The Google+ Project
18
The strategy, concept, implementation and reactions to The Google+ project.
Curated by Morten Myrstad
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Never Less Than Success: What's Your Favorite Google+ Community?

Never Less Than Success: What's Your Favorite Google+ Community? | The Google+ Project | Scoop.it
What's Your Favorite Google+ Community? - http://t.co/k1TT1drB #mediachat
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Google's Mobile Future Is Now | TechCrunch

Google's Mobile Future Is Now | TechCrunch | The Google+ Project | Scoop.it
Google Now may be one of Google's most underrated new products of 2012, but I think it will turn out to be Google's killer mobile product in the lon..
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Google in 2012: A Year in Review

Google in 2012: A Year in Review | The Google+ Project | Scoop.it
Here's our look back on the year that was for Google, which include new efforts on social and mobile, new hardware releases and more privacy concerns.
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What's Better for Today's Businesses: Google Apps or Microsoft Office?

What's Better for Today's Businesses: Google Apps or Microsoft Office? | The Google+ Project | Scoop.it
Google is encroaching on Microsoft's traditional enterprise customers. Should the software giant be worried?
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How can Google+ benefit my business? | BeSeen Marketing

How can Google+ benefit my business? | BeSeen Marketing | The Google+ Project | Scoop.it
Google+ is a great tool for businesses big or small. I'm providing you with 10 great points to try with the how and the why Google+ can benefit your business.
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Is Google Using AdWords Express Budgets To Promote Google+?

Is Google Using AdWords Express Budgets To Promote Google+? | The Google+ Project | Scoop.it
Google now offers small businesses using its AdWords Express service a way to promote their Google+ pages seemingly everywhere but on Google+ itself, which Google reasserts should be an ad-free zone.
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Social Marketing Experts Push for Analytics on Google+, Pinterest - SocialTimes

Social Marketing Experts Push for Analytics on Google+, Pinterest - SocialTimes | The Google+ Project | Scoop.it
Social marketing professionals are increasingly pushing the social networks Google+ and Pinterest to introduce analytics. The British agency Punch today issued a public call for Google+ to offer analytics packages.
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Blogger Buzz: Mention people in your posts with Google+

Mention people in your posts with Google+ http://t.co/fracPBAo
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Google+ Hangouts – A New Era of Customer Engagement? | Digital Marketing Agency |The Intergage blog

Google+ Hangouts – A New Era of Customer Engagement? | Digital Marketing Agency |The Intergage blog | The Google+ Project | Scoop.it

Google+ Hangouts can be used to interact with customers for a number of other reasons. I have listed some ways in which you can utilise Google+:

- Press releases/ news: Give your new product line/ service a personal touch. Invite regular users to interact live to discuss it. Customers trust independent reviews over business spiel. You can even share your screen/YouTube videos within your Hangout!
- Live Q&A session: Using Hangouts and Twitter you can set up a live Q&A session about a new product/service/issue.
- Provide technical support: Obviously constrained by industry. Witnessing support in action will always be respected by existing and potential clients.

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5 reasons to give Google+ another try

5 reasons to give Google+ another try | The Google+ Project | Scoop.it

Here are my 5 reasons to give Google+ another try:

- Hangouts

- Authorship

- Have a passion? Look no further than to Google+!

- You will never see a Ad on Google+

- Communicate with others outside the network from within Google+

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Using Google Plus To Build A Global Music Audience and Community

Using Google Plus To Build A Global Music Audience and Community | The Google+ Project | Scoop.it

Heather Fay is a Connecticut-based singer/songwriter who has gained recognition for being one of the first musicians to use the “Hangouts On Air” platform on Google+ (AKA Google Plus) to build a global audience for her music. In addition to performing Hangout concerts for her nearly 200,000 followers, she hosts a series of open-mic Google Hangouts, which enable her to build an ever-growing network of musicians from around the world.


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The Google+ Power-Up Button

The Google+ Power-Up Button | The Google+ Project | Scoop.it

I’ll confess, I’m a regular user of Google+ but I haven’t played around with a lot of the features to really figure it out that much yet. This week I’ve been experimenting with a paradigm I’ve used with RSS and with Twitter, but in Google+ and I’m seeing some awesome results. It’s this: set yourself up to be disproportionately likely to see content from the most high-priority people in your network so that you’re more likely to engage with them.

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'Lincoln' Trailer Will Debut in Google+ Hangout With Steven Spielberg

'Lincoln' Trailer Will Debut in Google+ Hangout With Steven Spielberg | The Google+ Project | Scoop.it

The first trailer for Steven Spielberg’s Lincoln will debut in a Google+ Hangout on Thursday, Sep. 13.

This will be the first time that a film trailer has launched in a Google+ Hangout. In addition to the trailer, director Steven Spielberg and Joseph Gordon-Levitt will partake in a live chat about the film.

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What's Cool About Google+ [INFOGRAPHIC] | Social Media Delivered

What's Cool About Google+ [INFOGRAPHIC] | Social Media Delivered | The Google+ Project | Scoop.it
What's your favorite feature using Google+ for business? (What's Cool About Google+ [INFOGRAPHIC] #SocialMedia Delivered http://t.co/AsjFSlRU Do you think you will use #GooglePlus more?
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Google Communities: The #1 Reason You're Going to Start Loving Google+

Google Communities: The #1 Reason You're Going to Start Loving Google+ | The Google+ Project | Scoop.it
Google Communities: The #1 Reason You’re Going to Start Loving Google+ http://t.co/KJJh9y16
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What's Better for Today's Businesses: Google Apps or Microsoft Office?

What's Better for Today's Businesses: Google Apps or Microsoft Office? | The Google+ Project | Scoop.it
Google is encroaching on Microsoft's traditional enterprise customers. Should the software giant be worried?
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Campus Party - Google+

Campus Party - Google+ | The Google+ Project | Scoop.it
Campus Party - We unite talent - they create the future. - Campus Party is the largest global technology festival encompassing innovation, creativity science and digital entertainment.
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Analytics Are Key to Long-term Brand Activity on Google+ says Punch Communications - Press Release

RT @jpgphotogallery: Analytics Are Key to Long-term Brand Activity on Google+ says Punch ... - eReleases (press release): Analytics A... http://t.co/11aEJzZv
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Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy

Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy | The Google+ Project | Scoop.it
Google Hangouts and Hangouts on Air may be the best kept secret in social media. Yes, they’ve been around for awhile and yes the Obama campaign has used them. So have the Muppets - to promot...
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Advertise Your Google+ Page With Google AdWords Express

Advertise Your Google+ Page With Google AdWords Express | The Google+ Project | Scoop.it
Google's Christian Oestlien announced on Google+ that you can now use Google AdWords Express to advertise your Google+ page in Google.
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What You Need To Know About Google+ Communities | Tocquigny's Digital Marketing Daily

What You Need To Know About Google+ Communities | Tocquigny's Digital Marketing Daily | The Google+ Project | Scoop.it
Only a week old, Google+ Communities has gotten a lot of coverage and is the site's way of bringing its somewhat fragmented community together.
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Official Google Blog: A new way of doing things on campus

Seven of the eight Ivy League universities and 72 of this year’s top 100 U.S. Universities (as determined by 2013 U.S. News and World Report’s ranking) have gone Google.


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Want Your Picture In The Google Search Results? Add A Google+ Profile

Want Your Picture In The Google Search Results? Add A Google+ Profile | The Google+ Project | Scoop.it

Google will often show the author’s profile picture even when authorship is not properly implemented on the web site when the Google+ profile page has the links on the about page.

Since only 9% of tech blogs properly implement the meta data, Google knows they can’t rely on webmasters to get it right. So Google is using other means to make the search results “richer” through backwards engineering the authorship tags.

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Google+ Gave Guy Kawasaki A Religious Experience, And Someday You'll Have One, Too

Apple evangelist, venture capitalist, and author Guy Kawasaki was so stoked by Google+ he wrote a book about it. Fast Company wanted to know why he thinks we'll all get on board--someday. Apparently, resistance is futile.

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Google+ Hangouts Booming Among News Providers and Politicians

Google+ Hangouts Booming Among News Providers and Politicians | The Google+ Project | Scoop.it

With the political season upon us there has been a boom in the use of Google+ Hangouts. Hangouts are being utilized by the news media as well as politicians as an effective tool to commununicate with their viewers and constituents.

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