Digital Marketing | Social Media | Content Strategy
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Important Lessons I Learned From My Content Consumption Habits

Important Lessons I Learned From My Content Consumption Habits | Digital Marketing | Social Media | Content Strategy | Scoop.it
What’s the most important factor that makes content really engaging and sharable? Authenticity, interesting, actionable, relevant, and/or personalized.
Vippan Kumar's insight:

Understanding consumption habits are key to content popularity. And you really need to align and tailor your content accordingly.

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Rebirth Of Link Building For The Good Of Customers

Rebirth Of Link Building For The Good Of Customers | Digital Marketing | Social Media | Content Strategy | Scoop.it
Engaging content. Social Media. Videos. Emails. All these practices have been a critical part of customer engagement for years. But one practice that, despite being a prominent factor in boosting ranking, could not make a direct influence for reader engagement is link building.
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Why The World Is Drifting Towards Open Source

Why The World Is Drifting Towards Open Source | Digital Marketing | Social Media | Content Strategy | Scoop.it
Liberty or limitations: We know which one we all prefer. Liberty maximizes our choices. Like open source system that allows users to use information, manipulate, reuse, modify, and contribute in amended way to build more improved version. On the other hand, limitation maximizes dependency. Like closed system that allows users to use information as is, but restrict modification to the actual system as per your need. You are dependent on the actual creator. However, as the pendulum swings both ways, the choice of approach depends upon the compatibility with the requirement. Open and closed are i
Vippan Kumar's insight:
The playing field has changed. We are open to collaboration...new way of doing business.

Today, it is more about listening to people, aligning with their passion because there is not just few smart people out there in the world. There are lots of smart people, and we can learn so much from each other.

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