklist as a starter to see if our brand's history can form part of our brand story.

Is your company's story as exciting as Aveda's, Clif Bar's or Levi's? These 5 questions will help you craft an equally compelling story for your own business.
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

fueledbycoffee

fueledbycoffee | The importance of Storytelling | Scoop.it
One day I hope to get to SXSW. In the meantime here are some great visual notes on curation from FuelledbyCoffee blog.

A stream of ideas, cartoons, unrefined sketches, marginalia, iPad wankery, and out-of-context...
more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Sarah Kay: If I should have a daughter ... | Video on TED.com

Did I say she was awesome - she was ever thus, even in her past lives!

TED Talks "If I should have a daughter, instead of Mom, she's gonna call me Point B ... " began spoken word poet Sarah Kay, in a talk that inspired two standing ovations at TED2011.

more...
No comment yet.
Scooped by Ian Mitchell
Scoop.it!

Iain McGilchrist: The divided brain | Video on TED.com

Iain McGilchrist: The divided brain | Video on TED.com | The importance of Storytelling | Scoop.it
TED Talks Psychiatrist Iain McGilchrist describes the real differences between the left and right halves of the human brain. It's not simply "emotion on the right, reason on the left," but something far more complex and interesting.
He reminds us that the gift of the right hand side of the brain is as important as the servant which is the left hand side oft
more...
No comment yet.