The importance of emotional response in IMC
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The importance of emotional response in IMC
This topic talks about the role that emotional responses play in IMC and how i can be applied in todays world.
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Ask Peter: Words that provoke an emotional response.

Ask Peter: Words that provoke an emotional response. | The importance of emotional response in IMC | Scoop.it
Peter, the UK's leading social media consultant, reviews words that provoke an Emotional Response - Marketing firms have an inside secret that helps them to write compelling content and advertisements.
Callum Sweeney's insight:

I found this article super interesting. This article talks about how marketers prompt an emotional response by using a specific set of words. This seems quite unusual as I personally dont think of social media as being the best marketing media to provide emotional response.

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James Bradley's comment, August 18, 2013 11:00 PM
This article offers a simple concept yet the idea Peter proposes seemingly works in a practical concept and is essential to appealing to consumers emotional senses. The words he uses as examples create a buzz and/or develop a sense of ‘buy now’ or you’ll miss out which is important when marketing to today consumers which research has proven are now busier than ever. Achieving this along with creating the emotional response is essential to creating effective advertising in today’s environment.
Charné Olivier's comment, August 21, 2013 3:27 AM
After reading Crystals comment i will have to agree that the list of examples of words that marketers use is great. Its interesting to know that marketers use these words to triggers people's emotions in order to get their response. Injecting the idea that people will "miss out" on something by simply using the words from the list is a smart marketing strategy. This article is a good read as it explains how emotional marketing strategies are mainly the best way to generate new customers as well as keeping the loyal ones. This is worth the read.
David Blomfield's comment, September 26, 2013 11:01 PM
I found this article very interesting. This article talks about how marketers prompt an emotional response by using a specific set of words. This seems quite unusual as I personally don't think of social media as being the best marketing media to provide emotional response. These words get consumers to act now which is exactly what marketers want.
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"Emotional Response Marketing - The Key To Producing Results!"

"Emotional Response Marketing - The Key To Producing Results!" | The importance of emotional response in IMC | Scoop.it
Callum Sweeney's insight:

This article is a really great and straight forward explaination to why emotional responses are important and how they are linked to real business results. This article is very relevant in relation to IMC because as the article say every purchase decision is somewhat based on emotions. If advertisers and marketers want to use emotional ques throughouth their marketing messages they should all agree. The article gives three simple rules to follow to gain emotional response. 1) list the benefits of your products or service, 2) take each benefit and match the emotion it creates and 3) create exciting words and phrases to link to these emotions.

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CHEN SUN's comment, August 21, 2013 8:27 PM
It's true that everybody uses emotions in a high frequency. It is a natural reaction for human and hard to hide so it can be used for marketers to get some ideas about how customers think about a product or service. As a consumer I also make emotional purchase decisions sometime just like the author said we started making decisions on emotional bases and then we analyse it and search information from our brains. Therefore, it's true that emotion attached marketing and advertising activities are keys to produce results.
Donnnab's comment, August 22, 2013 4:04 AM
Strongly agree, like me as well. In some certain brands that I am into, i barely give a second thought before I purchase it compare to brands that are new to me I will think over and over and question myself "Do this product worth buying?". Due to the fact, brands that I like, I will secretly and slowly build up loyalty and trust in the brand. I have no doubt, emotions responses is the key to producing result! good post May
Rachel Bom Choi's comment, August 22, 2013 4:40 AM
@May Elizbeth. It is very similar to one of my own I have recently scooped!! I liked the way It goes into depth about all the different emotions and how they can be created. Also I strongly agree that emotions are an important aspect of IMC because emotions create consumer behaviour.