Google+ Hangouts can be used to interact with customers for a number of other reasons. I have listed some ways in which you can utilise Google+:
- Press releases/ news: Give your new product line/ service a personal touch. Invite regular users to interact live to discuss it. Customers trust independent reviews over business spiel. You can even share your screen/YouTube videos within your Hangout!
- Live Q&A session: Using Hangouts and Twitter you can set up a live Q&A session about a new product/service/issue.
- Provide technical support: Obviously constrained by industry. Witnessing support in action will always be respected by existing and potential clients.