The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Google Buys G.Co To Create An Official URL Shortcut For Google Products - TechCrunch

Google Buys G.Co To Create An Official URL Shortcut For Google Products - TechCrunch | The Google+ Project | Scoop.it
Google joins Internet biggies Twitter (T.Co) , Overstock (O.co) and Amazon (A.Co, Z.Co and K.Co) today in taking over the G.Codomain name, buying the TLD in order to build the official URL shortcut for Google products like GMail, Documents and Photos. While representatives from the .Co registry wouldn’t comment on the specific pricing of the deal, .Co-founder Juan Diego Calle recentlytold Reuters that in general single letter domains costs more than $1.5 million.
Google says it will use the domain in order to create a shortcut for all its products and services using the format g.co/[XYZproduct/service] and that the domain will be live sometime later in the afternoon today.
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Suggested by CED
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Google Plus Nick

Google Plus Nick | The Google+ Project | Scoop.it
Google Plus Nick makes short url for google+ profile.

There are also other solutions popping up, and different views:
http://www.scoop.it/t/the-google-project?tag=URL
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Get a short vanity URL for your Google+ profile with this website - TNW Google

Get a short vanity URL for your Google+ profile with this website - TNW Google | The Google+ Project | Scoop.it
Google+ profile URLs are long, cumbersome things. They'd be forgettable if they were memorable in the first place. So what do you do if you want to include a link in your email signature. Gplus.to is a little web app that’s essentially a link shortening tool, except that it allows you to set the username shown in the URL.

Andy Staudacher has another view. He has in a post warned against the URL-shortener:
https://plus.google.com/100272572056305744950/posts/VnJzgwgm3x6
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Google Gets G.co Domain for URL Shortening, Said to Cost Millions | TechFever Network

Google Gets G.co Domain for URL Shortening, Said to Cost Millions | TechFever Network | The Google+ Project | Scoop.it
Google may already have ‘goo.gl’ which is short but surely for the search giant, it isn’t short enough. So they bought G.co.
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Another option for Google+ short urls | Google+ Developers

Someone else has jumped into the Google+ URL shortening game, this one is online at http://plus.ly/ and like gplus.to, offers to create a short customisable URL for your Google+ profile.
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Andy Staudacher strongly warns against the G+Profil-URL-Shortener

Andy Staudacher strongly warns against the G+Profil-URL-Shortener | The Google+ Project | Scoop.it
I would definitely not endorse and publish "gplus.to/" links in email signatures and elsewhere.

Why? Two main reasons:

(1) Trust: The site is not owned by a trusted party. The owner could just change the URL my shortened URL points to. And I'd look darn silly promoting a link to a different page, which could have horrendous content or my endorsement of the URL could be abused for different purposes.

(2) Reliability: The service is definitely less reliable than an official Google-hosted service. The link might just stop working or might be slow (latency), etc.

Here is the website where signatures can be made:
http://gplus.to/
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