The Palestinian olive harvest, an ancient autumn ritual in the West Bank, is going upscale.
In an emerging back-to-the-land movement, Palestinian farmers are turning the rocky hills of the West Bank into organic olive groves, selling their oil to high-end grocers in the U.S. and Europe.
The move is a reflection of the growing global demand for natural, sustainable and fairly traded products, albeit with a distinct Palestinian twist. The hardships faced by local farmers, ranging from a lack of rainfall to Israeli trade obstacles, mean that organic growing is one of the few ways Palestinians have to compete in outside markets.
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