Content marketing has gotten a lot of buzz lately – and for good reason. It’s a powerful way for brands to offer helpful content to their customers without asking them to make a purchase – and part of the trust-building process brands can follow to generate leads for future sales. While we hear much about content marketing for companies, it is also important to consider content marketing for personal branding. Here are eight ways content marketing can boost your personal brand:
Via Russ Merz, Ph.D.