The Google+ Project
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The strategy, concept, implementation and reactions to The Google+ project.
Curated by Morten Myrstad
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Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy

Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy | The Google+ Project | Scoop.it
Google Hangouts and Hangouts on Air may be the best kept secret in social media. Yes, they’ve been around for awhile and yes the Obama campaign has used them. So have the Muppets - to promot...
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Google+ Comes Up Short - Joshua Gans - Harvard Business Review

Google+ Comes Up Short - Joshua Gans - Harvard Business Review | The Google+ Project | Scoop.it
What problem does Google+ solve for consumers? The answer appears to be: nothing. And, therefore, it solves nothing for Google either.
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