The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Google+ to Businesses: Wait a Bit - NewsFactor Network

Google+ to Businesses: Wait a Bit - NewsFactor Network | The Google+ Project | Scoop.it
Google+ to Businesses: Wait a Bit.
Andrew Frank, Research Director for the Gartner Group, noted that "a lot of businesses obviously are putting a lot of attention and money into trying to figure out how to interact with prospects and customers" through social networks.
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What Google+ means for brands | Simon Mainwaring

What Google+ means for brands | Simon Mainwaring | The Google+ Project | Scoop.it
“The customers are in charge” of the conversation between customers and brands. The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
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Ford: Our intent wasn't to break rules. We wanted to ensure that Ford had a place in the Google+ Ecosystem

Ford: Our intent wasn't to break rules. We wanted to ensure that Ford had a place in the Google+ Ecosystem | The Google+ Project | Scoop.it
Ford have been using personal profiles as "branded pages". In this stream you can find how Ford explains it's "experiments" in Google+:

Ford Motor Company: "While we're disappointed that we need to curtail our corporate activity, Ford has a longstanding relationship with Google and we look forward to helping them test out Google+ for businesses. In the meantime, we'll be fanning out here as individuals and engaging with the community. We respect the relationship we have with Google and we will work with them in whatever way they ask of us on Google+."

Craig Daitch, Social Media Manager, Ford: "We are engaging with our fans on Google+ and we will continue to do so. Our intent wasn't to break rules or violate terms of service with our profile. We genuinely are excited about the opportunities to build an audience with our fans and customers through a new social network. The fact that Google+ is interconnected to so many other Google properties accelerated our enthusiasm. We wanted to ensure that Ford had a place in this new ecosystem."

Craig Daitch: "Our intent is what it always has been at Ford in regards to social media - constantly test and learn. We would like to utilize all of the features Google+ provides but are staying respectful to Google's requests that we wait for their business profiles. Frankly I don't think there's anything "fake" about that."

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Here Come Google+ Pages for Brands: What You Need to Know - Advertising Age

Here Come Google+ Pages for Brands: What You Need to Know - Advertising Age | The Google+ Project | Scoop.it
Google and Facebook Are Pursuing Different Strategies. Expect Their Brand Pages to Be Different Too:

Before we can predict Google's upcoming "public" version of product pages, we need to acknowledge the differences between Facebook and Google's strategy. Even though Google presented the world with a product that is 97% similar to Facebook's product, it is attempting to differentiate itself by fulfilling a real need in the social world -- the need to divide your friends into different groups, just like in real life.
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The PR and marketing implications of Google+ | Shel Holtz

The PR and marketing implications of Google+ | Shel Holtz | The Google+ Project | Scoop.it
What I haven’t seen yet is much discussion about the implications of Google+ for communicators, marketers, and PR practitioners. While it’s way, way too early to be sure of what Google’s latest (and best) attempt to enter the social media party will mean in the long run, it’s not too hard to draw some early conclusions.
- Monitoring
- Targeting
- A company presence
- Gamefication
- Search engine optimization
- Enterprise

The big question: Does Google+ have legs?
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Ford Jumps Into Google+ With All Wheels | ClickZ

Ford Jumps Into Google+ With All Wheels | ClickZ | The Google+ Project | Scoop.it
Never the social media wallflower, Ford is already busy testing Google's answer to Facebook.
On Friday it created two Google+ accounts, Ford Motor Company and Ford Europe, placing it among the first companies to test the nascent social platform for marketing.

And almost as soon as they blinked into existence, the two profiles began generating posts. On Friday, Ford Europe ran an image caption contest, promising a copy of PC and console game DiRT3 to the Google+ user with the most popular comment. Meanwhile, the Ford Motor Company account is preparing to test a Google+ group chat feature tomorrow with some of the brand's followers.
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Google+ shutting down "branded pages" - Mashable URL "not found" - Ford allowed to stay on?

"The requested URL was not found on this server" - that is now the message if you try going to Mashables "branded page" at Google+:
https://plus.google.com/101849747879612982297/posts
The same is the case with TheNewtWeb.
Friday the Mashable page is up and running again, with the gender "Other".

The Ford page has been active all the time:
https://plus.google.com/101706905424480603755/posts

In an interview with AdAge Christian Oestllien from the google project, said this about Ford:
- Mr. Oestlien: We're positively overwhelmed by how quickly Ford has become involved with the project. They're doing to some incredibly cool stuff like the "hangout" they're doing this afternoon with their customers. It's the kind of stuff we're looking to test.
- Ad Age: So it seems Ford will be able to maintain its page and will be part of the test?
- Mr. Oestlien: Yes. There are a subset of businesses that have been actively involved since the start -- including Ford.
http://adage.com/article/digital/google-brand-pages-ford-mtv-mashable-coming/228591/
Ostlien also said that Google want to reach out to test partners "in the next two weeks", and that the test from the start will include "in the neighborhood of a few hundred", both businesses and other non-human entities.

Thursday morning Google made an update on its plan for businesses.
"Google invites businesses to testing. Are "discouraging" businesses from using person profiles"
http://www.scoop.it/t/the-google-project/p/272458023/google-invites-businesses-to-testing-are-discouraging-businesses-from-using-person-profiles

Before Thursday this was the situation:
"Brands heading into Google+ with branded pages. Not "supported" right now. What will Google do?"
http://www.scoop.it/t/the-google-project/p/264139042/brands-heading-into-google-with-branded-pages-not-supported-right-now-what-will-google-do
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Google invites businesses to testing. Are "discouraging" businesses from using person profiles

Google invites businesses to testing. Are "discouraging" businesses from using person profiles | The Google+ Project | Scoop.it
How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.

The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.

Q: Businesses and other entities... so this means news orgs and non-profits and educational orgs, also? Are you talking about anything that is not an individual's personal account?
A: In the stream Christian Oestlien from Google has answered some questions:
Correct, this means "non-users". It can be a team, an organization, a business, a brand, an NGO, a university, etc.

Q: Just to clarify, all current "business" profiles will be shut down...is that correct?
A: Some of the existing profiles might be included in our testing. We'll be reviewing everything on a case by case basis once we have a sense for user interest.

Q: Could you give us a sneak peak of what features will be added to Google+, i.e. private messages or Gmail integration?
A: No sneak peaks yet. Sorry.
A: We'll be working on producing a business experience that is more unique to the Google+ experience and will focus on showing businesses the advantages of extending their identity across Google and Google products. Unfortunately, we can't go into much greater detail at this point.
A: Non-profits will be able to build great profiles.
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Google+: its prospects and likely implications for PR |Mark Pack, MHP Communications

Google+: its prospects and likely implications for PR |Mark Pack,  MHP Communications | The Google+ Project | Scoop.it
By bringing together search and social media in the Sparks results, Google+ will heighten the need to run integrated communications operations. Getting media coverage from mainstream news outlets these days often results in very search-friendly content going online - such as if a daily newspaper puts a story up on its website - but that will be only half the job to get it appearing prominently in people's Sparks. The other half will be having it shared by networks of interested readers, which means both choosing shareable topics and encouraging the formation of those networks.

Google will be even more closely entwining the results of customer service, marketing and public relations - making the costs of having siloed approaches to all three that much higher.
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Has Google+ just made it even harder for brands to enter the filter bubble? | Ian McKee - MHP Communications

Has Google+ just made it even harder for brands to enter the filter bubble? | Ian McKee - MHP Communications | The Google+ Project | Scoop.it
It is interesting that Google have chosen to name the mode of friending/following (I’m not sure which it’s closer too yet) ‘circles’ in their new social network Google+. They could just as easily have been called bubbles, but I’m sure they were aware of the negative connotations of giving them that name.

I like Google+, and circles are definitely a far more natural (read: closer to real life) way of interacting with your contacts than the blanket approaches of both Facebook friends and Twitter followers. But the issue of ‘circles’ intrigues me in the context of the filter bubble.

Twitter itself is still self-moderated, I will only follow you if you tweet (at least occasionally) about something that interests me, but Google+ looks to seal off the bubbles we create for ourselves even further. Looking at the Sparks I have set up so far this seems to me to be even more filter-bubble-like.

Has Google+ just made it even harder for brands to enter the filter bubble?
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How Businesses Can Make the Most of Google Plus - ReadWriteWeb

How Businesses Can Make the Most of Google Plus - ReadWriteWeb | The Google+ Project | Scoop.it
The Google Plus team is still plugging away at the creation of brand pages for companies, and the service is still being rolled out to consumers, but that doesn't mean businesses can't start taking advantage of it.

- Officially, you're not supposed to set up a profile on Plus to represent a brand.
- The circles enables you to maintain a Facebook-style group of friends alongside a LinkedIn-style group of professional contacts without having the two worlds collide in any way you're not comfortable with.
- There's no reason that Hangouts couldn't be used for group videoconferencing for professional purposes.
- Google Plus comes integrated with Google Chat much like Gmail, which is another opportunity for team communication.
- For businesses who already use things like Gmail, Google Docs and Google Calendar, the inevitable integration between these tools, Google Apps, and Google Plus is attractive.
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Google+ for Crisis Information, Crisis Mapping and Disaster Response | Patrik Meier via @AndreasL

Google+ for Crisis Information, Crisis Mapping and Disaster Response | Patrik Meier via @AndreasL | The Google+ Project | Scoop.it
Facebook is increasingly used to crowdsource crisis information and response, as is Twitter. So is it just a matter of time until we see similar use cases with Google+? Another question I have is whether such uses cases will simply reflect more of the same or whether we’ll see new, unexpected applications and dynamics?

The fact that G+ is open and searchable is probably one of the starkest differences with the walled-garden that is Facebook; that, and their Data Liberation policy. This will make activity on G+ relatively easier to find—Google is the King of Search, after all. This openness will render serendipity and synergies more likely.

The much talked about “Circles” feature is also very appealing for the kind of organic and collaborative crowdsourcing work that we see emerging following a crisis.

Expect G+ to make full use of Google’s formidable presence on the Geo Web—think MapMaker+ and Earth Engine+. This could be a big plus for live crowdsourced crisis mapping, especially of the multimedia kind.

The team will also be integrating SMS, which is definitely key for crisis response.
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Why Google Has the Hammer To Make Businesses Use Google Plus - Jay Baer

Why Google Has the Hammer To Make Businesses Use Google Plus - Jay Baer | The Google+ Project | Scoop.it
There is no question in my mind that Google will very quickly (if they aren’t already) begin incorporating Google Plus behaviors into the ranking algorithm for Web pages.

Google has an operating system (Chrome), a browser (Chrome), and the leading mobile platform (Android). Facebook has none of these.

Here’s the scenario I see unfolding before the end of 2011, and possibly before Labor Day. Google opens up business pages on Plus to Adwords customers. Any clicks and +1 (Google’s version of Facebook “like”) your business content receives on Plus has a direct impact on your organic search engine rankings, while your Facebook activity continues to have no impact.

Google’s unique ability to finally tie search and social together in one package will force the hand of business, making Google + the place to be for interaction between companies and their customers. I’m not predicting the death of Facebook (or even Twitter), but smart companies will spend some time this summer making sure they’re focused on how to BE social, and not how to DO social on a particular platform. Because eventually, the tools always change online.
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Google: Business version of Google+ is coming

Google: Business version of Google+ is coming | The Google+ Project | Scoop.it
Google is telling IT executives to hold on, perhaps until later this year, as it prepares Google+ for the rigors of business.

In blog posts this week, Google officials explained that the new Google+ social network, unveiled just last week, simply isn't yet ready for enterprise use.

Ford, which has received both positive and negative responses to its Google+ work, is asking users how they'd like to see the company utilize the new social network.
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Mashable News - Up And Running Again On Google+ Gender: "Other"

Mashable News - Up And Running Again On Google+ Gender: "Other" | The Google+ Project | Scoop.it
Mashable is up and running again. On the profile page:
Mashable News - Breaking news in social media, tech and digital media and analysis.
Gender: "Other"

The gender of Ford is also "Other"
https://plus.google.com/101706905424480603755/about
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Ford With Live Chat Thursday On It’s Social Media Strategy, Google+ Included

Ford With Live Chat Thursday On It’s Social Media Strategy, Google+ Included | The Google+ Project | Scoop.it
In business, if you’re standing still, you are falling behind. Ford has pushed the envelope of using cutting edge digital marketing and social media to communicate. The Fiesta Movement, using Facebook to introduce the all-new Ford Explorer last year and the quirky Adventures of Doug, the spokespuppet are just three examples of how the company has leveraged new ways to connect with consumers.

Join Matt Van Dyke, Director of Marketing Communications for Ford and Lincoln Mercury in the U.S., on Thursday, July 7, 2011, at 1:30 p.m. EDT to talk about the experience of these programs and to talk about what’s coming next.

For further background, read the curated story:
"Google+ shutting down "branded pages" - Mashable URL "not found" - Ford allowed to stay on?"
http://www.scoop.it/t/the-google-project/p/274166987/google-shutting-down-branded-pages-mashable-url-not-found-ford-allowed-to-stay-on
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Google+ Invites More People, Enterprises In Store For Some Special Features

Google+ Invites More People, Enterprises In Store For Some Special Features | The Google+ Project | Scoop.it
Google is seeing some early demand for its new social networking project -- and is hinting that enterprises may be in store for some special features.

On the enterprise front, Greg Sterling at Sterling Market Intelligence sees some promise for Google+. Sterling expects some companies to adopt the tool for the group chat feature, which he said could enable remote groups within an organization to have a meeting in a simple and ad-hoc way.

"You can set up group chat for up to 10 people and you have the ability to segment all these groups, which will also be a potentially useful enterprise tool," Sterling said. "Certainly when you couple that with all the Google apps it's a nice package that companies can use. Large companies may have their issues with consumer products but I think there will be a lot of people that use this because with the video chat feature the value is immediate and obvious."
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Google opens signups to test business version of Google+ | VentureBeat

Google opens signups to test business version of Google+ | VentureBeat | The Google+ Project | Scoop.it
The company is testing the business-optimized version of Google+ to select vendors over the next few months, according to Oestlien. Anyone who represents a “non-user entity” (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program can sign up by filling out the Google+ Entity Profile Application.

Judging by the buzz from our earlier coverage of Google+ for paid Google Apps accounts, business owners are probably frothing at the mouth to check out what Google is putting together. However, it’s probably worth noting that all business profiles will get deleted once testing has concluded — meaning you won’t get to port your profile over once the business-focused Google+ officially launches.
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Google to Businesses: Don't Create Google+ Profiles Yet

Google to Businesses: Don't Create Google+ Profiles Yet | The Google+ Project | Scoop.it
Google has revealed that it is working on a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet.

In a post and accompanying YouTube video on Google+, Product Manager Christian Oestlien says that the Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords. “How users communicate with each other is different from how they communicate with brands,” Oestlien argues.

As a result, Google is asking businesses to put their Google+ ambitions on hold.
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As promised, Google has shut down TNW’s Google+ Account. We’ll be ok, really… » TNW Google

As promised, Google has shut down TNW’s Google+ Account. We’ll be ok, really… » TNW Google | The Google+ Project | Scoop.it
Google announced only a few hours ago that it would be shutting down profiles of non-users, specifically “a team, an organization, a business, a brand, an NGO, a university, etc.” ...

The good news is that we won’t stop and, with a bit of luck, we’ll be back soon whether as part of Google’s business profiles trials or when it officially launches the feature later this year.
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Stilbruch: [I'M SORRY] In the gutts of Google+ - Meet me in the Hangouts - Google Meeting

Stilbruch: [I'M SORRY] In the gutts of Google+ - Meet me in the Hangouts - Google Meeting | The Google+ Project | Scoop.it
Let's jump right in: Google didn't just build your everyday social network... no... it is more than that.

Florian Rohrweck keeps on searching for future news and development in Google+.This time he has elaborated from Hangout to Meetings with Calendar, Google Voice, Telephone conferencing, Texting, Screencast etc.
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Ford with Give-away campaign on Google+ - Post de Ford Europe

Ford with Give-away campaign on Google+ - Post de Ford Europe | The Google+ Project | Scoop.it
The campaign intro:
"Add your caption as a comment. The caption with the most +1's after set time period wins a copy of the new DiRT3 game on the platform of their choice (PS3, XBox360, PC)."

The campaign warning:
"Tip: If you're worried about the notification "noise" captions will generate just mute this post."
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Business Pages are coming to Google+

Business Pages are coming to Google+ | The Google+ Project | Scoop.it
As it stands right now, Google+ is for people only — no businesses. In fact, Google has made it very clear that brands and organizations should not have a presence on Google+ at this point in the field test. However, business pages are coming soon.
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Google's Social Network++ From Search To Social Collaboration 2.0 | Oliver Marks, ZDNet

Google's Social Network++ From Search To Social Collaboration 2.0 | Oliver Marks, ZDNet | The Google+ Project | Scoop.it
Google’s pivot from search to social technologies occurred last week and my early impressions of their new service Google+ are very positive, particularly around their efforts on allowing you to group your contacts.

For Google the challenge is now principally around allowing users to more efficiently filter their contacts and topics. We are in an era where the sheer volume of information available to us is overwhelming unless we have the ability to organize it by importance, creating more efficient use of our time.

Where setting up credible enterprise collaboration environments requires orchestration and permissions filters to be put in place against relevant governance by dedicated resources, our multiple online social spaces in this overcrowded era are much more like places we are forced to go and visit if we want to meet particular people.

At best Google’s entrance into the social graph market will bring more order, structure and findability to our lives. At worse the distopean world described in Evgeny Morozov’s ‘The Net Delusion: The Dark Side of Internet Freedom’ just connected a few more dots, as dismally experience by the Belarusian ‘Social Media’ clapping protestors as they were tracked and led away to jail this weekend.

Overall though greater competition at scale in the social graph market has to be a good thing for consumers.
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Google+ also developing into a mini-blogging platform?

The conversations (easy-going) and sharing (so far not oversharing or broadcasting) seems to be be strong parts of the Google+ platform. But there also seems to be a lot of people starting to use the tool as a mini-blogging platform, where "the blog post" are published into the stream, instead of onto a blog platform, and thereafter linked-up through Google+.

A couple of examples:

Chris Brogan testet out two ways of blogging in Google+, and made a post about it, outside of G+.
http://www.chrisbrogan.com/googleplusblogging/

Baratunde Thurston blogged the same post - "Will Google Plus let me hangout with Halle Berry?" at Google+ https://plus.google.com/113247423264358423892/posts/U7tVYBaEnBD and at his own blog: http://www.baratunde.com/blog/2011/7/5/will-google-plus-let-me-hangout-with-halle-berry.html

Dave Grays thoughts on Google+ - a Google he could fall in love with:
https://plus.google.com/117373186752666867801/posts/KrjoVib2mTB

Andy Staudacher strongly warned against the G+Profil-URL-Shortener
https://plus.google.com/100272572056305744950/posts/VnJzgwgm3x6
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