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The growth of the Online Gambling industry and the aspects of the Social Gaming
The dot –com crash presented new challenges as well as new opportunities to e-business entrepreneurs to rethink and reshape their business strategy and orientation. The research will be of great interest because it will evaluate the internal environment of two different innovative online industries which are the online gambling and the social networks. The gap that has been identified and will be carried out through this research, concerns whether it is feasible and possible for social networks to adopt platforms with real money and what the consequences will be to the online gambling industry
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Rescooped by Vasileios Volikakis from Online gambling cuttings
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Coral to launch social betting Facebook app

Coral Interactive is next big name from the gambling world to enter the virtual money social betting market, launching a new Sportsplay product on Facebook.


Via DW
Vasileios Volikakis's insight:

A new trend just begun! Another big name in online gaming industry is ready to launch its social betting platform with a deeper purpose to increase its customer base! I m curious to see its business model and how it's gonna generate its revenue as it mentioned before that it will be a platform for the people to improve their betting skills without any risk...any similarity with Paddy's Bet Dash? Maybe..stay tuned!

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Zynga enters real-money online gambling market

American social and media gaming firm Zynga Incorporated has entered the world of real-money online gambling after launching web and download versions of its ZyngaPlusPoker and ZyngaPlusCasino brands for players in the UK.


Via DW
Vasileios Volikakis's insight:

Definitely, the deal between Zynga and Bwin will cause many changes in online gaming area, the most important issue for gambling operators now, is it to make clear their targets about how will they use the social games in synergy with their core business as well as the customer engagement policy still remains uncertain. Lets have some thoughts about it!

     

 

 

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Kostas Sarris's comment, May 5, 2013 8:06 PM
I don't think so that this deal is gonna be effective, i belive that somewhere they will complex their operations Vasileios. Of course it is something new to us but at the same time it hides dangers for the simple user...
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How to stay ahead of the game on social

How to stay ahead of the game on social | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it

Fresh content is essential for a winning social presence. Here's a guide to creating a content strategy your competition can't touch.

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Vasileios Volikakis's comment, May 4, 2013 12:28 PM
I strongly believe that the main points for social gaming imrpovement is to focus your operations on highlighted characteristics. Definitely, the audience engagement, the credibility of the company and its products as well as the consistency of the firm's expectations are the main factors for a social game developer to stay ahead
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An introduction to the mobile social gaming market


Via Mathieu Brossette
Vasileios Volikakis's insight:

With freemium business models that combine huge mass market usage with multi-million dollar revenue streams from virtual goods and ‘in-app purchases’ this is a huge new market developing. In this article we’ll take a closer look at mobile social gaming drilling down into the statistics, key trends and the major players in what is shaping up to be the boom market of the next decade.

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How Social Media is Changing the SEO Industry - Search Engine Journal

How Social Media is Changing the SEO Industry - Search Engine Journal | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
It is painfully cliché to talk about "the rise of social" and "the power of social media." That happened a long time ago. Now it's settled, and we can make

Via Bonnie Burns
Vasileios Volikakis's insight:

Keep in mind that SEO is alive and well. Yet along with the continued impact of SEO is the increasing dependence upon social for how people search, find, and respond to information. Here are the major factors that are forming this social search trend.

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CAEXI BEST's curator insight, April 30, 2013 8:42 PM
Comment les médias sociaux change l'industrie SEO - Search Engine Journal
jennifer gray's curator insight, May 1, 2013 3:30 PM

read me

Jairo Arenas Giraldo's comment, May 2, 2013 11:17 AM
Jairo Arenas Giraldo:The social nets give a great manifesto of acceptance at world level and they are used like form of obtaining employment, to carry out a business, to communicate with people, to incentivate a managerial business. The computer technology is scarce in the educational environment the automation of laboratory teams is since poor for the formation of future engineers and this way to be able to give a continuity in the sciences of the engineering like civil, industrial, mechanics.
Rescooped by Vasileios Volikakis from MarketingHits
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Strategy - Brands Betting Big on Social, Email, Content Marketing : MarketingProfs Article

Strategy - Brands Betting Big on Social, Email, Content Marketing : MarketingProfs Article | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it

Strategy - As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%).

 


Via Brian Yanish - MarketingHits.com
Vasileios Volikakis's insight:

Over the next 12 months, more than two in five marketers (42.7%) plan to invest more in search, while roughly one-third (36.0%) plan to use more video.



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Mathaios Tsoukaris's comment, May 5, 2013 7:38 PM
great job vasileios!
Rescooped by Vasileios Volikakis from This Week in Gambling - News
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Gambling firm Betfair rejects CVC-led takeover bid

Gambling firm Betfair rejects CVC-led takeover bid Reuters India Since joining the London stock exchange three years ago, Betfair has lost ground to competitors at home and is pulling out of markets where gambling regulations are unclear, which...

Via This Week in Gambling
Vasileios Volikakis's insight:

The online gambling sector is growing quickly and is seen as ripe for consolidation. Betfair, founded in 2000, operates a system that allows gamblers to bet against one another, removing the middleman or bookie.

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Ladbrokes, Playtech, and William Hill - APCW Perspectives Weekly

Ladbrokes, Playtech, and William Hill - APCW Perspectives Weekly | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
J Todd is back with a “special guest” to wrap up the online gambling news from Ladbrokes, Playtech, and William Hill. Also, updates on Full Tilt Poker paymen…

Via This Week in Gambling
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Rescooped by Vasileios Volikakis from i-Gaming and Gambling
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William Hill Captures In-Play Football Leadership | GamblingCompliance

William Hill is the new in-play leader in football events, while bet365 remains top of the pile in terms of the breadth of its overall in-play betting offering, according to a new GamblingData report.

Via Silvia L. Peneva
Vasileios Volikakis's insight:

William Hill is the new in-play leader in football events, while bet365 remains top of the pile in terms of the breadth of its overall in-play betting offering, according to a new GamblingData report.

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Bet365 Takes Top Spot In Spanish Online Betting | GamblingCompliance

Bet365 Takes Top Spot In Spanish Online Betting | GamblingCompliance | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Bet365 has emerged as the early leader of a fiercely competitive pack of operators that are dominating Spain’s online betting market.

Via Silvia L. Peneva
Vasileios Volikakis's insight:

Bet365 has emerged as the early leader of a fiercely competitive pack of operators that are dominating Spain’s online betting market.

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Silvia L. Peneva's curator insight, April 2, 2013 4:37 AM

And finally some results are out.

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Emma Delta Last Bidder Standing In OPAP Sale | GamblingCompliance

Emma Delta Last Bidder Standing In OPAP Sale | GamblingCompliance | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Greece's privatisation fund is waiting for Czech-Greek investment group Emma Delta to improve an offer understood to be less than €630m for a majority stake in betting monopoly OPAP.

Via Silvia L. Peneva
Vasileios Volikakis's insight:
OPAP, which is one of the most valuable Greek assets up for sale, made net profit of €496m last year on turnover of almost €4bn.

 

Greece's government has since introduced a 30 percent tax on OPAP's gross gaming revenue which the monopoly's management team predicted will slash profit 77 percent to €116m this year.

But the rights to 35,000 video lottery terminals and a soon-to-be dominant position in online betting will help to return profits to 2012 levels by 2021, management forecasted in a long-term business plan for the privatisation.

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Mathaios Tsoukaris's comment, May 5, 2013 7:39 PM
the whole situation it is not completely clear but we are going well i think..
Konstantinos Karydis's comment, May 6, 2013 7:30 AM
mellisanidis RULES!!!!!!
Rescooped by Vasileios Volikakis from Social Gaming and Gambling
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Crowdpark ventures into mobile casino and betting games

Crowdpark ventures into mobile casino and betting games | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
The iOS games, Pet Vegas Mobile and AnteUp Mobile, join their existing Facebook and Web games to position Crowdpark at the intersection of three powerful markets: social gaming, online gambling, and mobile gaming.

Via Jay Aird
Vasileios Volikakis's insight:

With their current strategy, Crowdpark positions themselves within several growth markets. To visually illustrate this news, please see the Crowdpark Mobile Social Casino Market infographic. Crowdpark filed for insolvency in July. Nonetheless, the launch of these new games demonstrates that Crowdpark is continuing operations and working to follow their multi-platform strategy

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Rescooped by Vasileios Volikakis from Social Gaming and Gambling
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Facebook enters gambling arena - Malta Business Weekly

Facebook enters gambling arena - Malta Business Weekly | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Facebook enters gambling arenaMalta Business WeeklyLast Tuesday, 7 August, social gaming giant Facebook launched real-money gambling in the U.K. with a bingo app called Bingo Friendzy.

Via Jay Aird
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10 Social Game Lessons from 2012

10 Social Game Lessons from 2012 | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Steve Meretzky (Playdom Game Design VP) and Dave Rohrl (VP of Game Production at Goko) presented ten lessons they've learned in their "2012: Social Games Year in Review" GDC Online session.

Via Mathieu Brossette
Vasileios Volikakis's insight:

This might seem painfully obvious, but you consistently need more players to keep an economy growing. While you're looking to raise revenue per player, incorporate more input to sustain growth.

Take the old saying: "It's cheaper to retain an existing customer than recruit a new one." While that may be true, it’s not enough to grow a business. For social games, recruitment is a core part of business at every turn, the game makes it as easy as possible to bring new people in. We need not be as concerned with the starting level a player is on, but rather with how far they can progress. 

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Rescooped by Vasileios Volikakis from Latest Social Media News
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Social Media Resources: Sales Strategies, Big Data, and Games

Social Media Resources: Sales Strategies, Big Data, and Games | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Sprout Social Insights Week in Review: Helpful social media resources for your business — covering topics like Facebook, Twitter, and more.

Via Level343, Gerrit Bes
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vananh.com's comment, April 29, 2013 10:50 AM
some say yes, so it means that this use works 4 some cases ^^
Level343's comment, April 29, 2013 12:31 PM
There's always a fence to ride on any given topic.. :-)
Vasileios Volikakis's comment, May 7, 2013 8:08 AM
The first step to successful business communication is knowing who you’re talking to — but while this is straightforward for in-person interactions, it’s challenging in the digital realm. With the anonymity of online profiles, social networks can be a mysterious place.

However, there’s plenty of demographic data available on social networks if you go looking for it. For example, research from reputable sources like Pew Internet and Pingdom can give you a much clearer picture of who and where your target audience is hanging out on social media.
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Building Community with Value

Building Community with Value | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
At the heart of community building strategy, there is a need to share and provide something of value to others.

Via Deepti Sachdeva
Vasileios Volikakis's insight:

People like to talk about themselves, and when you’re a company who has something to sell, it’s easy to think that the more you talk about yourself (specifically on social media), the more people will see you, hear you, and want to buy from you

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8 Platforms That Help You Feed The Content Marketing Engine

The transition from brand to media company requires a social business strategy and content marketing platforms.

Via Mathieu Brossette
Vasileios Volikakis's insight:

The transition from brand to media company requires a social business strategy. Along with organizational change management initiatives and building process and workflows, you must also consider an investment in technology that can help facilitate this change

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Nikolaos Volikakis's comment, May 9, 2013 2:57 PM
Don't forget bro, everything is about content...customer retention, enagaement or loyalty, it is like a law!
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An introduction to the mobile social gaming market


Via Mathieu Brossette
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Vasileios Volikakis's curator insight, May 7, 2013 8:16 AM

With freemium business models that combine huge mass market usage with multi-million dollar revenue streams from virtual goods and ‘in-app purchases’ this is a huge new market developing. In this article we’ll take a closer look at mobile social gaming drilling down into the statistics, key trends and the major players in what is shaping up to be the boom market of the next decade.

Rescooped by Vasileios Volikakis from This Week in Gambling - Poker News
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Full Tilt Poker Launches 'New To the Game' Tables [News]

Full Tilt Poker Launches 'New To the Game' Tables [News] | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Full Tilt Poker launches 'New To the Game' tables.

Via This Week in Gambling
Vasileios Volikakis's insight:
These brand new tables are offered at both ring-game and tournament tables covering the smallest stakes. At these tables, players will experience slower-paced game play, tips that offer key information and displayed hand strength

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Rescooped by Vasileios Volikakis from i-Gaming and Gambling
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Betfair’s Suitors May Look Back To ‘Star Business’ Strategy | GamblingCompliance

A CVC-led offer for Betfair is forcing the UK betting exchange to reveal its turnaround strategy, and may give clues about whether it sees its future as the “star business” investors bought at its 2010 initial public offering.

Via Silvia L. Peneva
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Cyprus Gambling On Casinos For Rebound - Greek Reporter

Cyprus Gambling On Casinos For Rebound - Greek Reporter | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Cyprus Gambling On Casinos For Rebound Greek Reporter Being saved from an economic and bank collapse by a pending 10 billion euros ($13 billion) bailout from international lenders – but at the price of confiscating bank accounts and imposing harsh...

Via This Week in Gambling
Vasileios Volikakis's insight:

The tiny country of less than 1 million people will shoulder 13 billion euros ($17.05 billion) of overall cost of the bailout mainly by imposing heavy losses on bank deposits more than 100,000 euros ($130,000). The country’s second largest lender Laiki will be broken up into a “good” bank which will be folded into the larger Bank of Cyprus and a “bad” bank which will be wound down.

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This Week in Gambling's curator insight, April 21, 2013 9:22 PM

http://www.thisweekingambling.com/news

Nikolaos Volikakis's comment, May 9, 2013 3:04 PM
Now Cyprus must move on, find funds immediately in order to avoid the same consequences as Greece has, so why not based on gambling and gain money from their taxation? This will be a useful example that Greece must take into account and open the market for the competitors.
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Bwin.Party Cuts Back In 18 Countries | GamblingCompliance

Greece, Cyprus and Poland are on a list of 18 countries where Bwin.Party will no longer accept new players from affiliates.

Via Silvia L. Peneva
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Belgium’s Blacklist Adds Five New Names | GamblingCompliance

Belgium’s Blacklist Adds Five New Names | GamblingCompliance | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Belgium’s gambling watchdog has added another five names to its growing blacklist of illegal online operators, including UK-based 3D poker operator PKR.

Via Silvia L. Peneva
Vasileios Volikakis's insight:

Belgium’s gambling watchdog has added another five names to its growing blacklist of illegal online operators, including UK-based 3D poker operator PKR.

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Nikolaos Volikakis's comment, May 5, 2013 7:43 PM
What about greek's legal context? it is still unclear..
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Zynga unleashes two online gambling games in the UK - Gamezebo

Zynga unleashes two online gambling games in the UK - Gamezebo | The growth of the Online Gambling industry and the aspects of the Social Gaming | Scoop.it
Zynga unleashes two online gambling games in the UK
Gamezebo
Like many other companies, Zynga is biding its time until real money online and mobile gambling games are legalized in the United States.

Via This Week in Gambling
Vasileios Volikakis's insight:

The company is currently offering two real-money games, ZyngaPlusPoker and ZyngaPlusCasino, to players in the UK. As the names suggest, the former is devoted strictly to poker, including ring games and tournament play, while the latter features online slots and table games like blackjack, roulette and craps. A single account can be used to play both games, and a variety of methods can be used to deposit funds to make wagers. Both games also have a play money option to allow players to test the waters before committing money, which is a pretty standard feature for online gambling sites.

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888 to offer real-money gaming via Facebook

Through a wholly owned subsidiary, 888 has reached agreement with Facebook to launch real-money games on the social network’s UK platform.


Via DW
Vasileios Volikakis's insight:

888 will offer real-money bingo, casino and slot games in the UK. The first app to launch is bingo, with a casino offering including slots and other popular games to follow.

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