As EVERY retailer knows, the past four years has been pretty tough with everyone guarding the contents of their purses in the recession.
Those taking stalls at farmers’ markets have not escaped this tightening of the purse strings but Douglas Watson, the national development officer for the Scottish Farmers’ Market Partnership, said they had two plus points when it came to sales.
“People who value good food are far more conscious of its provenance nowadays,” he said. “They want to know where it is from and how it was produced. That approach has helped those at farmers’ markets.”
He added that another bonus for those selling local fresh produce was there was now far more media interest in food and cooking. From this interest there was a spin-off in that more people were prepared to buy fresh produce and go home and cook it.