Peter, the UK's leading social media consultant, reviews words that provoke an Emotional Response - Marketing firms have an inside secret that helps them to write compelling content and advertisements.
Callum Sweeney's insight:
I found this article super interesting. This article talks about how marketers prompt an emotional response by using a specific set of words. This seems quite unusual as I personally dont think of social media as being the best marketing media to provide emotional response.
This article is a really great and straight forward explaination to why emotional responses are important and how they are linked to real business results. This article is very relevant in relation to IMC because as the article say every purchase decision is somewhat based on emotions. If advertisers and marketers want to use emotional ques throughouth their marketing messages they should all agree. The article gives three simple rules to follow to gain emotional response. 1) list the benefits of your products or service, 2) take each benefit and match the emotion it creates and 3) create exciting words and phrases to link to these emotions.
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