The Google+ Project
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The strategy, concept, implementation and reactions to The Google+ project.
Curated by Morten Myrstad
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Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy

Why Google Hangouts On Air Should Be Part of Your 2013 Marketing Strategy | The Google+ Project | Scoop.it
Google Hangouts and Hangouts on Air may be the best kept secret in social media. Yes, they’ve been around for awhile and yes the Obama campaign has used them. So have the Muppets - to promot...
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What I lost on the Google+ Diet - Mike Elgan

What I lost on the Google+ Diet - Mike Elgan | The Google+ Project | Scoop.it
Google+ Diet? Yes, it's possible, and yes, it's desirable.

More interestingly, however, I found out all kinds of surprising things about Google+ and about using Google+ as the one-and-only medium for online communication. Here's what I learned:

- A lot of people want to get on the Google+ Diet
- Google+ is the most 'social' social network
- Google+ is highly addictive
- Gmail is an inseparable part of Google+
- Google+ replaces Twitter easier than it replaces Facebook
- Google+ can replace blogging
- Most people have no interest in leaving Facebook
- You can post on Twitter and Facebook and send e-mail all from Google+
- Google+ ends social networking fatigue, but can induce Google+ fatigue
- Google+'s system for friending and following is harder to understand, but better in practice
- Google+ is still a work in progress
- Google+ is a platform for third-party innovation
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