The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Stop Asking For A Google+ Invite - Until Google+ is widely accessible, it’ll be terrible. - Wired

Stop Asking For A Google+ Invite - Until Google+ is widely accessible, it’ll be terrible. - Wired | The Google+ Project | Scoop.it
By limiting the number of people who can join Google+, Google is hugely limiting what kind of experience those people will have.

I can’t entirely figure out why Google’s opted for such a limited release. Surely one of the largest tech companies in the world can’t be short of server capacity? (disclaimer: I am not a network engineer). If it’s just for testing and early feedback, and it’s not ready yet, then why the all-singing, all-dancing assault of videos explaining what it does?

I’d have thought Google would have learnt the lessons of the Wave fiasco. That doesn’t appear to have been the case. Google+ might the best social service that the world has ever seen, but until it’s widely accessible, it’ll be terrible.
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Stop or Prevent Resharing Of Your Google Plus Posts And Updates

Stop or Prevent Resharing Of Your Google Plus Posts And Updates | The Google+ Project | Scoop.it
To stop resharing of your post in Google Plus, here is a simple trick which you should remember.

Whenever you compose your post and hit the “Share” button, remember to pull down the tiny arrow from the right top of the screen and choose “Disable reshare”.

Note that you can disable resharing of posts only after you have shared your update with friends present in one or more circles. When you have selected the “Disable reshare” option, your friends in that specific circle won’t be able to share that post with their circle of friends.
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Facebook’s Mark Zuckerberg doesn’t put on a happy face in his Google+ profile | VentureBeat

Facebook’s Mark Zuckerberg doesn’t put on a happy face in his Google+ profile | VentureBeat | The Google+ Project | Scoop.it
Apparently Zuckerberg is on Google+, but as you can see from his profile picture, he doesn’t look thrilled to be there. Kashmir Hill at Forbes noted his profile a few minutes ago. No word on who invited him to join. Perhaps it was Google’s founders Sergey Brin or Larry Page… but they aren’t in his Circles yet. Bret Taylor, Facebook CTO, is in Zuckerberg’s Circles.

His “Introduction” on his Google+ profile reads “I make things.”

We’re still trying to independently verify it’s really Zuckerberg, but it looks pretty legit.
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Grow up! Google Plus isn’t the new Facebook. It’s the anti-Facebook. - Alexandra Petri, The Washington Post

Grow up! Google Plus isn’t the new Facebook. It’s the anti-Facebook. - Alexandra Petri, The Washington Post | The Google+ Project | Scoop.it
Google Plus isn’t the new Facebook. It’s the grown-up Facebook. Perhaps this makes it the anti-Facebook.

It comes back to the online party problem: It doesn’t matter how big the party is; it matters who will be there. And it has long been an unspoken law of the Internet that any online system that assumes people are capable of acting like mature adults is doomed to fail.

A network based on the premise that everyone does not want to hear everything all the time? “Are you crazy, Google?” we ask. “What do you think we are? Grown-ups?”
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Google+: 5 Features and Drawbacks - Ian Paul, PCWorld

Google+: 5 Features and Drawbacks - Ian Paul, PCWorld | The Google+ Project | Scoop.it
Once Google+ opens up to the public it could prove to be a popular Facebook alternative. Here's some insights I found while putting Google+ through its paces.
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Google+ Navigation Tools Highlight Broad Redesign - Search Engines - News & Reviews - eWeek.com

Google+ Navigation Tools Highlight Broad Redesign - Search Engines - News & Reviews - eWeek.com | The Google+ Project | Scoop.it
Google is retooling its Google.com, Google Search and Maps user interface around Google+, with designs on inserting the social service across all of its properties in the future.
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Will Google+ Become a Refuge for the Facebook Weary? - Jenna Wortham, NYTimes

Google, which has struggled mightily to lure users to its social products, might have an unlikely ally in this fight: Facebook.

As Facebook’s network has grown, the service has morphed from being an intimate place to share and comment on links and pictures with friends into a almost fully public existence on the Web.
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Is Google Fighting for Survival in a Social Web? - Jeff Bullas

Is Google Fighting for Survival in a Social Web? - Jeff Bullas | The Google+ Project | Scoop.it
The challenge for Google is that Facebook has become the default social online network for the planet.
Who wants to maintain another network?
Will Facebook’s ever changing interface and privacy concerns be enough to make hundreds of millions of people change?
This is very important for Google and maybe its long term existence and continuing relevance hinges on it becoming part of people’s social networks and not just a search engine.
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Google+ Changes the Social Media Game for Business | Ille Mitaru in PCWorld

Google+ Changes the Social Media Game for Business | Ille Mitaru in PCWorld | The Google+ Project | Scoop.it
The search giant's new social network has big implications for the future of social media marketing.

Because the appeal of Google + is in its targeted sharing options, companies won't be able any longer to blast messaging across the platform through a few well-connected users -- often a good strategy on Facebook and Twitter. If Google+ sharing features are an indication of how we actually share and socialize, it points to a trend away from mass messaging across a network.

Overall, companies will need to begin considering the power and intimacy of a given relationship, not just its size. The Google+ introduction of sharing boundaries is a desirable addition for users, but a potentially huge obstacle for companies. As the first wave of social media forced businesses to become transparent and compelling online, this next wave of relationship relevancy will again push them to take their customers and their relationships more seriously.
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Google Plus Seems Like Social Gold, But Is the Timing Right?

Google Plus Seems Like Social Gold, But Is the Timing Right? | The Google+ Project | Scoop.it
If the time is right, Google -- once unleashing Plus publicly to the entire Internet -- may have finally struck social gold after attempts like Buzz and Wave gained globs of attention before fizzling out.

Facebook launched at precisely the right time and began acquiring users from Friendster and MySpace before pulling ahead of those services altogether. And the 24/7 information-obsessed Web world was hungry for a service like Twitter when it launched.

Is the time right for Google+? It could be. Or, it might just be too late. Facebook, Twitter and Tumblr already have significant head starts in the social space. Google's past attempts like Buzz failed as they never got the brand recognition akin to these types of services.
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Market Ignored Google's Ability to Innovate, Says portfolio manager Larry Haverty

Larry Haverty, a portfolio manager at Gamco Investors Inc., talks about Google Inc.'s fresh attempt at social networking with a service called Google+ to compete with Facebook Inc.'s site. Haverty speaks with Deirdre Bolton on Bloomberg Television's "InsideTrack."
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As quickly as they opened up, Google+ closes invites again after insane demand - TNW

As quickly as they opened up, Google+ closes invites again after insane demand - TNW | The Google+ Project | Scoop.it
It was a fun couple of hours while it lasted, but just a short while after opening up Google+ invitations, Google has closed them down again.

The option on the right-hand sidebar has disappeared, and when you add non-members to Circles you’re no longer given the option to invite them as well.
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How To Use Google Plus - Dan Rowinski in ReadWriteWeb

How To Use Google Plus - Dan Rowinski in ReadWriteWeb | The Google+ Project | Scoop.it
Waiting for a Google Plus invite? Google is rolling out the service in waves and you can expect it to become a ubiquitous social option in the coming months.
We have been playing with the service since getting invites yesterday and there are a lot of things to like about Google's new social initiative.
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Is Google+ Going To Kill Facebook? - Nate Elliot, Forrester

Is Google+ Going To Kill Facebook? - Nate Elliot, Forrester | The Google+ Project | Scoop.it
For marketers, Google+ is somewhat less exciting. If Google+ and the ‘circles’ concept takes off, companies could have a much harder time reaching people through social media. After all, if users spend more time posting content to and reading content from just their circles of friends, doesn’t that make it harder for marketers to get a message through.

And fragmentation of social platforms doesn’t exactly help marketers either: The more unique social tools our customers use, the more time we spend developing for and managing different platforms.

So if Google+ catches on, there’s a real chance social media marketing will become more difficult than it already is.
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Google+ invites halted due to 'insane demand'

Google+ invites halted due to 'insane demand' | The Google+ Project | Scoop.it
Google+ invites halted social network rivaling Facebook: Google+ users were quietly given the ability to invite friends into the new social network on Wednesday night, but that option lasted only a few hours due to overwhelming demand.

Google didn't formally announce that it was opening up invites on Wednesday; instead, a small red envelope with Google's "G+" logo and the words "invite people to join Google+" popped up, and it seems it didn't take long before users found it and started bringing people in.

Vic Gundotra, overseeing Google´s social networking efforts, didn't say when invites might return, but it is Google's style to go with invites before fully opening new products to the public, as has been the practice with the hugely popular Gmail service and the search giant's recently launched Google Music Beta.
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Google Plus API for Developers and Cross Social Network Applications - Web Selected -

Google Plus API for Developers and Cross Social Network Applications - Web Selected - | The Google+ Project | Scoop.it
Google should act fast. When I say fast I mean a couple of things. First they should release an API (Application programming interface) that should give developers the option to build an application for Google Plus. This is the only way to attract more and more developers to enhance and enrich this online social platform.
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Walking Around In Circles: As Google+ Opens Up Will People Start Using It Correctly? MG Siegler

Walking Around In Circles: As Google+ Opens Up Will People Start Using It Correctly? MG Siegler | The Google+ Project | Scoop.it
I’m not sold on Circles yet. Whether they like it or not, the public vs. Circle trial is beginning right now. If everyone keeps sharing with the public, Google+ will be a public network. And that’s fine. I’m just not sure it’s what Google wants, because I’m not sure it’s something anyone needs another version of. Instead, the best hope for Google+ may be for Circles to take off and get people hooked on specialized sharing with smaller networks, and then for public sharing to come up later and take its place. You know, the Facebook doctrine.
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Why is the Google Bar Black?

Why is the Google Bar Black? | The Google+ Project | Scoop.it
In addition to preparing the masses for Google+, the new color fo the Google toolbar is meant to call attention to the many services Google offers in addition to search and email. Most notably, the color change will draw users’ attention to services like Google Docs, Google Reader News, Shopping and more. Surprisingly, there are a large number of users that don’t know about these handy free apps and services.

Ultimately, the switch to the new Google+ look has the chance to attract the attention of many users to Google’s other services. The more users are attracted to this service, the more likely Google will be to deliver additional features and enhancements to these great tools.
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Google+ has great features -- now it just needs people - Mathew Ingram, Gigaom

Google+ has great features -- now it just needs people - Mathew Ingram, Gigaom | The Google+ Project | Scoop.it
Google's new social network offers a nice collection of features and a great design, but none of these things is enough to create a social network that people want to keep using -- that requires a critical mass of users, and Facebook is leading...
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This Is What It's Like to Actually Use Google+, Google's New Social Network - Whitson Gordon, Lifehacker

This Is What It's Like to Actually Use Google+, Google's New Social Network - Whitson Gordon, Lifehacker | The Google+ Project | Scoop.it
Google recently announced its new Google+ social network, but didn't really show us much of what it actually felt like to use. We got our hands on a few invites to show you how it looks, feels, and how you might use it.
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Google+ Not Actually Blocked in China, Just Being Slowly Throttled | Penn Olson

Google+ Not Actually Blocked in China, Just Being Slowly Throttled | Penn Olson | The Google+ Project | Scoop.it
Google+ is not actually blocked in China, contrary to reports today from the WSJ, TechCrunch and some other western media. Right now Google+ is accessible, but slow, for me here in mainland China.

The signal that authorities seem to be sending out – with Gmail, Google+, and any other foreign website – is, “Meh, you’re Chinese, use our own websites and read our own news. Look, Gmail’s slow and rubbish anyway.”
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The Google+ project: Explore Hangouts

Hang out with up to ten friends, in real-time video, from anywhere. Pop in and out as you want. Find out more at plus.google.com.
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Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s

Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s | The Google+ Project | Scoop.it
Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s clickthrough rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotations. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time.
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Instant Photo Uploads from Android is Google Plus's Killer Feature

Instant Photo Uploads from Android is Google Plus's Killer Feature | The Google+ Project | Scoop.it
There's a lot to like about Google Plus, the new social network from everyone's favorite search engine: the design, the thoughtfully created and easy-to-use privacy settings (Circles), the built in mobile chatting (Huddles) and video chatting (Hangouts) features, the smart news reader (Sparks), and more. But if Google Plus had one "killer" feature, it would definitely be the instant photo uploads from Android.

Why is this? Because it's the one feature that will actually encourage adoption.
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Google+ Circles Need To Be Turned Upside Down - Thomas Baekdal

Google+ Circles Need To Be Turned Upside Down - Thomas Baekdal | The Google+ Project | Scoop.it
As you have probably heard, Google is out with their new social network. It is called Google+ and is very interesting. But there is one element of Google+ that concerns me, and that is Google+ Circles.
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