This is definitely a great article for building a strong brand for companies. I totally agree with the first point which is it all begins with brand identity. I believe that now only a brand is not powerful enough in the business market. We need a strong brand to survive, succeed and competitive with competitors. First, building a strong brand needs to have a proper design to attract people and aesthesis about the brand. Second, brand strategy needs simple and easy to make everyone to understand. According to this article, building a strong brand customers’ loyalty is crucial. Furthermore, customers are always right. Building loyalty can get through social media or an event to meet their need and help them to solve the problems. Last, a strong brand mainly must have customers’ loyalty exist. Within these 3 points, I personally believe that it can leads a brand become a strong brand.
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