The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Google+ Referral Traffic Possible to Track, Unlike Buzz -  louisgray.com

Google+ Referral Traffic Possible to Track, Unlike Buzz -  louisgray.com | The Google+ Project | Scoop.it
For those viewing raw logs, or using third party tools (like Sitemeter, which I use in addition to Google Analytics, Quantcast and Icerocket, just to overload myself with data), you can now see Google+ referrals.

You get what you give in the social networking space, so no doubt if you participate in G+ (as the cool kids are calling it these days) or you make it part of your flow, you can see it bringing visitors your way.
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Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s

Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s | The Google+ Project | Scoop.it
Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s clickthrough rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotations. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time.
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