The Google+ Project
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The Google+ Project
The strategy, concept, implementation and reactions to The Google+ project.
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Google+ spurs margin worry, questions about ROI for search giant | ZDNet

Google+ spurs margin worry, questions about ROI for search giant | ZDNet | The Google+ Project | Scoop.it
Google appears to have generated some social networking buzz with its Google+ effort, but Wall Street analysts are already wondering about return on investment and the hit to profit margins.

The drumbeat of concern isn’t all that surprising given that Google reports its second quarter earnings on Thursday. The search giant’s results will have the usual mix of opportunities and concern. Wall Street has been freaking out over Google’s penchant for hiring and there won’t be any letdown in spending on people and technology.
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Suggested by Tiaan Jonker
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Google+ Added $20 Billion To Google’s Market Cap

Google+ Added $20 Billion To Google’s Market Cap | The Google+ Project | Scoop.it
How much is social worth to Google? Investors added $20 billion to Google’s market cap the first week after the launch of Google+ on June 28. A Morgan Stanley downgrade on Friday, brought the total down to $15.8 billion because of doubts whether Google will indeed be able to capitalize on new products such as Google+. But somewhere in between there, give or take a few billion, is how much more the market thinks Google is worth than before the launch of Google+.
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