The Google+ Project
25.6K views | +0 today
Follow
The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
Your new post is loading...
Your new post is loading...
Scooped by The New Company
Scoop.it!

Google+ Weaving the common thread | Eric Friedman - Marketing.fm

I have been playing around with Google+ for the past 24 hours and wanted to get down my thoughts.
I have been thinking for awhile that Google is in fact a social network that is essentially hidden.

Google+ is the common thread between all the services. Its a final connection point between networks and services that have been existing in a void for a long time. This common weave provides a place for this content to be shared, exist with a purpose, and hopefully be consumed. It remains to be seen as to whether or not this will usurp other social networks for time and attention, but it is well positioned to garner a ton of usage right out of the gate.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

How To See Inside Google+ If You Can’t Get Inside Google+

How To See Inside Google+ If You Can’t Get Inside Google+ | The Google+ Project | Scoop.it
Google+ has been live for a full day now, and there’s plenty going on within the service, even with the limited number of people in there. Curious to see? Here’s a guide on peeping into Google Plus.

Anything that happens with Google+ can be made public with the world, if someone chooses to do so. So when Robert Scoble declared he’d friended over 1,000 people, he made that a public post:
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ I am excited - Thomas Baekdal

Google+ I am excited - Thomas Baekdal | The Google+ Project | Scoop.it
For a really long time, Google has been treating the social world the same way as Microsoft treated the internet. We all remember how Bill Gates back in 1994 said I see little commercial potential for the internet for the next 10 years.

Now it seems like Google is actually on to something. The new Google+ is all about you as a person, the connections you have, and how Google can help you to have a more meaningful "social circle." It is not about algorithms. It is about people.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google's Top Brass Are Still Warming Up to Google+

On Tuesday Google launched Google+, a social network to compete with the likes of Facebook. Some people like it. Some people don't. But one would assume the search giant's top executives are the most enthusiastic of Google+ users Well so far, as Techmeme's Lidija Davis points out, they're still just warming up to the social network.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ Hangout Is the Best Free Group Video Chat We've Seen - Lifehacker

Google+ Hangout Is the Best Free Group Video Chat We've Seen - Lifehacker | The Google+ Project | Scoop.it
Team Lifehacker has been playing around with Google+ all morning, and so far the coolest innovation we've seen—particularly from a productivity standpoint—is the Hangout feature, which creates rooms for you to hang out with your friends, coworkers, or any of your social circles. It's great.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ hands on: lacks the social aspect of Facebook and simplicity of Twitter - Charles Arthur in Guardian

Google+ hands on: lacks the social aspect of Facebook and simplicity of Twitter - Charles Arthur in Guardian | The Google+ Project | Scoop.it
Overall score from Charles Arthur: 4/10 Not as bad as Buzz – which ignored privacy altogether – and Circles is a clever idea. But "being social" isn't just about involving lots of people in things. It's also about getting out of the way. The irony is that Google's biggest product, its search page, is a classic of simple design. But everything else it does becomes too complicated. Google+ might work better if it tried to do less, and then built it up.

Time will tell, but if I were offered the choice of this or Facebook, I'd take Facebook. But I'd take Twitter's simplicity and speed over both.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ Leverages Google’s Strength as a Communications Platform | Charlene Li

Friend management has been the bane of my Facebook experience because I don’t want to share everything with everyone. I also made the mistake of accepting far too many friend invitations with the result that I share very little on my “personal” account. While there are tools like Facebook Groups and friend lists, they are incredibly cumbersome and difficult to use.

Google+ leverages the fact that you already have your “real” friends listed and possibly even organized in your address book. Google can leverage all of that behavioral information into helping you easily manage your relationships. Because face it–who you share with, how often, and with what other people you do that sharing provides valuable insight into the nature of the relationships.

I don’t expect Facebook to stay still for long. Look for them to roll out improved friend management tools in the near future. But regardless, they will always lack the behavioral intelligence to help me truly manage my friends, unless I am a devoted Facebook user.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Here's One Reason Facebook Should Be Nervous About Google+

Here's One Reason Facebook Should Be Nervous About Google+ | The Google+ Project | Scoop.it
But there's one aspect that should have Facebook a little bit nervous.
Once you've signed in, every Google site you use gets a toolbar across the top with some new icons related to the service.
Among those icons is a little notifications window. Whenever somebody adds you to their Circle ("friends" you, in Facebook terms) or comments on something you've said or shared, the notification window turns red.

As those users sign up for Google+, they're going to be continually reminded to check the site.
That's one way to build an audience fast.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

The Google+ project: Huddle

Miranda introduces Huddle with a few thoughts on getting everyone together. Check out some ways we've been rethinking real-life sharing for the web at plus.google.com.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google Plus may commoditize unified communications | insideCTI

Google Plus’ cool factor may or may not wow the typical user, but what about rolling it into the enterprise along with other Google services, specifically applied in unified communications?
- Contact management, enhanced? Check (Google Plus’ Circles feature).
- Email management? Check (Gmail).
- Document management? Check (Google Docs).
- Voice (over IP) communications? Check (Google Voice).
- Instant messenging? Check (Gtalk).
- Videoconferencing, even with a group? Check (Google Plus’ Hangouts feature).
- Mobile chat? Check (Google Plus’ Huddle feature).

Better yet, all of these products from Google are free or cost significantly less than getting your own servers.

Facebook may feel threatened by Google Plus, but what about all these UC vendors, especially those that are going after the burgeoning SMB market
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ Doesn't Have a Chance Against Facebook - Penny PayDay

Google+ Doesn't Have a Chance Against Facebook - Penny PayDay | The Google+ Project | Scoop.it
Google+ may already be too late. In May, 180 million people visited Google sites, including YouTube, compared with 157.2 million on Facebook, according to comScore. But Facebook users looked at 103 billion pages and spent an average of 375 minutes on the site, while Google users viewed 46.3 billion pages and spent 231 minutes.

Advertisers pay close attention to those numbers — and to the fact that people increasingly turn to Facebook and other social sites like Twitter to ask questions they used to ask Google, like a recommendation for a restaurant or doctor.

Analysts say that Facebook users are unlikely to duplicate their network of friends on Google+ and post to both sites, but that they could use them for different types of communication. Google+ could also attract Facebook holdouts who have been uncomfortable sharing too publicly.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

The Art Of Focus: Behind The Scenes With The Google+ Team | Fast Company

The Art Of Focus: Behind The Scenes With The Google+ Team | Fast Company | The Google+ Project | Scoop.it
The story behind naming and logo of the Google Project, "Emerald Sea".

Vic Gundotra: "We needed a code name that captured the fact that either there was great opportunity to sail to new horizons and new things, or that we were going to drown by this wave."

Bradley Horowitz, who was tapped as the effort’s product lead, then went online to look for images to represent "emerald sea," and the very first one that came up, Gundotra says, was the painting above, by German-American painter Albert Bierstadt.
The team decided to make that their logo.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ Unveiled: 9 Things You Need To Know - Huffington Post

Google+ Unveiled: 9 Things You Need To Know - Huffington Post | The Google+ Project | Scoop.it
Google launched its long-awaited social network on Tuesday. It's calling it the Google+ project.

Designed around users' social circles (called +Circles), Google attempts to more closely mirror "real life" compared to competitors like Facebook. It lets users selectively share with specific groups within given circles, rather than sharing with all their social connections at once.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google Plus: The Good, The Bad & The Ugly - Greg Finn at SearchEngineLand

Google Plus: The Good, The Bad & The Ugly - Greg Finn at SearchEngineLand | The Google+ Project | Scoop.it
I believe that much of the success of Google+ will be how fast it can become available to users. Giving users access invite-by-invite to a social platform is not the way to launch a social network. Social networks survive on interactions, and interactions occur from like-minded people and friends collaborating together. Limited invite-by-invite access will not spur this behavior, period.

Overall, I liked the product and the implementation, but I am not really sure what people will use it for (not generally a good sign for a new product launch). What may really make-or-break the success of Google+ is how fast they can roll out to the public and if they can make the service appear less daunting to the average user. All in all, this is the best social product put out by Google to date, but probably not enough to convert existing social users away from their current service.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

The Google+ project: Circles

Jed introduces Circles with a few thoughts on the nature of friendship. Check out some ways we've been rethinking real-life sharing for the web at plus.google.com.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

3 Steps Google Plus Must Take to Win Against Facebook - Zubin Wadia in ReadWriteWeb

3 Steps Google Plus Must Take to Win Against Facebook - Zubin Wadia in ReadWriteWeb | The Google+ Project | Scoop.it
Google Plus will be more engaging emotionally for people because it allows them to be more authentic with one another.
Why? Because Google Plus establishes intuitive clarity for my social graph.

Here's three ways it can dare to win.
- Go Beyond The Walled Garden Experience
- Let Me To Have Ephemeral Interactions With People
- Use AI To Augment Me, But Don't BE Me

Google you have the talent, courage and patience to take the fight to Facebook; Google Plus is ample evidence of this. But will you dare to win
more...
No comment yet.
Scooped by The New Company
Scoop.it!

The Google+ Bar: The bar is your connection to Google+

The Google+ bar, which appears at the top of Google products, is your connection to Google+. You can share what's on your mind, view your Google+ notifications, access your profile, or jump to a variety of other Google products. For instance, to get to Google+, all you have to do is click +[your first name].

When you're signed in and look at the Google+ bar, you'll see your full name or email address displayed with a photo or avatar next to it. This helps you identify which account you're currently signed in to. You can sign in to multiple accounts at once and switch between them using the Google+ bar.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ Social Network: Another major fail? - What's Trending - Michelle Castillo in CBS News

Google+ Social Network: Another major fail? - What's Trending - Michelle Castillo in CBS News | The Google+ Project | Scoop.it
What many are left wondering is whether Google will be able to take down the Facebook behemoth, which has been rumored to be losing American members faster than LeBron's receding hairline. Yes, I went there.

The problem is it seems that they haven't exactly thought outside the box and come up with new and innovative ways to change the face of social networking.

However, the biggest fault might be that Google is forgetting what made us love them in the first place: their search capabilities
more...
No comment yet.
Scooped by The New Company
Scoop.it!

A B+ for the beta Google+ Shows real promise – and respect for privacy | Dan Gillmor in Guardian

A B+ for the beta Google+ Shows real promise – and respect for privacy | Dan Gillmor in Guardian | The Google+ Project | Scoop.it
What Google has understood, and put (with some glitches) into practice, is what Facebook has resisted. First, privacy has been baked into the service, not added as an afterthought. The privacy settings still need work, but it's clear that Google has learned from the mistakes it has made and the ongoing privacy insults that Facebook showers on its users.

Second, Google appreciates the reality that we live in generally non-concentric groups such as family, close friends, colleagues, people with whom we do business, social acquaintances and more. And G+ makes it relatively easy to sort people into a group or groups where they most naturally fit.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Could Google's New Social Network Actually Improve Our Social Lives? - Media - GOOD

Could Google's New Social Network Actually Improve Our Social Lives? - Media - GOOD | The Google+ Project | Scoop.it
Isn't the idea of "small groups" elite and exclusive? Isn't that why Facebook opened up their membership to the entire world?

But when I thought about it more, Facebook and Twitter haven't actually made my social life better.

Actually, I see Google+ as serving a completely different function. Facebook and Twitter can mobilize, organize, and disseminate information. It can and will continue to help journalists, politicians, and activists do their work. But sometimes you just want to hang with your friends, and when that can't happen in real life, something like Google+ could be the next best thing.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google Plus – When the leaders chase the leader’s strategy…

Google Plus – When the leaders chase the leader’s strategy… | The Google+ Project | Scoop.it
Google Plus offers a bundle of exciting and interesting features that other platforms don’t have in that evolved technological perfection (yet). The technology is good, no doubt. It has great functionality. OK. However, the question will remain if it will become a killer for Facebook as another challenging social network platform?

Google’s leaders will definitely chase the strategy and tactical efforts of the Facebook & Co. to be part of the social networking game in the future. Nevertheless Bruce Lee once said: “Simplicity is the key to brilliance”. From a strategic business perspective, I would add: If simplicity of a Me Too product cannot trump the leader, ask yourself if the users will benefit from it. For Google Plus, I personally doubt it…
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part - TechCrunch

Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part - TechCrunch | The Google+ Project | Scoop.it
Last night, you may have heard talk of a mysterious black bar appearing on the top of Google.com. Or you may have even seen it yourself. No, you weren’t hallucinating. It was a sign of something about to show itself. Something big. Google+.

What is Google+? It’s the super top-secret social project that Google has been working on for the past year. You know, the one being led by General Patton (Vic Gundotra) and General MacArthur (Bradley Horowitz). Yes, the one Google has tried to downplay as much as humanly possible — even as we got leak after leak after leak of what they were working on. Yes, the one they weren’t going to make a big deal about with pomp and circumstance. It’s real. And it’s here.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Google Social Network Attacks Facebook And Foursquare : Zennie Abraham : City Brights

Google Social Network Attacks Facebook And Foursquare : Zennie Abraham : City Brights | The Google+ Project | Scoop.it
The problem is that Google didn't think about how the "circles, hangouts, Instant Upload, Sparks, and Huddle," all fit together, or about what really binds people to each other. Google's system connects people but it does not let me see what people - my friends - are doing.

People like to know what other people are doing. Facebook's News feed allows that, even more than the status updates. Google should find some kind of way to incorporate Facebook's user experience into the Google Social Network, or else, it's just not going to catch on with many other than early responders.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Search + mobile = leverage. Is Google+ social done right? - betanews

Search + mobile = leverage. Is Google+ social done right? - betanews | The Google+ Project | Scoop.it
Google+ wraps social around search and mobile, both areas where the web giant dominates -- and with control over who you share what with. Search + mobile = leverage.

Google is the center of search. There's nothing to push anywhere. Google can, and apparently is, wrapping social features around search. Google is laying the foundation, preparing the framework, for this to happen. Perhaps you noticed the dark strip running atop of the Google search page, which was new to me yesterday. That's in preparation for the + service, as is Google +1, which debuted at the end of March.

Search and + tied to Google search and Android phones give Google the potential to amass a social community extended to its other products and services: Apps (for creating and sharing documents); Chrome (for which new version releases every couple months); Gmail for messaging anywhere (rather than the confines of Facebook's website); Wallet for making purchases; Web Apps (for playing games and other fun stuff); among many others.
more...
No comment yet.
Scooped by The New Company
Scoop.it!

Want A Google+ Invitation? How To Sign Up For Google's Social Network - Huffpost

Want A Google+ Invitation? How To Sign Up For Google's Social Network - Huffpost | The Google+ Project | Scoop.it
Users have been clamoring for invitations to Google+, which Google launched as a limited "field trial," noting "you may find some rough edges." Access to the project is currently by invitation only, and a limited number of users were given 15 invitations apiece to bring others on board.

If you're eager to begin trying out Google+ and can't find someone with a spare invitation, you can sign up to request a Google+ account.
more...
No comment yet.