The impact of Information Technology on marketing in the future
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Three Must-Do's For The Modern Marketer - Forbes

Three Must-Do's For The Modern Marketer - Forbes | The impact of Information Technology on marketing in the future | Scoop.it

...before marketing can even consider taking on the five key responsibilities I outlined in my previous post, CMOs must make three things fundamental to the way they and their teams operate: 1. Embrace Next-Generation Skills / 2. Measure What Matters and 3. Walk A Mile In Your Customers’ Shoes


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Mobile Payments To Be A Big 2013 Trend - Business Insider

Mobile Payments To Be A Big 2013 Trend - Business Insider | The impact of Information Technology on marketing in the future | Scoop.it
U.S. Mobile Ad Spending Jumps To $4 Billion In 2012 (eMarketer) U.S. mobile ad spending is growing faster than previously expected, due in large part to the success of so-called “native” ad formats like Facebook's mobile ...

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ORM | Five Trends For The Year Ahead

ORM | Five Trends For The Year Ahead | The impact of Information Technology on marketing in the future | Scoop.it
Five Trends For The Year Ahead

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Online Marketing Trends For 2013 That You Need To Be Aware Of

Online Marketing Trends For 2013 That You Need To Be Aware Of | The impact of Information Technology on marketing in the future | Scoop.it

After a bit of a stale start to the year, 2012 turned out to mean big things for the world of online marketing (including buzz words mobile, big brands and Google updates). As January 2013 slowly draws to a close, many people are starting to wonder exactly what marketing trends they should be looking out for (and possibly utilizing) this year.


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9 Marketing Trends for 2013 - Pitch (blog)

9 Marketing Trends for 2013 - Pitch (blog) | The impact of Information Technology on marketing in the future | Scoop.it
9 Marketing Trends for 2013 Pitch (blog) The economic climate has put pressure on marketing budgets for 2013 and the year calls for playing up some select consumer and marketing trends that are more pertinent, considering the dynamics and the...

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Why Your Marketing Campaign Sucks | TechCrunch

Why Your Marketing Campaign Sucks | TechCrunch | The impact of Information Technology on marketing in the future | Scoop.it
Creating awareness for your brand is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficul..
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6 Hot Trends in Digital Marketing

6 Hot Trends in Digital Marketing | The impact of Information Technology on marketing in the future | Scoop.it
Marketing, Social Media, and Technology Truth! Sales & Marketing · Advertising · Branding ... 6 Hot Trends in Digital Marketing. March 15, 2013 by Randy Bowden 2 Comments ...
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5 Trends That Will Drive The Future Of Technology - Forbes

5 Trends That Will Drive The Future Of Technology - Forbes | The impact of Information Technology on marketing in the future | Scoop.it
Google's Project Glass. (Image credit: AFP/Getty Images via @daylife) Trends get a bad rap, mostly because they are often equated with fashions.
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Your Employees & Word-of-Mouth Marketing - Wall Street Journal (blog)

Your Employees & Word-of-Mouth Marketing - Wall Street Journal (blog) | The impact of Information Technology on marketing in the future | Scoop.it
Wall Street Journal (blog) Your Employees & Word-of-Mouth Marketing Wall Street Journal (blog) Speaking with colleagues, and as the co-founder of three successful startups, one of the most common issues I see startups face is getting their messages...
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Dynamic Content Duo = the future of Marketing + Big Data | "Buy the ...

Of course, as all of us at USC Annenberg are all too aware: Change is the status quo because technology keeps evolving. Now, it's the “future of marketing,” “big data,” “engagement,” and ...
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Content Marketing: How to Separate the Hope from the Hype - Forbes

Content Marketing: How to Separate the Hope from the Hype - Forbes | The impact of Information Technology on marketing in the future | Scoop.it
Forbes
Content Marketing: How to Separate the Hope from the Hype
Forbes
Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it.
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Google Co-Occurrence: Already Smarter than You Think - Marketing Technology Blog

Google Co-Occurrence: Already Smarter than You Think - Marketing Technology Blog | The impact of Information Technology on marketing in the future | Scoop.it
I was recently doing some testing of Google Search Engine Results. I searched for the term WordPress. The result for WordPress.org caught my attention.

 

Conclusion...

 

This is one of the reasons why we have our clients focus on writing great and remarkable content rather than focus on the actual keywords utilized. If you write remarkable content, Google will utilize other sites that refer to your content to determine what search results to index the content into… or even to develop the snippet to describe the page. If you try and force the content, making it less remarkable – you won’t even rank for the terms you’d like to.


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marketingIO's curator insight, March 18, 2013 6:16 AM

An excellent example of Google Co-Occurrence at work, which demonstrates the importance of writing excellent content. A short article that hammers the point home.


  • See the article at www.marketingtechblog.com
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Video is a Critical Part of Marketing Transformation | Brightcove Blog

Video is a Critical Part of Marketing Transformation | Brightcove Blog | The impact of Information Technology on marketing in the future | Scoop.it

Key excerpt...

 

The major takeaways? Video is a critical part of marketing transformation. The digital leaders at the event discussed how and why video is integral to SEO success as well as video's relationship to organic inbound marketing growth. Additionally, there was concise dialogue surrounding why media companies and brands alike are methodically investigating consumers' digital habits and preferences and seeking to meet consumers' cross-platform, multi-device needs--from both an entertainment and advertising perspective.

 

Two quotes struck me (and I'm paraphrasing):

Video should be an endemic skill set for content publishersProfound quality of user experience is more impactful than optimization; content consumers need a reason to "stick with you"
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marketingIO's curator insight, March 18, 2013 7:23 AM

In addition, there's a quick 2 minute video. Video: a must part of your content marketing mix.


  • See the article at blog.brightcove.com
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Rescooped by Stephen Anthony Thomas from Marketing Trends (2013-future)
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13 Hot Trends for 2013 - Chain Store Age

13 Hot Trends for 2013
Chain Store Age
Think of separates in the fashion world, interest in personalization and customization, and a willingness to be “cast as the outcast” seems to be all part of this new consumer psychology.

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The future of social media - The Guardian

The future of social media - The Guardian | The impact of Information Technology on marketing in the future | Scoop.it

Some of the biggest brands are learning the hard way that there is more to success online than simply getting people to 'like' you on Facebook. David Benady reports on the importance of using social media creatively


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Mobile Advertising - the Future of Online Marketing? - Business 2 Community

Mobile Advertising - the Future of Online Marketing? - Business 2 Community | The impact of Information Technology on marketing in the future | Scoop.it

As time goes on, more and more people are buying Apple iPhones, Android phones,  Blackberrys, Samsung Galaxys, and the like, and using their smartphones and even  not-so-smartphones for much of their internet service. That includes getting  email, news alerts, and surfing the web. And all this means that mobile  advertising is something you need to consider when it comes to running ads.


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What to Expect in 2013 – Top Internet Marketing Trends. - 4Hoteliers

What to Expect in 2013 – Top Internet Marketing Trends. - 4Hoteliers | The impact of Information Technology on marketing in the future | Scoop.it

Taking a look back at 2012, we can say that most of the predictions and resolutions we published last year still hold true for 2013.
As we look and plan ahead, several new trends and strategies have emerged that are essential to our “do” list. This article covers some of the major trends we are noticing in the search industry and how they will impact customer behavior.
We will also discuss how businesses, hoteliers, and search partners can capitalize on these exciting trends for 2013.


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Three Must-Do's For The Modern Marketer - Forbes

Three Must-Do's For The Modern Marketer - Forbes | The impact of Information Technology on marketing in the future | Scoop.it

...before marketing can even consider taking on the five key responsibilities I outlined in my previous post, CMOs must make three things fundamental to the way they and their teams operate: 1. Embrace Next-Generation Skills / 2. Measure What Matters and 3. Walk A Mile In Your Customers’ Shoes


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There's No Such Thing As A Digital Marketing Strategy Anymore ...

There's No Such Thing As A Digital Marketing Strategy Anymore ... | The impact of Information Technology on marketing in the future | Scoop.it
We've gone from digital being a standalone effort to digital at the core of all marketing.
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The Art of Local Social Media Marketing vs International Social ...

The Art of Local Social Media Marketing vs International Social ... | The impact of Information Technology on marketing in the future | Scoop.it
One of the biggest shifts we've since seen in the last year for social media marketing has been the increasing use of international campaigns. This is.
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Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications - AllFacebook

Adobe Social’s Jordan Enright-Schulz On New News Feed’s Social Marketing Implications - AllFacebook | The impact of Information Technology on marketing in the future | Scoop.it
When Facebook introduced its revamped news feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network.
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Innovations in information technology kicks off at UAEU | UAE ...

Innovations in information technology kicks off at UAEU | UAE ... | The impact of Information Technology on marketing in the future | Scoop.it
The first day of the 9th Innovations Conference, the region's leading IT conference at United Arab Emirates University (UAEU) drew in a mass crowd of eminent research scientists and prominent professionals from the IT ...
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The New Marketing Strategy: Company Culture

The New Marketing Strategy: Company Culture | The impact of Information Technology on marketing in the future | Scoop.it

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Georgia Hogarty's comment, March 20, 2013 7:44 PM
I agree with this article. Marketing does attract a wide range of consumers and cultures so this forms relationships with consumers. A multicultural business definitely has its advantages and is a good way of attracting consumers resulting in higher brand awareness and stronger relationships.
Kajal Bhaga's comment, April 8, 2013 6:21 PM
I really enjoyed reading this article. I found it truly interesting. I believe this is a good and effective article to read about in relation to IMC. I agree with you Matthew and the article that “If you treat your business like a machine then don’t be surprised when your employees act like passionless robots”, I think this is absolutely true. I agree with the article that strategy + culture = success, however, it does not work if the people part of the equation is forgotten. Companies need to align culture and social marketing strategy.

According to contentmarketinginstitute.com, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Inbound marketing is advertising a company through blogs, video, social media and additional forms of content marketing. Inbound marketing gets customers attention, and makes a company easy to be found, and also attracts customers to the website by creating interesting content.

What are the powerful implications of a content marketing culture on sales, business growth, branding, team relationships and organisational culture? When a company starts educating people, making content and answering questions ideally building trust and building a relationship which will allow a company to earn the opportunity to partner with them (people). COMPANIES NEED TO MAKE MARKETING A TEAM SPORT and create interdependency that companies fundamentally have engineers speaking life into a brand that companies can take their knowledge and through video and blogs can answer questions which generate leads and then sales. When companies make marketing a team sport, the trust and the relationships that are built within the company is very strong and effective.
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How The Most Successful Brands Take A Peek Into The Future - Fast Company

How The Most Successful Brands Take A Peek Into The Future - Fast Company | The impact of Information Technology on marketing in the future | Scoop.it
Fast Company How The Most Successful Brands Take A Peek Into The Future Fast Company Instead, a firm's goal should be to understand the mix of long-term macro trends and today's hot "waves" and then develop products, services and communications...
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Video Content: 6 Easy Ways to Use Vine for Marketing - CMI

Video Content: 6 Easy Ways to Use Vine for Marketing - CMI | The impact of Information Technology on marketing in the future | Scoop.it
Looking for ideas on how to bolster the video content in your content marketing arsenal? Here are six tips that make it easy to jump onboard with Vine.

 

Summary...

 

1. Show off your brand

2. Send a message to your customers

3. Encourage your fans to contribute

4. Leverage existing video content.

5. Become a journalist

6. Explain a concept


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marketingIO's curator insight, March 18, 2013 7:21 AM

We continue to emphasize to use Vine as a teaser for your content, i.e., use it to drive more users to your white papers, infographics, webinars, etc. Click through for details and examples to each aforementioned idea.


  • See the article at contentmarketinginstitute.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Michelle Smith's curator insight, November 23, 2014 6:26 PM

This article gives great tips on how to market your brand effectively using Vine. Vine only gives you 6 seconds to post what you want to post so it is a bit of a challenge. According to this article you want to make sure you show off your brand, send a message to your customers, encourage your fans to contribute, leverage existing video content, become a journalist, and explain a concept in order to create a successful Vine. In my opinion, encouraging your fans to contribute is the most important part about Vine. The article gives an example of creating a contest through Vine. I think that is a great idea because people like to be creative and they like to win things. Engaging them into doing something fun will increase the likelihood that they shop your brand.