Your blog, especially if you pay to have it hosted and with its own shiny URL is YOUR real estate. There are still some things you can do to violate your terms of service with your hosting company, but otherwise, it’s yours to do with as you wish, kind of like when you own a home or a building. You can change the design of your blog. You can store all the data you want to house. You can add and subtract things. You can customize the look and the feel. You can drive people where you want them to go. You can incentivize them to take an action you’d like them to take.
No matter what, no matter how much more engagement you get on a place like Google+, it is not your “home base.” It’s your “outpost.”
Let me start by saying that as good as Google+ is, its never going to replace my blogs. I say this because I’ve already seen a number of people say that they’re considering giving up their blogs to concentrate their efforts on Google+. The same thing happened back a few years ago when Twitter hit. I can think of at least a couple of people who gave up blogging to go more heavily into Twitter.
While Google+ is in some ways more like a blog than Twitter (comments, longer form content, etc.) I would still advise caution here for a number of reasons that I’ve previously written about in my post Homebases and Outposts – my approach to Social Media. Ultimately a lot of it comes down to: - Google controlling my destiny - Branding
A number of prominent web personalities have announced that they are going to redirect their personal blogs to their Google Plus pages – because they get so much more interaction with readers when they post there. I can understand that, but I’ll never do that with my blog.
I have 3 times as many connections on Circles as I have RSS and email subscribers here (in 2 weeks, vs 5 or 6 years!) – but I’m not tempted in the slightest to give up what I have here. Perhaps it’s just about trade-offs and I’m not willing to give up the control I have over the way my personal site communicates with visitors.
A crazy fad is sweeping the blogosphere: Prominent tech bloggers, including Kevin Rose, founder of Digg, and Bill Gross, founder of startup incubator Idealab, are giving up their blogs and pointing their eponymous domain names at their Google+ streams.
And why? "G+ gives me more (real-time) feedback and engagement than my blog ever did," writes Rose.
When Internet-famous people are tearing down their blogs and pointing their domain names at their Google+ streams, is 'web logging' dead?
The conversations (easy-going) and sharing (so far not oversharing or broadcasting) seems to be be strong parts of the Google+ platform. But there also seems to be a lot of people starting to use the tool as a mini-blogging platform, where "the blog post" are published into the stream, instead of onto a blog platform, and thereafter linked-up through Google+.