The Google+ Project
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The strategy, concept, implementation and reactions to The Google+ project.
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Seriously, who is using Google Plus? And Why?

Seriously, who is using Google Plus? And Why? | The Google+ Project | Scoop.it
From socialfresh.com - September 1, 2012 9:00 AM

Overall, the range of visitors that are logged in to Google when finding these sites is typically between 15% and 25%. This is up from last year. Of course that number varries from site to site.

On Social Fresh for instance, over 50% of our visitors have been logged in to Google the last four months in a row! You are a savvy bunch of digital natives it seems.

This percentage is rising as a whole. And it will continue to rise.

Does this mean that about a fourth of all your visitors are using Google Plus? Not hardly.

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5 Game Mechanics Google+ Gets Right | Badgeville Blog: On Gamification, Analytics and Loyalty

5 Game Mechanics Google+ Gets Right | Badgeville Blog: On Gamification, Analytics and Loyalty | The Google+ Project | Scoop.it
From blog.badgeville.com - July 3, 2011 11:26 PM
Game mechanics, applied smartly, drive us to want to perform certain behaviors. The most buzzed about application on the web right now, Google+, must have a gamification strategist on board, as it has a variety of game mechanics that are helping make it a fast-growing success.

Here are 5 of the most noticeable game mechanics that they’re using for their early experience:
1. Limited Access
2. Fill Up Your Circles: Onboarding a New Concept
3. Circles: Are You In or Are You Out?
4. Instant Gratification: Real Time Feedback
5. The +1 in Google+
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Beware the buzz about Google+ | Andrew Nusca in ZDNet

Beware the buzz about Google+ | Andrew Nusca in ZDNet | The Google+ Project | Scoop.it
From www.zdnet.com - June 29, 2011 2:15 AM
Google Buzz came, was heralded, and died quietly in a corner. Will Google+ be the same?

Take things you read with a grain of salt. Think about that — how can you possibly consider a social service before people are using it? And moreover, how can you assume that how it’s intended to be used will actually be the reality?

Today, a lot of folks are talking about Google Plus (alternately, Google+), which is in limited preview. It’s been dabbled with by a bunch of tech writers (not me, I hasten to add), and today, you’re reading their thoughts on it.

It’s a bit like reviewing a car by driving it across a dealer’s parking lot.
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Can Google+ Survive the Hype? Lance Ulanoff, PCMag

From www.pcmag.com - July 3, 2011 2:13 AM
My initial experience with Google+ is impressively positive, but how will I feel tomorrow?
To be successful and potentially up-end Facebook, Google+ must be adopted by the masses; those who check in on Facebook five times a day and who carry on important, personal, and farcical conversations. Activities that Facebook members thrive on should be replicated and improved upon. Farmville had a transformative impact on Facebook's fortunes. Google+ will need a game to draw members back to the service on a daily basis; Google's hesitancy to bake search into every aspect (it is in some areas) of the service undermines Google+'s most critical advantage.

There's a lot of heat around Google+ right now (you can thank me later, Google, for not saying "Buzz"), but it's when that heat and flurry of initial activity from first movers and early adopters fades that we'll learn if Google+ has what it takes to become the next Facebook.
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