The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Google Launches Google+ To Battle Facebook [PICS] - Mashable

Google Launches Google+ To Battle Facebook [PICS] - Mashable | The Google+ Project | Scoop.it
Google has finally unveiled Google+, the company’s top secret social layer that turns all of the search engine into one giant social network.

Google+, which begins rolling out a very limited field test on Tuesday, is the culmination of a year-long project led by Vic Gundotra, Google’s senior vice president of social. The project, which has been delayed several times, constitutes Google’s answer to Facebook.
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Official Google Blog: Introducing the Google+ project: Real-life sharing, rethought for the web

Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.

Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.

In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.

We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:
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Google+, Google’s answer to Facebook, is finally here [video]

Google+, Google’s answer to Facebook, is finally here [video] | The Google+ Project | Scoop.it
Google on Tuesday finally took the wraps off of its answer to the social steamroller that is Facebook, and it’s called Google+. While Google has launched numerous social products in the past, Google+ is the Internet giant’s most comprehensive offering to date. It is largely an effort to play catch-up, of course — since Google has a lot of catching up to do — but the service also offers some nifty innovative elements that could appeal to users who navigate away from Facebook long enough to check it out.

Key features include Circles, which allow you to group contacts together in various social circles and share things only with the particular circles you chose; Sparks, which are topics similar to Twitter hashtags; and Hangouts, which are video chat rooms.
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Google Guns for Facebook with Google+ Social Network - PCWorld

Google Guns for Facebook with Google+ Social Network - PCWorld | The Google+ Project | Scoop.it
Google is trying its hand again at social networking, introducing on Tuesday a service called Google+. Currently available only to a small group of testers, its aim is to enable sharing between small groups of people.

Google+ appears to be the rumored Google Circles social networking service that was the buzz of the South by Southwest Conference back in March.
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Google Introduces Facebook Competitor, Emphasizing Privacy - NYTimes

Google Introduces Facebook Competitor, Emphasizing Privacy - NYTimes | The Google+ Project | Scoop.it
Google took its biggest leap yet onto Facebook’s turf on Tuesday, introducing a social networking service called the Google+ project — which happens to look very much like Facebook.

The service, which will initially be available only to a select group of Google users who will soon be able to invite others, will let people share and discuss status updates, photos and links.

But the Google+ project will be different from Facebook in one significant way, which Google hopes will be enough to convince people to use yet another social networking service. It is designed for sharing with groups — like colleagues, college roommates or hiking friends — instead of with all of a user’s friends or the entire Web.
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