Quick summary of th 7 basic story plots according to Joseph Conrad, from his book Hero with a Thousand Faces
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Scooped by Ian Mitchell onto The importance of Storytelling |
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![Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | The importance of Storytelling | Scoop.it](http://img.scoop.it/FkAxE4pyHOAoLKK9AqU8NDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. Via Jonha Revesencio 
Robin Martin's curator insight,
May 18, 11:18 AM
How did I miss this one, Deb? Thanks for the scoop!! 
Ivon Prefontaine's curator insight,
May 19, 11:09 AM
An important corollary question is what do we use social media for? 
Jenn Alevy's curator insight,
May 20, 4:57 AM
Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages. Delete the scoop?
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Ian Mitchell's insight:
Good workshop stimulusstimulus 
Karen Dietz's curator insight,
March 26, 11:29 AM
If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it. Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally. That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do. Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it. Have fun with this one -- I hope it gets your creative juices flowing! This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 
Tina Stock's curator insight,
March 27, 10:25 AM
Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally. Boffo! Delete the scoop?
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Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou... Via Karen Dietz
Karen Dietz's comment,
April 2, 10:24 AM
Thanks Brian and eProAgi! Glad you both got a lot out of it :)
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To mark its 100th anniversary, Oreo is posting an image a day for 100 days. A recent picture marking the Mars Rover landing achieved viral gold. Here are the takeaways.
Now here's an article that should get your creative juices flowing! Got an image for your company that you can alter to link to world events or commemorative days?
That is what Oreo has done for its cookie. The photo here commemorates the Mars Rover landing (the red planet). Ingenious! This article by Michael Sebastian explains how Oreo keeps playing with its cookie to make it immediately relevant. It's fun. It's play. The photos go viral.
Is this storytelling? Not in the classical sense. It is a visual story trigger -- which can be very effective.
Surely you can do something like this! Think about it ..... :))
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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As traditional retailers continue to compete with the inexorable rise of e-commerce, somme seem to be getting even more creative than recognised pioneers such as Nike. The STORY store in New York is an example of a new development in the retail sector - environmental storytelling in retail spaces. Its a move on from "retail as theatre" This seems to be about devloping well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time. The New York store uses a unique proposal that reflects the point of view of a magazine, presents like an art gallery and sells things like a store. Every four to eight weeks, STORY will undergo a transformation to adhere to a new theme, like a magazine releasing a new issue. Delete the scoop?
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Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. If you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then view this video! (extracted from Just Story It) Delete the scoop?
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Quick summary of th 7 basic story plots according to Joseph Conrad, from his book Hero with a Thousand Faces
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25 nuggets of writing wisdom from Kurt Vonnegut, Margaret Atwood, Joyce Carol Oates, Augusten Burroughs, Geoff Dyer, Steven Pressfield, and more.
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Heritage is often used as a basis for authenticity in Storytelling. In this article Michael Margolis provides a checklist as a starter to see if our brand's history can form part of our brand story.
Is your company's story as exciting as Aveda's, Clif Bar's or Levi's? These 5 questions will help you craft an equally compelling story for your own business. Delete the scoop?
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One day I hope to get to SXSW. In the meantime here are some great visual notes on curation from FuelledbyCoffee blog.
A stream of ideas, cartoons, unrefined sketches, marginalia, iPad wankery, and out-of-context... Delete the scoop?
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Did I say she was awesome - she was ever thus, even in her past lives! TED Talks "If I should have a daughter, instead of Mom, she's gonna call me Point B ... " began spoken word poet Sarah Kay, in a talk that inspired two standing ovations at TED2011. Delete the scoop?
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TED Talks Psychiatrist Iain McGilchrist describes the real differences between the left and right halves of the human brain. It's not simply "emotion on the right, reason on the left," but something far more complex and interesting.
He reminds us that the gift of the right hand side of the brain is as important as the servant which is the left hand side oft Delete the scoop?
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What lies beyond the margins of our world often sings to us with the voice of a siren, as if calling us into its embrace. First we listen, then we are lured, finally we are seduced. James Cowan.
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![90% of Organizations Use Content in Marketing [INFOGRAPHIC] | The importance of Storytelling | Scoop.it](http://img.scoop.it/0seJh_XjUK_uIoz9w7DgQjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio 
Steven Mallach's curator insight,
May 15, 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 11:43 AM
90% of organizations use #Content Marketing....its not the future. Delete the scoop?
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Your mind's greatest trick is convincing you of your own reality. Discover the elaborate illusions involved and what they mean in our special feature. Via Luca Baptista, luiy, Kenneth Mikkelsen 
AlGonzalezinfo's comment,
March 28, 2:01 PM
I was soo looking forward to reading this. Bummer that they are selling the content :(
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Wonderful and highly inspirational video. Reminds us all to strive for authentic and purposeful communication. So choose your words wisely. They are extremely powerful. Via Kenneth Mikkelsen Delete the scoop?
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Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ... Via The Digital Rocking Chair Delete the scoop?
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As you may already know, storytelling can be a powerful tool in any marketer’s repertoire. Crafting and telling engaging stories is an important skill to develop. This post by Donnie Bryant has introduced me to Tolkien's principal of "Eucastrophe", as a story event. Admittedly its a huge ask for brands to match his talent for story telling, but as a story element that enables the hero to overcome the conflict in the story; it's an interesting addition to the storytelling armoury. Delete the scoop?
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Why the interest graph is the future of social commerce and what the implications are for brands in their quest to harness the data that we are all creating with every digital interaction.
The future looks bright for Google+ and the new poster child Pinterest, but does it also point to a future where Facebook may become less dominant? Delete the scoop?
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Some useful and interesting links here. Not sure about the observations on Downton Abbey, although like edge of change point.
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The Fast Company see a future where brands will move towards collaborating with consumers to make brand stories.
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When Faris Yakob says if you read 1thing this week, read this; you know you should make the time.
"Write to please just one person.If you open a window and make love to the world, so to speak, your story will get pneumonia." The year... Delete the scoop?
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Why creativity is like LEGO, or what Richard Dawkins has to do with Susan Sontag and Gandhi.
Firstly " brain pickings" is an amazing website and I'd recommend everyone to sign up for the weekly email. Secondly this article is inspirational and gives a really interesting and different perspective on the role curators play in their own development and that of others. Delete the scoop?
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This young lady is quite frankly AWESOME (and that is not a word we Brits use lightly, if at all!). TED Talks Spoken-word poet Sarah Kay was stunned to find she couldn’t be a princess, ballerina and astronaut all in one lifetime. In this talk from TEDxEast, she delivers two powerful poems that show us how we can live other lives.
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‘To understand is to perceive patterns’ “ “Everything we care about lies somewhere in the middle, where pattern and randomness interlace.” — James Gleick, The Information: A History, a Theory, a Flood.
As technology develops and becomes ever more efficient it reflects fundamental patterns of nature. That is a good thing right? It makes me feel optimistic anyway. Delete the scoop?
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