The Google+ Project
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The strategy, concept, implementation and reactions to The Google+ project.
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What Google+ Learned from Buzz and Wave | Gina Trapani in Smarterware

What Google+ Learned from Buzz and Wave | Gina Trapani in Smarterware | The Google+ Project | Scoop.it
I've been been watching Google flail around social web apps for a few years now, so what I appreciate most about Google+ is that it's a well-thought out product informed by past experience. The more I use Google+, the more I see just how many lessons Google learned from Wave and Buzz, such as:
- Don't launch a social product without email notifications.
- Field-test the hell out of a social product before public release, with real users.
- Don't mess with the Gmail inbox.
- Build a product for users first, not developers.
- Don't make a separate monolith or an invasive add-on.
- Launch with a great, functional mobile app.
- Launch with a stupidly awesome "Send feedback" mechanism.
- Don't make tech authors want to write a book about it
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Google Social Network Attacks Facebook And Foursquare : Zennie Abraham : City Brights

Google Social Network Attacks Facebook And Foursquare : Zennie Abraham : City Brights | The Google+ Project | Scoop.it
The problem is that Google didn't think about how the "circles, hangouts, Instant Upload, Sparks, and Huddle," all fit together, or about what really binds people to each other. Google's system connects people but it does not let me see what people - my friends - are doing.

People like to know what other people are doing. Facebook's News feed allows that, even more than the status updates. Google should find some kind of way to incorporate Facebook's user experience into the Google Social Network, or else, it's just not going to catch on with many other than early responders.
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