The conversations (easy-going) and sharing (so far not oversharing or broadcasting) seems to be be strong parts of the Google+ platform. But there also seems to be a lot of people starting to use the tool as a mini-blogging platform, where "the blog post" are published into the stream, instead of onto a blog platform, and thereafter linked-up through Google+.
A couple of examples:
Chris Brogan testet out two ways of blogging in Google+, and made a post about it, outside of G+.
http://www.chrisbrogan.com/googleplusblogging/Baratunde Thurston blogged the same post - "Will Google Plus let me hangout with Halle Berry?" at Google+
https://plus.google.com/113247423264358423892/posts/U7tVYBaEnBD and at his own blog:
http://www.baratunde.com/blog/2011/7/5/will-google-plus-let-me-hangout-with-halle-berry.htmlDave Grays thoughts on Google+ - a Google he could fall in love with:
https://plus.google.com/117373186752666867801/posts/KrjoVib2mTBAndy Staudacher strongly warned against the G+Profil-URL-Shortener
https://plus.google.com/100272572056305744950/posts/VnJzgwgm3x6