What Google has understood, and put (with some glitches) into practice, is what Facebook has resisted. First, privacy has been baked into the service, not added as an afterthought. The privacy settings still need work, but it's clear that Google has learned from the mistakes it has made and the ongoing privacy insults that Facebook showers on its users.
Second, Google appreciates the reality that we live in generally non-concentric groups such as family, close friends, colleagues, people with whom we do business, social acquaintances and more. And G+ makes it relatively easy to sort people into a group or groups where they most naturally fit.
Second, Google appreciates the reality that we live in generally non-concentric groups such as family, close friends, colleagues, people with whom we do business, social acquaintances and more. And G+ makes it relatively easy to sort people into a group or groups where they most naturally fit.



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