On the enterprise front, Greg Sterling at Sterling Market Intelligence sees some promise for Google+. Sterling expects some companies to adopt the tool for the group chat feature, which he said could enable remote groups within an organization to have a meeting in a simple and ad-hoc way.
"You can set up group chat for up to 10 people and you have the ability to segment all these groups, which will also be a potentially useful enterprise tool," Sterling said. "Certainly when you couple that with all the Google apps it's a nice package that companies can use. Large companies may have their issues with consumer products but I think there will be a lot of people that use this because with the video chat feature the value is immediate and obvious."