It is a general consensus among many that people self-publish because their books aren’t “good enough” for traditional publishing companies. This could not be more wrong. People self-publish for all kinds of reasons, which I will elaborate on here.
Recently on iO9 there was a post Why This Bestselling Author Decided To Start Self-Publishing. Often these kinds of posts are rallying cries for self-publishing – see, even the big wigs are doing it! But the operative word in that title is “Bestselling.” She’s already bestselling, so obviously self-publishing will be an easier route for her.
Mereo Books's insight:
What works for Hugh Howey, may not work for everyone looking to selfpublish, get the facts before you bite off my than you can chew, and make sure the path you pick is the right one for you
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