Using emotion in selling & advertising is a great way to touch your audience yet we don't see that much in today's advertising.
Erica George's insight:
This article is relating emotional marketing to social media. People often use social media to connect with a brand that they have a strong emotion link with, both negative and positive, although often the feedback is negative. Do you think social media can be used to promote a brand positively? By encouraging people to share their strong emotions?
I found this article very interesting. It lists key points for markets to generate emotion from consumers. I think most points were very obvious and also useful. What I find most interesting is that sound and sight are thought to be over used, and that the other senses, of touch, taste and smell are much more rememberable.
Can you think of any ways in which a brand is differentiated or creates an emotional response by these 3 less commonly used senses?
Do you think they have a strong affect?
I was thinking of the smell or Ms Higgins cookies shop :)
This article highlights the relationship between emotional and rational thinking. Branding aims to connect with consumers emotional thinking. Do think think that branding is successful in doing so? What examples are their of branding resulting in consumers behaving due to emotions, and disregarding rational thinking?
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