On their blog, the sustainability experts of UK-based analyst Verdantix are asking some challenging questions on the future of eco-labelling.
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"The time has come to rethink the eco-label model. ...
Rather than certifications and labels driving endless incremental improvement, it would be preferable if the future was built on increasingly rigorous, pre-competitive standards for sustainability performance, above which brands compete to make sustainability intrinsic to their mission and products."
Excellent article on the Ethical Corporation web site.