The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Google Steps Up Attack on Facebook - WSJ

Google Steps Up Attack on Facebook - WSJ | The Google+ Project | Scoop.it
Google Inc. launched its most ambitious social-networking effort yet, broadening a battle with Facebook Inc. to grab the attention of Web users and future advertising dollars.

The new service, a top priority for new Google Chief Executive Larry Page, is aimed at exploiting what has been considered a weakness of Facebook—that by default people using Facebook share all their information with a big group of friends.

Google moves are in response to the rise of Facebook, messaging service Twitter Inc., location-sharing service Foursquare Inc. and other companies that have gotten people to publicly and privately share information on the Web. Those companies are redefining how people discover news articles or get advice on where to shop or travel.
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First Look at the Google+ social network: The Top Secret Demo | MediaFile

First Look at the Google+ social network: The Top Secret Demo | MediaFile | The Google+ Project | Scoop.it
In a sense, Google+ combines the Facebook and Twitter models of social networking: You can have friends in your social network with whom you share information, and you can also simply follow certain people, say a movie critic who you don’ t know personally, a la Twitter.

Google is also weaving video conferencing into social networking with Google+.

While social networking is all about real people sharing information, such as interesting news articles and videos, Google believes there’s room for its algorithmic muscle in the social world too.
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Google+: First Impressions from Ben Parr, Mashable

Google+: First Impressions from Ben Parr, Mashable | The Google+ Project | Scoop.it
Google+ is a bold and dramatic attempt at social. There’s a reason why Google calls this a “project” rather than a “product” — they don’t want people to think of this as the final product, but as a constantly-evolving entity that permeates every corner of the Google empire.

Overall, Google+ is solid. But I’m not going to call it a Facebook killer or a game-changer. The last Google product I said that about was the ill-fated Google Buzz. Perhaps that’s why Google’s rolling this out slowly via invites, the same style Gmail used to release itself to the world.

If Google can persuade users to come back every day, it has a winner. But the company will have to do even more to provide a truly compelling alternative to Facebook.
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Google+ launched to take on Facebook | Technology | guardian.co.uk

Google+ launched to take on Facebook | Technology | guardian.co.uk | The Google+ Project | Scoop.it
Google unveils new social networking site aimed at making online sharing selective and more like real life.

More than a year in the works, Google+ lets users share things with smaller groups of people through 'circles'. This means only university friends, workmates, or families – but not necessarily all at once – would be able to see photos, links or updates.

Another feature called 'sparks' aims to make it easier to find online content you care about, whether fishing or recipes. That can then be shared with friends who might be interested in it. In an online video, Google calls it "nerding out" and exploring a subject together.

Early reviews also suggest that the 'hangout' and 'huddle' elements of Google+, which enable video and mobile chat, could be aimed at challenging Skype, which was recently bought by Microsoft for $8.5bn (£5.3bn). "Google+ should give Blekko, Skype and a gaggle of group messaging companies a pause," said Om Malik, who has had an early view of the project.
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» Google takes on Facebook with new social media service

» Google takes on Facebook with new social media service | The Google+ Project | Scoop.it
Yes, it’s true that Google+ may turn out to be Just Another Social Network. However, it will have one big thing going for it – Google TV. Integration of a social network into Google TV will give the product a big boost. It’s not hard to picture Google+ deeply embedded into Google TV — especially the “hangouts” video chat — and Google Android apps.
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Google launches Google+, a quasi-Facebook competitor

Google launches Google+, a quasi-Facebook competitor | The Google+ Project | Scoop.it
Google on Tuesday unveiled Google+, yet another attempt by the search giant to overcome its past miscues in the social networking space.

More people visit Google's network of websites than Facebook each month, but Facebook is killing the search company in categories that advertisers care most about: Time spent and pages viewed. Users spent 62% more time on Facebook than on Google last month, and viewed more than twice the number of pages on Facebook as they did on Google, according to comScore.
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Thanks for stopping by. – Google

We’re still ironing out a few kinks in Google+, so it’s not quite ready for everyone to climb aboard. But, if you want, we’ll let you know the minute the doors are open for real. Cool? Cool.
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Google unveils latest social network - USATODAY

Google unveils latest social network - USATODAY | The Google+ Project | Scoop.it
Online search leader Google is taking yet another stab at social networking, this time with a project it calls Google+.

The project Google unveiled in a blog post Tuesday aims to make online sharing more like real life. A feature called "Circles" lets users share different things with different groups of friends, colleagues or relatives.
Facebook, miles ahead of Google when it comes to the social side of the Internet, has a similar feature called "Groups," which lets users categorize their friends and acquaintances.
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Here's Google's Long Awaited Facebook-Clone: Google+ - Business Insider

Here's Google's Long Awaited Facebook-Clone: Google+ - Business Insider | The Google+ Project | Scoop.it
Google just rolled out a new social networking service called Google+.
It will be another attempt to crack the space that Facebook totally owns.
Here's how Bloomberg (via a terminal) describes Google+:
The service, called Google+, has a similar appearance as Facebook, with streaming updates of photos, messages, comments and other content from selected groups of friends, said Bradley Horowitz, vice president, product management. It will integrate Google’s maps and images.
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Google Yawwwwwwwwwwn - scripting

Google Yawwwwwwwwwwn - scripting | The Google+ Project | Scoop.it
The thing that makes Facebook great is that it incubated in the market with real users. It was made by real users. It was formed by actual use. One day at a time, one feature at a time, in public, every home run visible, and every mis-step.

Products like the one Google just announced are hatched at off-sites at resorts near Monterey or in the Sierra, and were designed to meet the needs of the corporation that created it. A huge scared angry corporation.
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Socially Awkward Google Tries Biggest Facebook Challenge Yet With Google+ - paidcontent

Socially Awkward Google Tries Biggest Facebook Challenge Yet With Google+ - paidcontent | The Google+ Project | Scoop.it
Google has launched yet another project geared at making its search engine a more social beast. The awkwardly titled Google+ went live as an invitation-only “field test” Tuesday with the goal of allowing users to share information within self-determined groups of connections called “circles,” and is aimed squarely at Facebook, it’s largest rival on the Web.
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The Google+ Project - Details revealed - Googlesystem

The Google+ Project - Details revealed - Googlesystem | The Google+ Project | Scoop.it
oogle+ means "Google + You", so it's all about your friends, your photos and videos, your interests and your conversations. The service introduces circles, a way to group your friends and share content with the right people. "Today's online services turn friendship into fast food—wrapping everyone in 'friend' paper — and sharing really suffers. From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what's new."
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The Google+ Project: Google's social network | ZDNet

The Google+ Project: Google's social network | ZDNet | The Google+ Project | Scoop.it
After many, many rumors, Google has finally taken the lid off its social networking effort: The Google+ Project, designed to bring the “subtlety and substance of real-world interactions” to “awkward” and “rigid” online communications and sharing. It’s in “field trial” currently, with an invitation needed to access this early version

The Google+ Project tries to address the perceived shortcomings of networks like Facebook in a few ways, according to the official Google blog entry.:
+Circles
+Sparks
+Hangouts
+Mobile
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Google+ invite received, we go hands-on - Engadget

Google+ invite received, we go hands-on - Engadget | The Google+ Project | Scoop.it
When the news of Google+'s arrival broke today, we called the service an "all out assault on social networking," and after playing around with it for a bit, the description seems even more apt. Past services like Buzz have suffered from a half-baked approach to the space.

Google has clearly pulled out all of the stops this time, with direct shots at some of the leading market software (Facebook, Skype). As ever, the company has created a smooth, largely intuitive, and enjoyable experience. Now comes the hardest part: convincing people that they need another social network in their lives, because without friends, you're just hanging out by yourself.
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“Hands On” With Google Plus - First Look from Greg Sterling in SearchEngineLand

“Hands On” With Google Plus - First Look from Greg Sterling in SearchEngineLand | The Google+ Project | Scoop.it
I’ve been manically playing with Google Plus for about an hour now and, while there is disagreement here among the editorial team at Search Engine Land, I give it a qualified “thumbs up.”

At first glance many people will dismiss Google Plus as redundant and derivative of Twitter and Facebook, in particular. This was also true of the ill-fated Buzz. But this is a much better and more thoughtfully designed product than Buzz.
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Why Google+ Will Make A Splash, Not A Wave, In The Community Pool | Fast Company

Why Google+ Will Make A Splash, Not A Wave, In The Community Pool | Fast Company | The Google+ Project | Scoop.it
Google+ isn’t a new Google Buzz or Google Wave--giant new products tossed out into the wild with much fanfare, only to quickly fizzle out or, worse, wither under backlash.
Instead, Google+ is one element in a much larger strategy the company launched last year to gradually shift all of Google--Search, YouTube, Places, etc---from standalone tools to a set of services that operate much more socially.

"People are already on Google. We have billions of users," Bradley Horowitz, the product lead for Google+, tells Fast Company. "We haven't provided them with a consistent and coherent experience of how they represent themselves and their relationships. We're fixing that."
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This Is Google Changing All of Information Sharing - Mat Honan in Gizmodo

This Is Google Changing All of Information Sharing - Mat Honan in Gizmodo | The Google+ Project | Scoop.it
Google+ is a concerted effort meant to turn the ship around. Google famously has a poor social track record. Buzz and Wave were failures, so it needs to get this right. But Google+ goes far beyond just sharing status updates or photos with friends: It aims to change the very way we share and communicate

Google wants to get to know you, and help you to get to know yourself. It wants to be the go-to place where you show who you are and what you care about to your friends, your family, your coworkers and the entire world. It wants to be the key you use to unlock the Web and the internet as a whole, the passageway through which all your interactions flow. Today is a big step in that direction.
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Google takes on Facebook with social networking - FT.com

Google takes on Facebook with social networking - FT.com | The Google+ Project | Scoop.it
While early industry reaction to Google+ was favourable, analysts said it would be difficult for it to draw many users away from Facebook.

“I think it’s likely to be more successful than past social initiatives like Buzz, but I think it will be a small success and it’s not likely to be a threat to Facebook anytime soon,” said Josh Bernoff, social media analyst with Forrester Research.
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Why Google+ Looks Good: Original Macintosh Team Member Andy Hertzfeld

Why Google+ Looks Good: Original Macintosh Team Member Andy Hertzfeld | The Google+ Project | Scoop.it
When I sat down last week with Google's Vic Gundotra and Bradley Horowitz to get a tour of Google+, the new social project they rolled out today, my immediate reaction made them extremely happy.

Hertzfeld, who has been working at Google since 2005, is indeed the one we can thank for the better-looking interface on Google+, as he’s the design lead on the project. You’ll likely recognize his name from his time spent at Apple (1979 – 1984) where he was a key designer for the original Macintosh software team.
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The Google+ project: A quick look - YouTube

We've been working on some new stuff to make sharing on the web more like sharing in real life. Come check out the first five features of Google+ at plus.google.com.
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Why Google+ won't hurt Facebook, but Skype will hate it - Om Malik in gigaom

Why Google+ won't hurt Facebook, but Skype will hate it - Om Malik in gigaom | The Google+ Project | Scoop.it
Google’s senior executives — long dismissive of the idea of importance of social to search — were contrite during their briefing earlier this week. “It is about time we have come to the realization,” said Bradley Horowitz, vice president of product with Google, “If you don’t know people, then you can’t organize the information for people.”

Google’s realization — however late – that it needs to use social, location and other signals to enhance its core search platform is welcome. “Google needs to understand these relationships and basically use those to make search better,” said Vic Gundotra, Google’s senior vice president for Social in an hour-long briefing earlier this week.
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A complete video tour of Google+ featuring Mobile, Sparks and Circles - TNW

A complete video tour of Google+ featuring Mobile, Sparks and Circles - TNW | The Google+ Project | Scoop.it
Google has released video tours of the various features of its new Google+ social service. This includes the mobile experience as well as Circles, which can help you to share with only the people that you specify and Sparks, which shows you blog posts, videos and articles that you might be interested in.
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The Google+ Social Network, Finally Arrives - The terrible name is a bad start - SearchEngineLand

The Google+ Social Network, Finally Arrives - The terrible name is a bad start - SearchEngineLand | The Google+ Project | Scoop.it
The terrible name is a bad start. Google+? Google+! I can’t even question or exclaim about the bad name without it looking bad in writing.

Pronounced “Google Plus,” the product is officially written as Google+ — making placing any punctuation after the name fairly awkward.

Seriously, I’m cursing whoever made the final decision to go with Google+ as a name. Wasn’t the Google +1 sharing service bad enough? Now we have Google+, which in turn allows you to +1 things that you’ve Google+’d. My head hurts from writing that.
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Google+ for mobile makes sharing the right things with the right people a lot simpler. - AndroLib

Google+ for mobile makes sharing the right things with the right people a lot simpler. - AndroLib | The Google+ Project | Scoop.it
Google+ for mobile makes sharing the right things with the right people a lot simpler. Huddle lets you send super-fast messages to the people you care about most. With your permission, Instant Upload automatically puts the photos and videos you take into a private album in the cloud, so you can share them anytime, from anywhere. And no matter where you are, the stream lets you stay in the loop about what your friends are sharing and where they’re checking in.
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Google launches all out social networking assault with Google+ (video) - Engadget

Google launches all out social networking assault with Google+ (video) - Engadget | The Google+ Project | Scoop.it
Social networking has long been Google's white whale. The company has done plenty of dabbling in the space, snatching up Orkut, which has failed to catch on in the US, and rolling out Buzz to the relative indifference of its massive user base. Announced today after seemingly endless leaks, Google+ represents a major push for the software giant.

The service began showing itself to a smattering of users last night, as a black bar across the top of various of the company's properties. A "+You" button on the far left of the bar currently brings you to the service's landing page, offering a tour of the many features that fall under the Google+ umbrella. Get to know the services better after the break.
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