The Growth of Social Search
156 views | +0 today
Follow
The Growth of Social Search
Information on the growth of Social Search
Curated by Gemma Thompson
Your new post is loading...
Your new post is loading...
Rescooped by Gemma Thompson from Google Plus and Social SEO
Scoop.it!

50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey]

50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey] | The Growth of Social Search | Scoop.it
What’s one key difference between companies that are successful with SEO and those that aren’t?

Via Neil Ferree
more...
Neil Ferree's curator insight, July 31, 2013 11:59 AM

You’re Dead… If You Don’t Integrate Social Media & PR Into Your Local SEO Strategy Is Social Shares the New SEO 

Randy Hilarski's curator insight, July 31, 2013 12:08 PM

My clients were the same way, they thought SEO was enough. Now they are much happier with their traffic.

 

Rescooped by Gemma Thompson from News in Social Networks
Scoop.it!

Facebook May Already Be Taking Away Searches From Google

Facebook May Already Be Taking Away Searches From Google | The Growth of Social Search | Scoop.it
Even before Facebook started rolling out its smart search engine earlier this year, it may have been taking away some searches from Google. The number of searches done on search...

Via Manlio Mannozzi, Alessandro Rea, Mick Say
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

The importance of search optimised PR

The importance of search optimised PR | The Growth of Social Search | Scoop.it
Why don’t all PR firms offer SEO services? The obvious answer a PR firm will give is “because we’re a PR firm” but seriously, do PR people understand how much impact their hard work has on their client’s search rankings?
more...
No comment yet.
Rescooped by Gemma Thompson from SEO and Social Media Marketing
Scoop.it!

5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | The Growth of Social Search | Scoop.it

"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.

 

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.

 

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:

 

1. Annotations in the Search Results

Both Google and Bing use social data to annotate select listings on their search engine results pages.

 

2. Personalized Rankings

In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.

 

3. Secondary Links

When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.

 

4. Highlighting Authors

In some instances Google is now highlighting author information in its search results.

 

5. AuthorRank

Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".

 

Read More: http://www.adamsherk.com/seo/how-social-media-impacts-seo/


Via Antonino Militello
more...
No comment yet.
Rescooped by Gemma Thompson from SEO and Social Media Marketing
Scoop.it!

Combining Entity Search & Social: A Chat With Bing’s Duane Forrester

Combining Entity Search & Social: A Chat With Bing’s Duane Forrester | The Growth of Social Search | Scoop.it

"In the past month, Bing has made some significant changes to their layout, integrating with Facebook and other social platforms, drastically adding value to their product.

 

Bing has begun using social data, to determine who is an authority and worth listening too. This is a tremendous opportunity from a personal branding perspective and for brands.

 

The Question is How do we as marketers leverage this new social visibility. How do we become one of the influencers that show up in a given search"?

 

Full Article Here: http://searchengineland.com/combining-entity-search-social-a-chat-with-bings-duane-forrester-125327


Via Antonino Militello
more...
No comment yet.
Rescooped by Gemma Thompson from Search Engine Marketing Trends
Scoop.it!

How To Tweet What You Want, Because Content Matters

How To Tweet What You Want, Because Content Matters | The Growth of Social Search | Scoop.it
With the trends that we are seeing in the search engines as they become more and more social, I think it ...
Via Igniva Solutions
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

Social Media sharing impacts Search Ranking

Social Media sharing impacts Search Ranking | The Growth of Social Search | Scoop.it
How does Social Media sharing impact SEO and how your website ranks?
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

Should your Blog be part of your Website or a Stand-Alone Site?

Should your Blog be part of your Website or a Stand-Alone Site? | The Growth of Social Search | Scoop.it
Whether you should have your blog as part of your website or as a standalone site is one of those thorny questions that seems to bother a lot of people. So let's look at both sides to help you decide what's right for your business!
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

How to Use your Social Media Profiles to Boost your Page Ranking.

How to Use your Social Media Profiles to Boost your Page Ranking. | The Growth of Social Search | Scoop.it
Search Engine Optimisation is undeniably important in this day and age; page 1 of Google is the modern day high street and if your website is there people are bound to wander in!
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

The future of B2B Search: Start preparing for Social SEO now

The future of B2B Search: Start preparing for Social SEO now | The Growth of Social Search | Scoop.it
Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers.
more...
No comment yet.
Rescooped by Gemma Thompson from Google Plus and Social SEO
Scoop.it!

Will Social Signals Become The New Link?

Will Social Signals Become The New Link? | The Growth of Social Search | Scoop.it

What if Social Media integration took over in terms of the future of Search Engine Optimization?  

 

In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap.

 

Read More: 

http://www.searchenginejournal.com/will-social-signals-replace-links/58027/

 


Via Antonino Militello, Neil Ferree
more...
Marleen van Thiel's curator insight, February 26, 2013 11:49 AM

YEP!!!

2DiFore Marketing Solutions's curator insight, February 27, 2013 7:55 AM

We all know that content is king to get the rankings on the various search engines....what does social fingerprint look like?

Neil Ferree's curator insight, February 27, 2013 11:09 AM

To increase your Social Signals and Social Shares requires you to have a solid Content Marketing System that enables you to create, curate, and syndicate quality content to your top socials so your branded message will resonate to your target audience and amplify your http://bit.ly/RichSnippet so that your brand is top of mind when it comes time to do business

Scooped by Gemma Thompson
Scoop.it!

The Top SEO Tip For Local Businesses? Diversify. | Business 2 Community

The Top SEO Tip For Local Businesses? Diversify. | Business 2 Community | The Growth of Social Search | Scoop.it
In the world of SEO, it can be hard for small businesses to keep up with the competition of larger, more influential brands. Even if you don’t have endless (The Top SEO Tip For Local Businesses? Diversify.
more...
No comment yet.
Rescooped by Gemma Thompson from SEO and Social Media Marketing
Scoop.it!

Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine

Facebook SEO: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine | The Growth of Social Search | Scoop.it

New Search Engine, New Ranking Factors.

 

Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.

 

Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.

 

Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc.

 

So, what happens if a big player jumps in the game with a completely different set of ranking factors?

 

What if Facebook launches a killer search engine? What will it look like and how will it work? And more importantly for digital marketers, what will the ranking factors be?

 

Full Article Here: http://www.searchenginejournal.com/facebook-seo-beastrank-ranking-factors-facebook-search-engine/49696/


Via Antonino Militello
more...
No comment yet.
Rescooped by Gemma Thompson from SEO and Social Media Marketing
Scoop.it!

How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | The Growth of Social Search | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?

 

Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


Via Antonino Militello
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

folkd.com - social bookmarking

folkd.com - Social Bookmarking - Save your bookmarks and links online and search what your friends like.
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

Get Some Real Link Love!

Get Some Real Link Love! | The Growth of Social Search | Scoop.it
Adding your blog to a blog directory or two (hundred!) used to be a great way of promoting it. Why? Because Google judged that if a blog had a lot of sites linking back to it then it must be full of really useful and popular content.
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

Google Changes Make a YouTube Channel a Must for Local Businesses | Search Engine People | Toronto

Google Changes Make a YouTube Channel a Must for Local Businesses | Search Engine People | Toronto | The Growth of Social Search | Scoop.it
Did you know Google applies localized search to YouTube as well?
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

How to use Keywords in Your Social Media Profiles

How to use Keywords in Your Social Media Profiles | The Growth of Social Search | Scoop.it
Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords in your website copy? The answer is simple, so you can be found in the search results...
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

Is Like swapping good for SEO?

Is Like swapping good for SEO? | The Growth of Social Search | Scoop.it
To answer this, we need to take a small history lesson. In the early days of the internet, the easiest and most effective way to get a big search engine (remember Google is a relative newcomer, so by early days we are talking pre-Google here) to...
more...
No comment yet.
Scooped by Gemma Thompson
Scoop.it!

Firefox 8.0 Out Now, Will Bring Twitter Search to Millions of People

Firefox 8.0 Out Now, Will Bring Twitter Search to Millions of People | The Growth of Social Search | Scoop.it
Good news for Twitter, for Firefox & for Firefox users. Firefox 8.0 was just announced for download and one of the biggest changes that users will notice is that Twitter search has been added to the default search options in the top of the browser.
more...
No comment yet.