The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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What Google+ Means For Your Business - Business Tools, Friend Groupings & Marketing - Douglas Idugboe

Tools are your best friend:
Unlike Facebook, Google isn’t a place where you’d visit to kill time. Instead, it provides a set of tools accessed through your existing Google account and delivered through a toolbar that also gives easy access to all of your Google tools. Whether its circles, Sparks, Huddle or Instant Uploads, these are business-friendly tools that can help your business in more ways than one.

Friend Groupings:
While Google+ offers tons of goodies, I’ll cut straight to the ones that make sense for businesses. First up is ‘friend groupings’ – that allows users to set can set who sees their posts, images, and other content. Users can also create video chat groups, and follow celebrities or other interesting people, similar to Twitter. So, that essentially means your business can leverage the Google+ platform to communicate with customers and increase awareness.

What about Marketers? What about Viral Marketing? What about Relationships?
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AdWords+ | The Effect of Google+ on SEM, Paid Search, and Social Advertising | Internet Marketing Driver

AdWords+ | The Effect of Google+ on SEM, Paid Search, and Social Advertising | Internet Marketing Driver | The Google+ Project | Scoop.it
Facebook hasn’t connected Social with Search yet. Sure, Google hasn’t either, but it could connect the two much easier than Facebook could (since it controls the largest search engine in the world). And connecting Social with Search is incredibly important to advertisers.

With Google+, if Google can attract users at scale, then it has an opportunity to marry AdWords with Social in a way that Facebook can’t. AdWords already has a huge base of advertiser

The amazing thing about Google+ is that it will enable Google to connect Search and Social, and provide advertisers a closed-loop system. You can target users in Search, and follow them to Google+. Yes, you will be able to reach them when they go back to their friends and family to find recommendations or to share information.
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Brands heading into Google+ with branded pages. Not "supported" right now. What will Google do?

Brands heading into Google+ with branded pages. Not "supported" right now. What will Google do? | The Google+ Project | Scoop.it
Media brands are heading into Google+ with branded pages, without the accept of Google. What will Google do?

Google has 6th of July made an update on the future of businesses on Google Plus. They are inviting businesses, brands and ”other entities” to take part in testing. At the same time they are ”discouraging” businesses from using regular profiles to create branded pages, and ”will actively work with profile owners to shut down non-user profiles.
https://plus.google.com/105923173045049725307/posts/E3mVj6nskaX

Before that, especially news brands were heading into Google+ with "branded pages, among them:
Mashable, https://plus.google.com/101849747879612982297/posts
TheNextWeb https://plus.google.com/103907806627406122152/posts
BreakingNews. https://plus.google.com/109610954243983229925/posts
ABC News, https://plus.google.com/112254395328571262414/posts

Other brands were following:
Ford, https://plus.google.com/114277687548103339609/posts
Ford has even started with "branded posts":
https://plus.google.com/101706905424480603755/posts/GyQfd9em8Y7
And a Give-away campaign on Google+:
https://plus.google.com/101706905424480603755/posts/YT7oJh5Rx7g

While Susan Beebe, Global Communications/PR in Dell, commented:
"I will wait for my friend +Bradley Horowitz green light :)"

Here is a stream on the issue, started by Steve Rubel:
https://plus.google.com/115360979797396777969/posts/JfiGzceW2mP

In a post into this stream (https://plus.google.com/113217924531763968801/posts/ZkRArjQtF6K), Bradley Horowitz from Google made clear what was the policy as of 1th of July:
"Let me be clear - and I'm sorry if this wasn't obvious - we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial. While we should have been clearer about this, there are some fields in the registration form (asking for a first name, a last name, an age and a gender) that indicate that.
Supporting these non-human entities is an obviously great feature - we have no allergy to it at all! It's just not part of the system we are currently testing."

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How brands will be able to use Google+ for marketing purpose - Fred Cavazza, Forbes

How brands will be able to use Google+ for marketing purpose - Fred Cavazza, Forbes | The Google+ Project | Scoop.it
The Google+ platform is focused on growing the user base. As a consequence, brands are not welcome yet because there is no equivalent of Facebook Pages. But we can already anticipate various scenarios of their integration: brand representative’s profiles, sponsored sparks and local deals.

Once Google+ gains momentum, we can envision a professionalized version of profiles (for brands’ representatives that could not be added to Friend or Family circles) and official pages. As this is already done on Facebook or Twitter (certified accounts), it won’t be a problem for the community to accept brands on this platform, as long as abuses can be reported.

Lots of opportunities are coming to Google+ for brands. Be prepared.
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Why Google Plus is a Big Minus for Investors - Adam Hartung, Forbes

Why Google Plus is a Big Minus for Investors - Adam Hartung, Forbes | The Google+ Project | Scoop.it
Google rolled out its newest social media product this week. Unfortunately for Google investors, this is not a good thing.

Internet usage is changing. Dramatically. The internet is not about just finding things. Today people are using the internet more as a way to network, communicate and cooperatively share information – using sites like Facebook, Linked-in and Twitter. Although web usage is increasing, old style “search-based” use is declining, with all the growth coming from “social-based” use.

This poses a very real threat to Google. While Google is not going to become obsolete overnight, the trend is now distinctly moving away from Google’s area of domination and toward the social media marketplace.

Now is the time for investors to wait and see. Google’s engineers are very talented. But it’s strategy may well be very costly, and unable to compete on all fronts. You may not want to sell Google shares today, but it’s hard to find a reason to buy them.
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Thinking of Creating a Business Profile on Google+? Better Wait. - Stay N Alive

Thinking of Creating a Business Profile on Google+? Better Wait. - Stay N Alive | The Google+ Project | Scoop.it
Looking at experience from Facebook, many brands were left scrambling to create their own Facebook Pages after they had done similar with user profiles back in around 2007 or 2008. There are still brands trying to convert their Facebook Profiles over to Pages even today.

So if you're considering a brand presence on Google+, for the moment, it might be best spent just learning about the service and getting your users and fans using it and promoting your brand there.
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Google+ IS for enterprise |Dennis Howlett at ZDNet

Google+ IS for enterprise |Dennis Howlett at ZDNet | The Google+ Project | Scoop.it
Google Plus is a lot better than I expected. It demonstrates some serious enterprisey tweaks that are worth exploring.

The ability to create MY circles for the people I want to categorize in different ways makes so much sense. It overcomes the problem of having IT decide who I can interact with while leaving me free to include business partners outside the enterprise walls.

Hangout is a Skype killer. It could also kill WebEx and with a bit of extra tweaking I can see it knocking over Adobe Connect. Those are enterprisey tools that Google has effectively rolled up.

There will be the inevitable comparisons with Yammer, Chatter, tibbr, Streamwork and many others who think (wrongly) that this is just about social networks. In my world this is about getting things done and on the basis of what I see today, Google is on the right road to creative destruction.
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Google Plus: Will Businesses & Brands adopt it?

Google Plus: Will Businesses & Brands adopt it? | The Google+ Project | Scoop.it
Will Google Plus be adopted by Businesses & Brands?
I would say, YES – but adoption may be slow!

Facebook, is a great place for businesses and so is Twitter – It really helps brands to interact and share with their fans & followers. Facebook’s Business & Community pages have made huge positive impact on Businesses world-wide. On the contrary, Google Plus currently looks like it has been purely targeted at individuals (and it might change as it matures).

Google Plus adoption for Brands & Businesses might be slow initially, but over a period of time, it will surely catch on. It will be a place where Brands can put up their profiles, their “+ses” and it will be accessible to anyone and everyone without having to actually “follow” the brand.
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Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s

Google Analytics & Webmaster Tools Now Track the Impact of Tweets, Likes and +1s | The Google+ Project | Scoop.it
Google is getting more social, and its web analytics tools are no exception; Google Analytics and Google Webmaster Tools have added new tools for tracking the impact of tweets, likes, +1s & more on your website’s traffic.

Google Webmaster Tools now has a “+1 Metrics” section, which provides reports on the impact of the +1 Button on search. The new analytics show how +1s affect your website’s clickthrough rate (CTR). It tracks the amount of +1s on a given page, the CTR with +1 annotations and the CTR without +1 annotations. The new tool also graphs out the amount of annotated impressions and annotated clicks your website receives over time.
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Google+ Brand Page Concept | Sean Percival's Suggestions To Google

Google+ Brand Page Concept | Sean Percival's Suggestions To Google | The Google+ Project | Scoop.it
While we wait to see how Google plans to incorpate brands into Google+, I decided to come up with a little concept of how that might look. Once I started to hack this together, it became clear just how powerful brand pages could be on Google+.
- Inclusion of Google +1 Button
- Verification
- Google Maps
- Displaying Circles
- Canvas Page
- Google Offers
- Sparks
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Google’s Six-Front War - Social, Mobile, Browsing, Local, Enterprise, Search

Google’s Six-Front War - Social, Mobile, Browsing, Local, Enterprise, Search | The Google+ Project | Scoop.it
While the tech world is buzzing about the launch and implications of Google’s new social network, Google+, it’s worth noting that Google isn’t just in a war with Facebook, it’s at war with multiple companies across multiple industries. In fact, Google is fighting a multi-front war with a host of tech giants for control over some of the most valuable pieces of real estate in technology. Whether it’s social, mobile, browsing, local, enterprise, or even search, Google is being attacked from all angles.
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Timing of Google+ Bodes Well For Social Business Enterprise Users - At a Time of Convergence

Timing of Google+ Bodes Well For Social Business Enterprise Users - At a Time of Convergence | The Google+ Project | Scoop.it
Timing of GooglePlus Bodes Well For Enterprise Users And Google. Lately, one could say Google's been a bit absent from the social business party. 

GooglePlus’ launch comes at an exciting time of convergence among the mega trends for the decade: social business, mobile enterprise, cloud computing, and unified communications. The five pillars of Consumerization of IT (CoIT) fall in Google’s favor as consumer users rapidly seek to bring these innovations into their enterprises.

Subsequently, GooglePlus already takes advantage of Google’s assets to:
- Aggregate the user’s social sphere.
- Unify the communications channels
- Provide an initial alternative to Facebook for the enterprise offerings.
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Google Plus: Why Google must fall | Dennis Howlett, ZDNet

Google Plus: Why Google must fall | Dennis Howlett, ZDNet | The Google+ Project | Scoop.it
Internet speed is accelerating both the growth and then destruction of empires. I have recently speculated idly that 40 years seems to be about the tipping point, using SAP and Oracle as examples. Google is a little different as it was born in a different age and appears to be acquiring those ‘incumbent’ characteristics far quicker than either Oracle or SAP. It’s a sign of the time. That also means I am not convinced that Facebook is the inevitable beneficiary.

It is also why Google, for all its power, has to get serious about Circles AND solve the never ending problem of privacy in an open and transparent manner. If it does that, then it shifts track and moves to a road that recognises that human intervention can very usefully act as the ‘enterprise middleware of the future’ between man and machine. If Google does all those things (and especially focuses on mobile,) then it does not survive. It cannibalizes and reinvents. Just like IBM had to when staring disaster in the face in the early 1990s.
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Google, sometimes you suck so hard it's not even funny - Post de Danny Sullivan

Google, sometimes you suck so hard it's not even funny - Post de Danny Sullivan | The Google+ Project | Scoop.it
You know, Google, sometimes you suck so hard it's not even funny.Why why why when you've been working on this thing for a year now does it emerge with no support for non-human entities? You did the same thing with Buzz. It's crazy. Nutso. And don't get me started on the absurd lack of namespace support or the Buzz accounts we started for publications that have been rendered useless.nt to enable our Search Engine Land account here on +.
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Poll: Do You Want to Use Google Plus for Work?

Poll: Do You Want to Use Google Plus for Work? | The Google+ Project | Scoop.it
Google already has enterprise applications, and its ambitions far reaching implications for the enterprise.
But the question is: Do You Want to Use Google Plus for Work?
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Google+ “Pages” Coming For Businesses

Google+ “Pages” Coming For Businesses | The Google+ Project | Scoop.it
Where are the Google+ company “Pages” for brands, something similar to Facebook’s “Fan Pages?” They’re coming apparently.

Google’s head of Commerce and Local Jeff Huber confirmed what some people were hoping for: the imminent arrival of Google+ pages for entities. This was in a comment on Mike Blumenthal’s blog:

And pre-emptively answering a question — yes, we will have (smb) business profile pages on Google+. I can’t announce a launch date yet, but we want to make them *great*, and we’re coding as fast as we can.
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Google+ Changes the Social Media Game for Business | Ille Mitaru in PCWorld

Google+ Changes the Social Media Game for Business | Ille Mitaru in PCWorld | The Google+ Project | Scoop.it
The search giant's new social network has big implications for the future of social media marketing.

Because the appeal of Google + is in its targeted sharing options, companies won't be able any longer to blast messaging across the platform through a few well-connected users -- often a good strategy on Facebook and Twitter. If Google+ sharing features are an indication of how we actually share and socialize, it points to a trend away from mass messaging across a network.

Overall, companies will need to begin considering the power and intimacy of a given relationship, not just its size. The Google+ introduction of sharing boundaries is a desirable addition for users, but a potentially huge obstacle for companies. As the first wave of social media forced businesses to become transparent and compelling online, this next wave of relationship relevancy will again push them to take their customers and their relationships more seriously.
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Market Ignored Google's Ability to Innovate, Says portfolio manager Larry Haverty

Larry Haverty, a portfolio manager at Gamco Investors Inc., talks about Google Inc.'s fresh attempt at social networking with a service called Google+ to compete with Facebook Inc.'s site. Haverty speaks with Deirdre Bolton on Bloomberg Television's "InsideTrack."
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