Why don’t all PR firms offer SEO services? The obvious answer a PR firm will give is “because we’re a PR firm” but seriously, do PR people understand how much impact their hard work has on their client’s search rankings?
"How does social media activity impact SEO? That's a common question these days as publishers try to make the most of search and social for audience development.
While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.
Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic:
1. Annotations in the Search Results
Both Google and Bing use social data to annotate select listings on their search engine results pages.
2. Personalized Rankings
In addition to annotations the engines also personalize the order of their search results based on a number of factors including social connections and activity.
3. Secondary Links
When it comes to ranking factors links are still much more important than social shares. A link from a quality, trusted site has considerably greater weight than a like, tweet or +1.
4. Highlighting Authors
In some instances Google is now highlighting author information in its search results.
Beyond author markup in the search results, both Google and Bing are beginning to utilize the concept of AuthorRank in which trusted, popular authors may be given a boost in search and social media visibility".
Whether you should have your blog as part of your website or as a standalone site is one of those thorny questions that seems to bother a lot of people. So let's look at both sides to help you decide what's right for your business!
In the world of SEO, it can be hard for small businesses to keep up with the competition of larger, more influential brands. Even if you don’t have endless (The Top SEO Tip For Local Businesses? Diversify.
Facebook Search ranking factors could indeed be much different than traditional SEO factors. And that can have a huge impact on how digital marketers work, especially how it relates to SEO, social media marketing, and paid search.
Until Facebook launches a serious search engine, SEOs will continue executing, analyzing, and refining their efforts based on a number of SEO ranking factors related to websites, webpages, links, on-page optimization, domain authority, etc.
Sure, Google and Bing continually update their algorithms, but we know that on-page optimization is important, building high-quality links is important, pumping out high-quality and unique content is important, etc.
So, what happens if a big player jumps in the game with a completely different set of ranking factors?
What if Facebook launches a killer search engine? What will it look like and how will it work? And more importantly for digital marketers, what will the ranking factors be?
From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.
Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.
How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?
Adding your blog to a blog directory or two (hundred!) used to be a great way of promoting it. Why? Because Google judged that if a blog had a lot of sites linking back to it then it must be full of really useful and popular content.
Really? Keywords in your social media profiles? But keywords are just for websites and stuff, aren’t they? Well, let me ask you this – why do you use keywords in your website copy? The answer is simple, so you can be found in the search results...
To answer this, we need to take a small history lesson. In the early days of the internet, the easiest and most effective way to get a big search engine (remember Google is a relative newcomer, so by early days we are talking pre-Google here) to...
Good news for Twitter, for Firefox & for Firefox users. Firefox 8.0 was just announced for download and one of the biggest changes that users will notice is that Twitter search has been added to the default search options in the top of the browser.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.