The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Using Google+ as a blog post, a tweet, a newsletter or a letter to your mother - Mike Elgan

Using Google+ as a blog post, a tweet, a newsletter or a letter to your mother - Mike Elgan | The Google+ Project | Scoop.it
Here's what I love about Google+ in general and the Google+ Diet in particular:

Instead of saying, "I'm going to write a blog post now," or "I'm going to send an e-mail" or "I think I'll tweet something" you simply say what you have to say, then decide who you're going to say it to.
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Official Google Blog: Introducing the Google+ project: Real-life sharing, rethought for the web

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.

We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:
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Inside Google+ — How the Search Giant Plans to Go Social - Wired

Inside Google+ — How the Search Giant Plans to Go Social - Wired | The Google+ Project | Scoop.it
Google+ is not a typical release. Developed under the code name Emerald Sea, it is the result of a lengthy and urgent effort involving almost all of the company’s products. Hundreds of engineers were involved in the effort. It has been a key focus for new CEO Larry Page.

The parts announced Tuesday represent only a portion of Google’s plans. In an approach the company refers to as “rolling thunder,” Google has been quietly been pushing out pieces of its ambitious social strategy — there are well over 100 launches on its calendar.

“We’re transforming Google itself into a social destination at a level and scale that we’ve never attempted — orders of magnitude more investment, in terms of people, than any previous project,” says Vic Gundotra, who leads Google’s social efforts.
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