As Monsanto is moving to using marker assisted selection and other non GM breeding techniques to produce crops, this only highlights how GM is not working for them. Journalist Ben Paynter finds out more, he writes: Frescada lettuce, BellaFina peppers, and Beneforté broccoli — cheery brand names trademarked to an all-but-anonymous Monsanto subsidiary called Seminis — are rolling out at supermarkets across the US. But here’s the twist: The lettuce, peppers, and broccoli — plus a melon and an onion, with a watermelon soon to follow — aren’t genetically modified at all. Monsanto created all these veggies using good old-fashioned crossbreeding, the same technology that farmers have been using to optimize crops for millennia. Considering in the US a push for GM labelling of products and consumers have shown a marked resistance to purchasing GM produce, Monsanto’s super veggies won’t require labelling. They may be born in a lab, but technically they’re every bit as natural as what you’d get at a farmers’ market. Keep them away from pesticides and transport them less than 100 miles and you could call them organic and locavore too.