Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages.
Google+ Hangouts can be used to interact with customers for a number of other reasons. I have listed some ways in which you can utilise Google+:
- Press releases/ news: Give your new product line/ service a personal touch. Invite regular users to interact live to discuss it. Customers trust independent reviews over business spiel. You can even share your screen/YouTube videos within your Hangout! - Live Q&A session: Using Hangouts and Twitter you can set up a live Q&A session about a new product/service/issue. - Provide technical support: Obviously constrained by industry. Witnessing support in action will always be respected by existing and potential clients.
Heather Fay is a Connecticut-based singer/songwriter who has gained recognition for being one of the first musicians to use the “Hangouts On Air” platform on Google+ (AKA Google Plus) to build a global audience for her music. In addition to performing Hangout concerts for her nearly 200,000 followers, she hosts a series of open-mic Google Hangouts, which enable her to build an ever-growing network of musicians from around the world.
I’ll confess, I’m a regular user of Google+ but I haven’t played around with a lot of the features to really figure it out that much yet. This week I’ve been experimenting with a paradigm I’ve used with RSS and with Twitter, but in Google+ and I’m seeing some awesome results. It’s this: set yourself up to be disproportionately likely to see content from the most high-priority people in your network so that you’re more likely to engage with them.
The first trailer for Steven Spielberg’s Lincoln will debut in a Google+ Hangout on Thursday, Sep. 13.
This will be the first time that a film trailer has launched in a Google+ Hangout. In addition to the trailer, director Steven Spielberg and Joseph Gordon-Levitt will partake in a live chat about the film.
Google will often show the author’s profile picture even when authorship is not properly implemented on the web site when the Google+ profile page has the links on the about page.
Since only 9% of tech blogs properly implement the meta data, Google knows they can’t rely on webmasters to get it right. So Google is using other means to make the search results “richer” through backwards engineering the authorship tags.
Apple evangelist, venture capitalist, and author Guy Kawasaki was so stoked by Google+ he wrote a book about it. Fast Company wanted to know why he thinks we'll all get on board--someday. Apparently, resistance is futile.
With the political season upon us there has been a boom in the use of Google+ Hangouts. Hangouts are being utilized by the news media as well as politicians as an effective tool to commununicate with their viewers and constituents.