Twitter and Facebook are well established as invaluable tools when it comes to sharing news at a moment’s notice but Google+ has gone untested — until last week. While covering an apartment shooting, the staff at the New Jersey-based paper the Trentonian was able to land a key source and very important information through Google+.
If, like me, you've signed up to Google's new social networking service Google+, you'll be wondering how it applies to your job.
- Why should journalists use Google+? - How can journalists and news organisations use Google+? - Concerns & Things to be aware of - Some examples of journalists and news organisations using Google+ - Additional reading
Google+ has yet to be defined. For the news industry, it will become what the early adopters of the field make of it. Here are a few ways we’ve seen media professionals using the platform and what that might mean for the future of Google+ in journalism.
Google’s new social network debuted this week with several new concepts and communications tools, including a potential game-changer for online news called “sparks.”
Sparks are topics that a Google+ user designates an interest in. Google uses sharing activity, +1 recommendations and search algorithms to offer personalized content for each spark.
Sparks don’t just tell you what your friends have read, they tell you what you ought to read. It’s a serendipity engine, and if executed well it could make Google+ an addictive source of news discovery.
But right now, it’s a great idea with imperfect execution. There are three missing pieces preventing Google+ from becoming an influential driver of news consumption. All three are within its reach: - Following and interacting with institutions - Filtering ‘sparks’ news by sources - Improved semantic recognition of sparks phrases
I immediately saw an awesome opportunity for a specific journalist or even better a whole news organization to make the Google+ site into something awesome and useful to connect with their community. Here’s how: Set up an account and create circles based on specific beats and topics.[/b] That’s basically it.