The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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What does Google+ mean for your social media policy? » TNW

What does Google+ mean for your social media policy? » TNW | The Google+ Project | Scoop.it
Two weeks on and the dust is still settling on Google+. Here on TNW we’ve dissected it every which way and continue to make observations as we use it more and more. Today I was preparing some work for a client on social media policy and it immediately struck me how G+ challenges a significant implicit assumption I’ve often used in development of social media policy.
- A necessary evil
- Life was much simpler back in June
- The G+ gamechanger
- What now?
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FT video with Tim Bradshaw: Google has another crack at social media | FT Tech Hub | FTtechhub - Industry analysis – FT.com

FT video with Tim Bradshaw: Google has another crack at social media | FT Tech Hub | FTtechhub - Industry analysis – FT.com | The Google+ Project | Scoop.it
Video chat, and a neat way of differentiating between contacts, colleagues and friends, give Google+ unique functionality, but digital media correspondent Tim Bradshaw is not convinced that it will be enough to attract people away from Facebook.
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Why Google+ Will Make A Splash, Not A Wave, In The Community Pool | Fast Company

Why Google+ Will Make A Splash, Not A Wave, In The Community Pool | Fast Company | The Google+ Project | Scoop.it
Google+ isn’t a new Google Buzz or Google Wave--giant new products tossed out into the wild with much fanfare, only to quickly fizzle out or, worse, wither under backlash.
Instead, Google+ is one element in a much larger strategy the company launched last year to gradually shift all of Google--Search, YouTube, Places, etc---from standalone tools to a set of services that operate much more socially.

"People are already on Google. We have billions of users," Bradley Horowitz, the product lead for Google+, tells Fast Company. "We haven't provided them with a consistent and coherent experience of how they represent themselves and their relationships. We're fixing that."
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Inside Google+ — How the Search Giant Plans to Go Social - Wired

Inside Google+ — How the Search Giant Plans to Go Social - Wired | The Google+ Project | Scoop.it
Google+ is not a typical release. Developed under the code name Emerald Sea, it is the result of a lengthy and urgent effort involving almost all of the company’s products. Hundreds of engineers were involved in the effort. It has been a key focus for new CEO Larry Page.

The parts announced Tuesday represent only a portion of Google’s plans. In an approach the company refers to as “rolling thunder,” Google has been quietly been pushing out pieces of its ambitious social strategy — there are well over 100 launches on its calendar.

“We’re transforming Google itself into a social destination at a level and scale that we’ve never attempted — orders of magnitude more investment, in terms of people, than any previous project,” says Vic Gundotra, who leads Google’s social efforts.
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First Look at the Google+ social network: The Top Secret Demo | MediaFile

First Look at the Google+ social network: The Top Secret Demo | MediaFile | The Google+ Project | Scoop.it
In a sense, Google+ combines the Facebook and Twitter models of social networking: You can have friends in your social network with whom you share information, and you can also simply follow certain people, say a movie critic who you don’ t know personally, a la Twitter.

Google is also weaving video conferencing into social networking with Google+.

While social networking is all about real people sharing information, such as interesting news articles and videos, Google believes there’s room for its algorithmic muscle in the social world too.
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