Early indications suggest a bigger fall pomegranate crop out of California this year. Growers don’t expect selling it all to be a problem, but more substantial growth in the future would require making the kind of connection with consumers that’s been elusive so far.
Shipments could be as high as 4 million boxes industrywide, up from 3.5 million last year when rains ended production early, said Jeff Simonian, vice president of sales and marketing for Simonian Fruit Co., Fowler, Calif.
“A lot of people are still unfamiliar with the fruit,” Simonian said. “There’s been research done that shows only 15% or so of people in the U.S. know what a pomegranate is.”