To stay afloat during this tough economic period, companies must change with the times; this sometimes includes a new logo or even a whole new brand identi
David Blomfield's insight:
This article highlights how important it is for marketers to create an emotional response with their consumers. It explains how companies need to keep changing their logos to keep up with new trend and to keep generating an emotional response from their consumers. I thought it was very interesting to see the changes that has been made in the past to companies like Apple and Pepsi logo's over the many years of operation. This tell us that companies are always trying to please their customers and in order to do this they need to be trend setters and determine what their customers want before they do. What I have taken away from this article is, that seeing how the freshness of logos stay in people's minds more and provoke a better emotional response from consumers I believe that it is an important step to keeping consumers happy and maintaining brand loyalty.
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