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The importance of Storytelling
The power of Stories and storytelling
Curated by Ian Mitchell
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Rescooped by Ian Mitchell from Just Story It! Biz Storytelling
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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | The importance of Storytelling | Scoop.it
Marketers are supposed to be the experts on connecting emotionally with customers.

Via Karen Dietz
Ian Mitchell's insight:

Good workshop stimulusstimulus

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Karen Dietz's curator insight, March 26, 2013 11:29 AM

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, March 27, 2013 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!

Karen Dietz's comment, April 2, 2013 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
Rescooped by Ian Mitchell from Just Story It! Biz Storytelling
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Oreo image goes viral, offering lessons in branding & visual storytelling

Oreo image goes viral, offering lessons in branding & visual storytelling | The importance of Storytelling | Scoop.it
To mark its 100th anniversary, Oreo is posting an image a day for 100 days. A recent picture marking the Mars Rover landing achieved viral gold. Here are the takeaways.

 

Now here's an article that should get your creative juices flowing! Got an image for your company that you can alter to link to world events or commemorative days?

 

That is what Oreo has done for its cookie. The photo here commemorates the Mars Rover landing (the red planet). Ingenious! This article by Michael Sebastian explains how Oreo keeps playing with its cookie to make it  immediately relevant. It's fun. It's play. The photos go viral.

 

Is this storytelling? Not in the classical sense. It is a visual story trigger -- which can be very effective.

 

Surely you can do something like this! Think about it .....  :))

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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