The Google+ Project
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The strategy, concept, implementation and reactions to The Google+ project.
Curated by Morten Myrstad
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Best of 2012: 10 Apps Google+ Users Can't Live Without - Android Authority

Best of 2012: 10 Apps Google+ Users Can't Live Without - Android Authority | The Google+ Project | Scoop.it
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How to Get Your Google+ Plus Posts Indexed in Google

How to Get Your Google+ Plus Posts Indexed in Google | The Google+ Project | Scoop.it
Here is how to make sure how your posts on Google+ Plus are indexed in the Google organic search results–and how to make sure that your Google+ Plus posts are NOT indexed in Google’s organic search results. Let’s first examine how to NOT get your Google+ Plus post indexed:

- Post set to Limited. If you select the “limited” type of distribution when you make a post on Google+ Plus, your post will only be shared amongst your friends (or the circle) you choose.

- Post contains little content. Even if you mark a post as “Public” when you share it on Google+ Plus, that does not mean that it will get indexed.
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AdWords+ | The Effect of Google+ on SEM, Paid Search, and Social Advertising | Internet Marketing Driver

AdWords+ | The Effect of Google+ on SEM, Paid Search, and Social Advertising | Internet Marketing Driver | The Google+ Project | Scoop.it
Facebook hasn’t connected Social with Search yet. Sure, Google hasn’t either, but it could connect the two much easier than Facebook could (since it controls the largest search engine in the world). And connecting Social with Search is incredibly important to advertisers.

With Google+, if Google can attract users at scale, then it has an opportunity to marry AdWords with Social in a way that Facebook can’t. AdWords already has a huge base of advertiser

The amazing thing about Google+ is that it will enable Google to connect Search and Social, and provide advertisers a closed-loop system. You can target users in Search, and follow them to Google+. Yes, you will be able to reach them when they go back to their friends and family to find recommendations or to share information.
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