Google’s senior executives — long dismissive of the idea of importance of social to search — were contrite during their briefing earlier this week. “It is about time we have come to the realization,” said Bradley Horowitz, vice president of product with Google, “If you don’t know people, then you can’t organize the information for people.”
Google’s realization — however late – that it needs to use social, location and other signals to enhance its core search platform is welcome. “Google needs to understand these relationships and basically use those to make search better,” said Vic Gundotra, Google’s senior vice president for Social in an hour-long briefing earlier this week.