Google Communities: The #1 Reason You’re Going to Start Loving Google+ http://t.co/KJJh9y16
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The strategy, concept, implementation and reactions to The Google+ project.
Curated by
Morten Myrstad
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Scooped by Morten Myrstad onto The Google+ Project |
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Here is why I think Twitter should be very concerned:
- It’s Everywhere Google Is - Google+ Will be a Platform - No artificial character limits There are lots of other small reasons why I think Google+ could threaten Twitter: built-in photo sharing, for example, the potential for making it a platform for working collaboratively and extending it to every other Google product in some form. Then, there are the mobile apps for the mobile web, Android and iPhone (iPhone is coming soon). Those include a group messaging feature and Foursquare-like check-ins. Delete the scoop?
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Google’s new social networking site Google+ will take a long time to catch up with Facebook, which boasts a following of more than 500 million active users.
It would probably make more sense for Google+ to target Twitter, which is more like a broadcasting platform. The "friends connecting" network has already spun its web to a large extent. Google can play its card by serving the publishers on search engine optimization to increase the ranking on Google searches. That is the key interest of publishers, to drive traffic. By posting content on Google+, the publicity of the article increases as it goes up in search rankings. Delete the scoop?
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Google+ may or may not be the facebook killer everyone is talking about. Right now, that's okay. I'm more concerned about photography and photographers than I am over what my cousin is doing over the 4th of July weekend.
Flickr used to be my main hangout. That was before Twitter. That was before Facebook. But I would still occasionally head over to Flickr to do some photo-centric networking. It may be too early to state but I may be heading to Flickr even less now because of Google+ and I imagine that many photographers will find their habits going in the same direction. So how's the photography community at Google+? It's great and it's thriving. It'll continue to do so with some really great photographers sharing great photography content and having engaging conversations on photography. Delete the scoop?
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Google Plus is a lot better than I expected. It demonstrates some serious enterprisey tweaks that are worth exploring.
The ability to create MY circles for the people I want to categorize in different ways makes so much sense. It overcomes the problem of having IT decide who I can interact with while leaving me free to include business partners outside the enterprise walls. Hangout is a Skype killer. It could also kill WebEx and with a bit of extra tweaking I can see it knocking over Adobe Connect. Those are enterprisey tools that Google has effectively rolled up. There will be the inevitable comparisons with Yammer, Chatter, tibbr, Streamwork and many others who think (wrongly) that this is just about social networks. In my world this is about getting things done and on the basis of what I see today, Google is on the right road to creative destruction. Delete the scoop?
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The problem is that Google didn't think about how the "circles, hangouts, Instant Upload, Sparks, and Huddle," all fit together, or about what really binds people to each other. Google's system connects people but it does not let me see what people - my friends - are doing.
People like to know what other people are doing. Facebook's News feed allows that, even more than the status updates. Google should find some kind of way to incorporate Facebook's user experience into the Google Social Network, or else, it's just not going to catch on with many other than early responders. Delete the scoop?
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Google’s senior executives — long dismissive of the idea of importance of social to search — were contrite during their briefing earlier this week. “It is about time we have come to the realization,” said Bradley Horowitz, vice president of product with Google, “If you don’t know people, then you can’t organize the information for people.”
Google’s realization — however late – that it needs to use social, location and other signals to enhance its core search platform is welcome. “Google needs to understand these relationships and basically use those to make search better,” said Vic Gundotra, Google’s senior vice president for Social in an hour-long briefing earlier this week. Delete the scoop?
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The entire experience is built around its equivalent to Facebook lists: Circles. From the very beginning you have to choose who will be in what circle, and every time you add a friend it automatically pops up your list of circles with little to no effort. To "friend" someone, you don't friend them - you add them to one of your lists. It's that simple.
Google+ take more of a Twitter approach, allowing anyone to "follow" anyone, no matter what. In a sense, this puts Google Circles at a greater risk to putting Twitter out of business, as it takes the Twitter follow model and lists, and adds privacy settings to it, using those lists to make that happen. I bet we'll see Twitter do this in the near future as a response to Google Circles. The biggest thing Google did right this time around is they did what no other social network was doing. They took privacy, and put it smack in the face of the user to make their own conscious decisions. Delete the scoop?
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Video calls via Facebook appear to be coming to the Facebook platform, possibly providing Facebook's answer to the Hangouts function in Google's new social network, Google+.
Facebook will implement Skype calling, including video chat, within the Facebook interface, TechCrunch reported. One industry source confirmed the partnership. Delete the scoop?
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Mahendra Palsule right now on Google+ and the interest and social graphs: "Facebook has done a not-so-great job capturing users’ interests. Many people have ‘Liked’ hundreds of pages just because they were asked to do so by their friends. Facebook’s obsession with and overreliance on the social graph has corrupted their interest graph, and this might well be Facebook’s Achilles Heel in the long term. Google Plus takes a different approach. The goal of Sparks is to capture your true interests. It is in a primitive state at present, but I’m talking about the Big Picture here!"
Mahendra Palsule last march on the "Age of Relevance": http://techcrunch.com/2011/03/03/the-age-of-relevance/ Delete the scoop?
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There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Twitter’s position as a broadcast platform for 21 million active publishers is a much more achievable goal for Google to reach.
There are two different types of social networks, private and public — each defined by its default privacy setting. Facebook is by default private and meant to connect actual friends. Twitter by default is public and anyone can follow anyone else. Google+ is decidedly in the Twitter camp. Although Twitter is growing (having just hit 200 million tweets a day), Twitter has left itself open to be displaced with a slow pace of adding features. Even newly returned founder Jack Dorsey has said that it was too difficult for “normal” people to use Twitter. Delete the scoop?
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Overall score from Charles Arthur: 4/10 Not as bad as Buzz – which ignored privacy altogether – and Circles is a clever idea. But "being social" isn't just about involving lots of people in things. It's also about getting out of the way. The irony is that Google's biggest product, its search page, is a classic of simple design. But everything else it does becomes too complicated. Google+ might work better if it tried to do less, and then built it up.
Time will tell, but if I were offered the choice of this or Facebook, I'd take Facebook. But I'd take Twitter's simplicity and speed over both. Delete the scoop?
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